Nokia’s struggles in smartphones are well documented, and I’m not going to rehash them here. However, if you live in the U.S. it is easy to overlook just how huge and successful Nokia is. Even in smartphones, Nokia is the global volume leader, and when it comes to featurephones, Nokia literally sells about six dozen of them in the time it takes to read this sentence – every minute of every day. Most of those are basic voice phones sold in emerging markets like India and Africa, but Nokia is also the market leader in multimedia featurephones. Nokia’s latest entry in that category is the X3 Touch and Type (not to be confused with the X3, launched last year), which is a Series 40 phone with a touchscreen on top and a physical numeric keypad below. I find the X3 Touch and Type deeply disturbing.
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