The gaming universe and LEGO aren't unfamiliar with one another. A whole barrage of LEGO-themed games have been released over the past several years, and there doesn't appear to be any end to the releases well into the future. There's even an online role-playing game you can play where (some) figures you collect in real life can be brought into the game. Until now, this was all done with simple, rudimentary code-entering. The next step should be rather obvious to those familiar with Skylanders, Disney Infinity, and Amiibo figures.