By announcing its plans to start a presence on mobile, Nintendo has practically sealed its fate in that part of the market. But, as with many advanced announcement, details of those plans haven't been fleshed out or, in some cases, might be totally non-existent. Nintendo isn't divulging much of its plans for the future but, at a recent shareholders' meeting, CEO Satoru Iwata revealed one aspect of its mobile business plan. It wants to distance itself from the negative image of "free-to-play" and will instead adopt a "free-to-start" business model. In other words, we're back to the days of demoware.