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Back to the Future delivers in 2015 with Nike, VR, Tony Hawk, and Pepsi

Back to the Future delivers in 2015 with Nike, VR, Tony Hawk, and Pepsi

Easily one of the most iconic sets of scenes in a film about the future appears in the epic comedy Back to the Future II. In this film we travel forward to the year 2015 to the day November 5th. In the year 2011, Nike blasted everyone's faces off with the first release of the Nike MAG - that's the pair of shoes that appear in BTTF2 - without the Power Laces. Fast-forward to February of 2014 and the designer of the MAG shoes confirmed power laces for 2015. These are just one of a set of products inspired by BTTF2 and prepped for release this year, the year they're supposed to have been on the market.

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Nike’s all-LED basketball court is a dream come true

Nike’s all-LED basketball court is a dream come true

Marketing is huge for sports, but some have it easier than others. A football field or soccer pitch are green, making it easy to force an ad on the surface for TV viewers. Other sports like basketball don’t have it so easy, and have to find crucial areas to sell ad space. A new court, which is totally LED, may be the next generation of ad revenue for the NBA.

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Nike Fuelband points could end up getting you free stuff

Nike Fuelband points could end up getting you free stuff

Wearables are booming, but some still can’t find motivation to slap a wristband on. Though they (mostly) do a more than adequate job of tracking your health stats, there isn’t much else to the process. Nike has unveiled a clever way of getting folks interested in wearables, dangling the socks carrot out there for us to grab.

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Nike+ Fuel opened to Google Fit

Nike+ Fuel opened to Google Fit

Nike has opened up its Fuel fitness metric to Google's new Google Fit platform, the search giant's take on Apple's HealthKit. The move, which follows Nike opening Nike+ to HealthKit as well as the sports company hedges its bets in the health wearable space, will allow Android users to integrate their Fuel scores into an overall fitness plan.

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Google Fit Platform preview: it’s time to get healthy

Google Fit Platform preview: it’s time to get healthy

This year’s Google I/O 2014 is bringing on the wearables with Android Wear - but more important than that for active lifestyle enthusiasts may be the software that’ll make their actions take hold in Android like never before. With Google Fit, developers will be able to work with an Android-based single location for a user’s fitness. You, the user, will have a central console for your health.

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Nike denies Fuelband death but wearable whispers continue

Nike denies Fuelband death but wearable whispers continue

Nike has denied reports that it will kill off the FuelBand, insisting that the fitness-tracking wearable was "an important part" of the company's business overall, though rumors persist that Nike's strategy has changed to one of seeking partnerships instead of making its own hardware. Late last week it was suggested that Nike had effectively dissolved the Nike+ division responsible for the Fuelband SE, while today chatter of a hunt for an external hardware partner - for which Nike would make software and services - has reignited rumors of Apple involvement.

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