Looks like HERE Maps isn't the only company Samsung is cozying up to with the launch of the Gear S smartwatch, with a new deal with Nike bringing a custom Tizen version of the Nike+ Running App to the wearable. Preloaded on the watch, the app will support standalone run tracking as well as music playback, thanks to the Gear S' own A-GPS receiver.
Marketing is huge for sports, but some have it easier than others. A football field or soccer pitch are green, making it easy to force an ad on the surface for TV viewers. Other sports like basketball don’t have it so easy, and have to find crucial areas to sell ad space. A new court, which is totally LED, may be the next generation of ad revenue for the NBA.
Wearables are booming, but some still can’t find motivation to slap a wristband on. Though they (mostly) do a more than adequate job of tracking your health stats, there isn’t much else to the process. Nike has unveiled a clever way of getting folks interested in wearables, dangling the socks carrot out there for us to grab.
Nike has opened up its Fuel fitness metric to Google's new Google Fit platform, the search giant's take on Apple's HealthKit. The move, which follows Nike opening Nike+ to HealthKit as well as the sports company hedges its bets in the health wearable space, will allow Android users to integrate their Fuel scores into an overall fitness plan.
This year’s Google I/O 2014 is bringing on the wearables with Android Wear - but more important than that for active lifestyle enthusiasts may be the software that’ll make their actions take hold in Android like never before. With Google Fit, developers will be able to work with an Android-based single location for a user’s fitness. You, the user, will have a central console for your health.
File this under “what?!” — there is now a Nike Fuelband app for Android. The company, who swore off Android development not long ago, now has a Fuelband app for Android. We’re as mystified and awestruck as you are, but this hints at a stronger position from Nike as the wearable race heats up.
Over the past week Nike has begun dissolving its Nike Fuelband wearable device division in favor of focusing on its underlying software. Recently acquired by Google, the team at Nest showed interest in the just-let-go team of engineers nixed from Nike. Today it’s become apparent that they’re attempting to hire the lot.
Nike has denied reports that it will kill off the FuelBand, insisting that the fitness-tracking wearable was "an important part" of the company's business overall, though rumors persist that Nike's strategy has changed to one of seeking partnerships instead of making its own hardware. Late last week it was suggested that Nike had effectively dissolved the Nike+ division responsible for the Fuelband SE, while today chatter of a hunt for an external hardware partner - for which Nike would make software and services - has reignited rumors of Apple involvement.
Nike has had a change of heart over its wearables ambitions, it seems, with a report surfacing that the FuelBand fitness tracker's future development has been nixed. In addition, it is being said the majority -- as much as 80-percent -- of Nike's Digital Sport hardware team has been laid off.