Nike

These Nike sunglasses cost more than the Oculus Rift and HTC Vive

These Nike sunglasses cost more than the Oculus Rift and HTC Vive

These days, expensive headgear is becoming more and more common. There are two consumer virtual reality headsets, the Oculus Rift and HTC Vive, available for prices of $600 and $800, respectively. That's already a steep buy, and it doesn't include the high-end gaming PC required to run the devices. But now here's Nike debuting a pair of sunglasses that cost a jaw-dropping $1,200. Are they capable of VR or augmented reality features? Nope. They're just sunglasses. Really, really expensive sunglasses.

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Nike MAG Back to the Future shoes made affordable with HyperAdapt 1.0

Nike MAG Back to the Future shoes made affordable with HyperAdapt 1.0

Today you're going to see some self-lacing shoes from Nike the likes of which you've only ever seen in Back to the Future. While the company has released some limited-edition Nike MAG shoes before - like you saw Michael J Fox wear in Back to the Future II, you've never seen them released to the public in an edition that was anywhere near affordable by the common user. Today that'll be changing. This is the Nike HyperAdapt 1.0.

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Nike partners with Portland to expand bike sharing program

Nike partners with Portland to expand bike sharing program

Nike has announced a new partnership with Portland to expand its planned bicycle sharing program. Called Biketown and first announced last year, the bike sharing program will provide residents in the City of Portland with access to bicycles; with Nike’s new partnership under it, Biketown will receive $10 million over the next half decade. The partnership will also increase the number of planned Biketown bikes from 600 to 1000.

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Where and How: the 2015 NIKE MAG Back to the Future sneaker with power laces

Where and How: the 2015 NIKE MAG Back to the Future sneaker with power laces

This afternoon NIKE shared details about how to get a pair of the 2015 NIKE MAG, the Back to the Future sneakers, complete with power laces. They suggest that while the first pair of sneakers is already out there in the wild, straight up in the possession of mister Marty McFly himself, Michael J. Fox, the rest will be for sale soon. The good news is that this shoe's proceeds will go to charity. The bad news is that unless you're a very rich sort of sneaker collector, you're likely out of luck already.

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Back to the Future NIKE MAG self-lacing sneakers details emerging

Back to the Future NIKE MAG self-lacing sneakers details emerging

Today NIKE has confirmed that the first-ever pair of real self-lacing NIKE MAG sneakers (from Back to the Future II) are out there. They're really, truly out there. Whether or not they'll actually be on sale any time soon is yet to be confirmed, but NIKE has been so kind as to say that the first pair is currently somewhere inside the confines of New York City. NIKE employees can expect their fair share of questions about these sneakers throughout the afternoon, without a doubt.

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Nike’s developing an ice hat to keep your head cool

Nike’s developing an ice hat to keep your head cool

Feel too hot after your summer runs but don’t like pouring water on your head? Nike’s developing an alternative, a yet-unnamed ice hat of sorts that will chill your head more effectively, and without the mess. It’s more of a shrouded helmet than a hat, featuring a large hood-like component with a neck piece and face mesh. It is being developed in conjunction with Olympic gold medalist Ashton Eaton, and its design goal is to reduce an athlete’s overall body temperature by rapidly cooling down one’s head.

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Converse Chucks redesigned with Nike tech for comfort

Converse Chucks redesigned with Nike tech for comfort

For the first time in the 98 years since the Chuck Taylor shoe was released, Converse has issued a redesign. This is the Chuck Taylor II, complete with NIKE technology inside. Not so much technology as cushioning. Not so much a redesign as an addition of a long-bemoaned missing part of the equation: comfort. This version of the shoe isn't as bare and minimal as its predecessor. This version of the shoe wont result in aching feet and a less-than-optimal jump shot when you've been out on the court for more than 5-minutes.

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Nike CEO ‘excited’ about possible Apple collaboration in future

Nike CEO ‘excited’ about possible Apple collaboration in future

Nike and Apple have long had a good-standing relationship when it comes the convergence of technology and athletics. One of the first products that came from the relationship was the Nike+running initiative, which started with a small chip placed inside a running shoe paired with a connected iPod. Today that product has evolved into the Nike+ Running app for the Apple Watch, which Nike CEO Mark Parker recently praised as a "great experience." That comment was made in a recent interview with CNBC, where Parker added that he was "excited about the potential that the Apple-Nike relationship has."

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Jawbone UP, Nike Fuelband stripped from Apple Store

Jawbone UP, Nike Fuelband stripped from Apple Store

With Apple Watch looming on the horizon, it seems Apple is clearing room from retail stores to make room for their own wearable. In your local Apple Store, you will no longer find most Jawbone products or the Nike Fuelband. Though both are fitness bands that don’t necessarily compete directly with Apple Watch, they’ve nonetheless been removed from circulation via Apple. Neither device can be found via Apple’s online store, either. Other wearables are still available, at least online, but if you were planning to pick up a Jawbone UP24 with your new iPhone, think again.

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Nike updated Nike+ app, brings in partners for full-fledged platform

Nike updated Nike+ app, brings in partners for full-fledged platform

After refocusing their efforts with regard to fitness tracking, Nike is now making their Nike+ software available for more devices. If you use Nike+, you can now link your Garmin, Tom Tom, Wahoo, and Netpulse wearable to the platform. In the app, you’ll find a new ‘partners’ feature that will tell you which devices from which OEM can be used. Nike suggests each partner was chosen for specific reasons, but all seem to be implemented due to Nike dropping their own hardware initiatives cold.

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Nike+ Fuel app now connects with iOS Health, band no longer needed

Nike+ Fuel app now connects with iOS Health, band no longer needed

A significant update was released yesterday for the Nike+ Fuel app for iOS. Most notably, the app now features HealthKit integration, meaning data from Nike's FuelBand wearable can be shared with the iPhone's new Health app. But also important is that a FuelBand is no longer required at all, as users can instead rely on the health and movement tracking sensors built-in to the iPhone 6 and 5S. Since the app itself remains free, there's now no purchase required to use Nike's movement tracker.

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Nike steps up with new SNKRS app

Nike steps up with new SNKRS app

Nike has introduced a new app for sneakerheads, the aptly named SNKRS app. It's being described as an "inside source" to Nike's products for those in the United States specifically, and once the user ties (pun intended) their Nike account to the app, they'll be able to personalize their experience, get updates on the latest shoes-centric news, and browse through the different designs and offerings. In addition, the app gives a behind-the-scenes kind of look at different footwear and the story behind them.

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