Microsoft has gone to great lengths to ensure that sports fans are plastered with impressions of its hardware -- the Surface has a strong presence this season, and that presence is hinged upon a hefty sum of money the company is shelling out to get its slate in the limelight. The problem? Getting the announcers to remember what it is called.
Just in time for football season, Apple TV is getting NFL Now. We’d previously been aware of a few rumors surrounding the inclusion of NFL Now for Apple’s TV offering, but now it’s official. For those of us who just can’t get enough football during the winter, this is going to be special.
It’s a little-known fact that the NFL doesn’t actually pay Superbowl halftime performers to play during the most-watched sporting event of the season every year. What’s even more under-wraps is the idea that the NFL may take things another step this year: asking performers to pay THEM to play during halftime. When you think about it, it does (sort of) make sense.
The NFL is about to give its athletes a technological boost, with plans being in place to embed tracking sensors in shoulder pads for the upcoming season. Reports USA Today, this represents the first so-called "live phase" of a project the NFL hopes will bolster the experience for fans and improve training.
If you’re already excited for football season, we’ve got some good news for you. Apple TV will reportedly be getting NFL Now, the league-controlled digital experience announced earlier this year. More mobile-centric than other Apple TV offerings, it’s still the first time Apple TV is getting a dedicated football menu item.
NFL season is here, with the preseason kickoff having just finished last night. And like last year's NFL, Microsoft is once again making sure its presence, and its products, are felt both inside the stadium and in your homes, with another batch of Surface Pro hybrids on the sidelines and a fresh NFL app not just for the Xbox One but, for the first time, for Windows 8 as well.
Access to sports content of various sorts has always been a sticky subject for cord-cutters -- those who eschew traditional cable for set-top boxes and video streaming services. For NFL fans, that issue has been addressed in part by the National Football League, which today revealed that both Roku and Amazon has become distribution partners for NFL Now.