This week we're coming into the understanding that Netflix has had and likely still has a working collection of stand-alone Roku-like devices in their warehouse collecting dust - and why they were cut from production at the zero hour back in 2007. This device was known as the Netflix Player and was outlined in a lovely video presentation made in-house by Netflix under the title "The Griffin Initiative". This project was, as its creators recall, just "weeks" away from launch when it was cut down to the ground by Netflix CEO Reed Hastings.
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