nest

Google doesn’t need Dropcam to see your family

Google doesn’t need Dropcam to see your family

Google-owned Nest's acquisition of security camera company Dropcam may have left privacy advocates worrying again at the search giant's potential intrusiveness, but the company doesn't need a webcam on your wall to tell advertisers what's going on in your home. A new update to Google's AdWords platform is promising the ability to filter potential advert viewers by Parental Status, a valuable insight into demographics.

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Nest Protect is back and comes with a price cut

Nest Protect is back and comes with a price cut

After causing a bit of a worry the last few months, Nest, now owned by Google, is putting its Protect smart smoke detector back on its shelves. And perhaps in an attempt to tide users both old and new into its nest, pun intended, the company has considerably reduced the price required to get one of those devices into your homes.

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No, Nest isn’t making you yank Nest Protect from your ceiling

No, Nest isn’t making you yank Nest Protect from your ceiling

Nest's Protect smart smoke alarm is in the headlines again, after an official US recall notice prompted panic that owners would have to pull the flawed detector from their ceilings and return it. The warning follows Nest's mandatory software update back in April which disabled the wave-to-silence feature, after it was discovered that it could inadvertently stop the alarm from sounding in the case of a real emergency.

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Can Google make us want Nest ads?

Can Google make us want Nest ads?

Google can’t rely on traditional advertising to make its billions any more, and is looking to smart thermostats, wearables and more to fill in the gaps, but what makes for an engaging - and unobtrusive - 21st century ad? A recently filed Google SEC document explaining that the definition of mobile was expanding to encompass smart home hardware such as Nest, as well as wearables like Glass and Android Wear, among other platforms has prompted concerns of commercials on every display. But is there a way that Google could package promotions that users not only accept, but embrace?

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