It was just a nice, winter's day over at Concord, NC. This poor salesman, Steve, from Troutman Motors didn't think much of it. Perhaps he'd make a few sales today, and then maybe he'd clock out around 5 and head home to his family. But no, Pepsi MAX and NASCAR driver Jeff Gordon had a different plan in mind for the guy. Pepsi MAX disguised Jeff Gordon up to look like just an innocent customer looking to find his next set of wheels, but in reality, he was going to instill the fear of death into poor, ol Steve.