Music

Universal to edit ads into classic music videos

Universal to edit ads into classic music videos

Get ready to see your favorite rapper repping products they might never have known about whilst amongst the living. Universal Music Group has announced that they’ll be teaming up with ad-placement group Mirriad and Havas Agency to modify music videos to include advertisements. This in-content generator of revenue is said to bypass "the Skip Generation" - aka those that skip advertisements whenever possible.

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iLoud review: Bluetooth speaker by day, amp by night

iLoud review: Bluetooth speaker by day, amp by night

The problem with Bluetooth speakers is that they’re typically underpowered, and not very dynamic. You get small-ish speakers pushing out varying levels of sound in both level and quality. The iLoud is meant as a no-compromise device that can even double as an amp for your guitar. To find out if it actually pulls double-duty, we took it for a spin.

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No, U2, your Apple album release wasn’t “punk rock”

No, U2, your Apple album release wasn’t “punk rock”

In an interview set to be published in full in Time Magazine on the 29th of this month, Bono and U2 have spoken up on the "punk rock" nature of their deal with Apple. He suggests that Apple’s relationship with U2 is like "the Medicis’ patronage of Michelangelo." The full interview also includes the rest of the band: The Edge, Adam Clayton and Larry Mullen Jr.

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MOD Duo hands-on: Breaking the effects pedal cartel

MOD Duo hands-on: Breaking the effects pedal cartel

Of all the instruments and accessories in a musician's arsenal, the guitar pedal may be the one that most resolutely refuses to get with the electronic times. Musical Operating Devices (MOD) decided there was a better way than daisy-chaining numerous single-effect pedals, and so came up with the MOD Pedal, effectively putting a tiny computer in a box and running open-source effects for far more flexibility. With a MOD Duo Kickstarter launching today, I caught up with MOD's Gianfranco Ceccolini to find out more.

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