Did you see this product announced, back on March 5? I didn't think so, but if you've been watching American Idol, you should have seen ads for Beat's audio "Beatbox portable," which is, "an AT&T exclusive." I have been trying to wrap my head around the idea that a wireless carrier would want to procure exclusive distribution for a portable speaker, and then spend millions of dollars advertising it (a 30 second spot on American Idol costs approximately $500,000). Oh, and the price of the speaker itself? $399.