If you though a pair of sneakers could never warrant a nationwide live video event hosted by an international pop star, you were wrong. Kanye West has just run an event just like that - with live feeds being sent to theaters in several cities across the United States. And the subject matter - they're not embedded with Bluetooth, nor are they able to check your steps. They are, on the other hand, designed by and endorsed by Kanye West himself. For many consumers, that's more than enough reason to want a pair or two or three.