The Zediva DVD streaming service launched in November of 2010. The service offered to stream DVDs to a viewer over the internet and had prices that were much cheaper than rentals on other streaming services. I am sure that low price lead to a good number of customers for Zediva. DVD rentals on the service were $1.99 each or 10 for $10. On iTunes, renting the same movie would cost you $4.99.
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