With Apple's entry into the smartwatch market, watch makers are finally taking note that the fledgling wearable isn't just a fad that's going away any time soon. At the same time, however, they have the unique problem of staying steadfast to their calling of making "true" watches. Some have dived head on with smartwatch models. Others are taking sort of middle road. And instead of doing things completely alone, some have grouped together to bring forth what will be collectively known as the Swiss Horological Smartwatches.