As the Xbox LIVE network increases in customer support, Microsoft's constant battle is to figure out new ways to make things interesting, worthwhile, and probably most important: withstanding. As they draw in new customers, they need to keep the features coming, making sure that they all want to stick around. On Monday, at the first day of official press coverage of E3 2010, Microsoft displayed a lot of different things. One of the most noteworthy? ESPN and Microsoft have made an exclusive agreement to bring all the goodness of ESPN3 to Xbox LIVE subscribers.