Microsoft Surface

Microsoft saw OEM tablet plans, went ahead with Surface

Microsoft saw OEM tablet plans, went ahead with Surface

Microsoft surprised consumers, and apparently even its OEM partners, when it announced its self-branded Surface tablet running Windows 8. An Acer executive has already spoken out against the announcement, saying its an attempt to get OEMs to produce their own high quality offerings. One analyst now believes that Microsoft used its access to partner’s Windows 8 plans before moving ahead with the Surface launch after all.

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Microsoft: We’ve no own-brand Windows Phone plans

Microsoft: We’ve no own-brand Windows Phone plans

When Microsoft announced that it would be making its own Windows 8 Surface tablet, some believed the next logical step was for the company to start producing its own smartphones next. An executive at Microsoft has come out and said that this isn’t the case, and that the company won’t pursue the same strategy. When asked directly if Microsoft had any plans to apply the same formula to phones, Greg Sullivan, senior marketing manager for Windows Phone, said, "No, we do not."

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SlashGear Morning Wrap-Up: June 25, 2012

SlashGear Morning Wrap-Up: June 25, 2012

This morning we're getting prepped for a week that's going to be full to the brim with no less than the latest and the greatest in Google development news, as Google I/O 2012 starts on Wednesday! Look for a spattering of news bits surrounding the events starting with no less than a leak of the tablet we'll likely see popping up for all - Nexus style. Meanwhile Microsoft will be going big with Microsoft Connected Car plans for the near future with Kinect, Windows Phone 8, and the cloud.

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Surface spawned over timid OEMs tip ex-Microsofties

Surface spawned over timid OEMs tip ex-Microsofties

Fears of Windows tablet manufacturer apathy spurred Microsoft's Surface development, despite insistence that the slates are intended to support not compete with OEM efforts, according the latest batch of rumors. Observations of the extent to which Apple will go to secure the materials necessary to develop distinctive and unique products - and concerns that its own Windows OEMs were playing device strategy too safely - prompted Microsoft taking Surface into its own hands, a former executive told the NYT, burned too by the ill-fated HP Slate 500 project.

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Surface Detail: Microsoft’s Tablets Are Too Big To Fail

Surface Detail: Microsoft’s Tablets Are Too Big To Fail

Inevitable branch-out or needless dilution; mounting desperation or a prelude to a Nokia takeover. Surface struck chords with the Windows faithful and rang warning bells among skeptics, with the analysis as deep as Microsoft's launch details were shallow. Yet one thing's clear even at this early stage. No matter whether block-wrapping queues mark Surface's in-store arrival, or if sales of the tablet make Zune look like a blockbuster, Microsoft will be crowing its legacy.

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Surface vs iPad comparisons inevitable, but foolish in the end

Surface vs iPad comparisons inevitable, but foolish in the end

Let's have a bit of a chat on why the Microsoft Surface tablets revealed this past week have no place being compared to the iPad. Pundits will be required to speak up on how Microsoft has very possibly created this Surface device to compete with the dominant device in the so-called tablet market, but there's one glaring mistake that you'll see made over and over again: the assumption that the Surface can utilize the iTunes app store.

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Microsoft Surface price puzzle polarizes pundits

Microsoft Surface price puzzle polarizes pundits

Microsoft's pricing mystery around the new Surface has become the slates' biggest point of contention, with analysts and rumor-mongers weighing in on how many dollars stand in the way of success. Having announced the pair of tablets on Monday with relatively sparse hardware details, Microsoft played it coy with both price and availability for the Windows RT-based Surface and Windows 8-based Surface Pro. However, there are already suggestions that the pair could be priced out of contention.

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Clandestine Microsoft Surface launch leaves PC partners puzzled

Clandestine Microsoft Surface launch leaves PC partners puzzled

Microsoft's Surface heads-up to PC partners was at most a three day warning, OEM insiders claim, with Windows head Steven Sinofsky outlining sketchy details in a series of short calls last Friday. The Windows RT and Windows 8 tablets came as almost a complete surprise to hardware partners in the US and Taiwan, Reuters' sources at the firms have insisted, with Sinofsky's calls failing to confirm either then name or the specifications of the slates. However, at least one high-profile PC manufacturer has suggested that Microsoft's plans for the Surface brand are short-lived.

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A case against Microsoft Surface tablets’ future success

A case against Microsoft Surface tablets’ future success

The consumer public is about to forget about the Microsoft Surface faster than it realized what it was looking at, and Microsoft knows it. What's been presented this week is an impressive collection of features for a piece of hardware that developers would love to play with, but without a unified view with details in the background, Microsoft has no chance at chomping away at the still-dominant iPad's market share. The Microsoft Surface tablet is not made to compete with the iPad, or so they might say, but it'll be considered a tablet as long as it's marketed without its keyboard - and rightly so.

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