Maserati

Maserati Alfieri concept coupe is “door to future”

Maserati Alfieri concept coupe is “door to future”

Maserati has whipped the covers off of its latest concept, a 2+2 concept coupe dubbed the Alfieri that it teases may be "a door to the future" of the company's cars. The Italian company, still riding high from its well-received Super Bowl 2013 advert for the Ghibli, revealed the Alfieri at the Geneva Motor Show, and while there are no signs of a production date any time soon, Maserati is at pains to highlight the fact that the concept is fully functional.

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Super Bowl ads: U2 release (RED) Invisible track and Maserati pitches Ghibli

Super Bowl ads: U2 release (RED) Invisible track and Maserati pitches Ghibli

Superband U2 released a free track in aid of (RED) and Maserati pitched a 1-percenter car at the 2014 Super Bowl today, as the keenly-observed commercials made their play during the big Seahawks vs. Broncos game. The new track, Invisible, is available through iTunes as a free download until 11:59pm EST on Monday, February 3rd; during that period, every download will see Bank of America donate a dollar to (RED)'s AIDs research.

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Maserati and B&W mark in-car audio deal with “Seven Notes” engine music

Maserati and B&W mark in-car audio deal with “Seven Notes” engine music

Maserati and high-end speaker manufacturer Bowers & Wilkins have announced a deal to fit top-spec audio equipment in the Italian marque's cars, and they've celebrated the news with a bizarre new piece of music. The collaboration will see a new audio system developed especially for Maserati cars, hitting options lists sometime in 2013, as well as a range of home audio kit bearing the Maserati brand.

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Maserati GranTurismo MC Stradale packs a serious punch

Maserati GranTurismo MC Stradale packs a serious punch

In the world of Italian exotic sports cars, a few names stick in my mind. Those names are Ferrari, Maserati, and Lamborghini. All three have a penchant for producing some seriously fast cars. Compared to Ferrari and Lamborghini, Maserati often has almost as much focus on luxury as performance. Maserati has a new version of its sweet GranTurismo sports car called the GranTurismo MC Stradale.

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Maserati Quattroporte Sport GT – don’t mention light clusters

Maserati Quattroporte Sport GT – don’t mention light clusters

There's a certain sort of European car aficianado that will forever blame the Americas for the excision of a rather distinctive set of rear light clusters. The clusters in question belonged to the Maserati Coupé and were a delicious boot-edge hugging boomerang, loved by reviewers on the EU side of the pond but, thanks to a poor showing in US popularity research, were replaced by frankly dull slabs of red tinted plastic. At the time, Maserati was reasonably apologetic about it, but the obvious lure of a spreading market dangled dollar signs in front of Italian eyes.

Niche, you see, is cool but not especially lucrative - particularly when you're owned by Ferrari and are inevitably seen as the loss-leading mass market option. So it must be to accountants' dismay and enthusiasts delight that the Maserati Quattroporte is still a rare sight on roads anywhere.