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Posts Tagged ‘marketing’

Sony to post first loss in 14 years

By Staff Editor on Tuesday, Jan 13th 2009 No Comments

823japan sonysffembeddedprod affiliate138With our current economic state we are finding that even the largest most established companies are not recession proof. In fact they are the exact opposite as several of them are showing significant loss. Sony is about to post their first loss in 14 years and its nothing to laugh at.

Japan’s Nikkei and Reuters are both reporting that losses for the fiscal year ending in March could hit $1.1 billion. Nikkei said that they might even hit closer to $2 billion if things keep going the way they are. Needless to say this is the exact opposite as they said foretasted a $2.2 billion profit. So what could have gone wrong between then and now?

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NEC Eye Favor is High Tech Marketing tool with Face Recognition apps

By Daniel Lim on Wednesday, Dec 17th 2008 No Comments

nec eye flavorWhile not pursuing criminals and thefts, Face Recognition apps has its niche use in advertising. NEC’s new digital signage system presented Eye Flavor, a masterful 46-inch LCD that can read viewers expression, analyze and display the most effective content then store all measurements for marketing use.

The marketing’s best friend combines face recognition digital camera, content delivery controller and software apps to manage the ad content and judge its effectiveness. By analyzing the viewer’s digital image, the Eye Flavor can effectively determine the viewers’ gender, age and how they react to the ad content.

According to Nikkie, the NEC has already put their new tool to work at a commercial facility in Tokyo. The system was set up at the front entrance to measure customer reaction to the ad content, viewers’ time frame, gender, age group and the distance in between them.