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‘macbook’ Stories

What I Learned From Working at the Apple Store

At the turn of this century, I worked for a few Web sites that you haven’t heard of because they collapsed in the great tech bubble. I became a High School teacher and stuck with it for five years before I got back into tech journalism. But while I was teaching, I took on some extra jobs, one of which was working at an Apple store at a very expensive mall. I learned a lot in my time there.

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MacBook update adds audio and video out via Mini DisplayPort

We mentioned yesterday that the cheapest MacBook received an update with new processors and graphics. The machine received a new 2.4GHz Core 2 Duo CPU and new GeForce 320M graphics. One feature that we didn't notice at the time that the update added has to do with outputting audio and video. Read The Full Story

iPad cannibalizing iPod sales, not Mac reckons analyst

, May 18th 2010 Discuss [2]

Early analysis of Apple sales figures suggests that, rather than eat into sales of the company's Mac range, the iPad has cannibalized iPod sales.  According to Gene Munster, outspoken analyst at Piper Jaffray, Apple's domestic Mac sales were up 39-percent year on year, while iPod sales dropped an estimate-quashing 17-percent for the three month period.  Munster reckons this is down to clever positioning and feature-selection on Apple's part, commenting that "Apple has successfully limited the iPad functionality to primarily content consumption, versus content creation on a Mac" Read The Full Story

Apple MacBook gets 2.4GHz CPU and GeForce 320M GPU refresh

, May 18th 2010 Discuss [0]

As expected, Apple have updated their entry-level MacBook with a faster processor and improved graphics, while maintaining the $999 base price.  The white plastic notebook now gets a 2.4GHz Intel Core 2 Duo CPU (3MB L2 cache; 1066MHz FSB), together with NVIDIA GeForce 320M graphics (sharing 256MB of memory with the standard 2GB of DDR3) and a 10hr battery like its updated MacBook Pro cousins. Read The Full Story

2.4GHz Apple MacBook leaks, gets video unboxing

, May 15th 2010 Discuss [0]

Details of a new plastic Apple MacBook have leaked, with an updated processor and boosted graphics.  The new MacBook - which is identified as MacBook7,1 - packs a 2.4GHz Intel Core 2 Duo processor, 2GB of DDR3 memory and NVIDIA GeForce 320M 256MB graphics, up from the previous iteration's 2.26GHz CPU and GeForce 9400M GPU. Video demo after the cut Read The Full Story

MacBook Air update rumor surfaces

Updates for the MacBook Pro line were being clamored for long before the updates actually showed up a month or so back. The reason for the long delay was a shortage of 2010 Intel Core CPUs for the line of notebooks. A source had tipped MacWorld in Australia that the MacBook Pro update was coming and the tip proved correct. Read The Full Story

MacBook Pro 13-inch Review (Early 2010)

Apple’s recent MacBook Pro update brought a long awaited processor update and new GPU options, but much of the attention was lavished on the larger models in the company’s professional notebook range. In contrast, the 13-inch MacBook Pro saw a more modest refresh; check out the full SlashGear review after the cut.

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Henge Dock for MacBook unveiled

When it comes to working for a notebook all the time many people end up wishing they had a larger screen, full size keyboards, and a different mouse. You can add these things to your notebook but removing them each time you need to take the notebook with you can be a pain. Read The Full Story

MacBook Pro 15-inch Core i7 Review

It’s taken Apple nine long months to update their MacBook Pro range, and most people would agree that the Intel Core i5 and Core i7 refresh has arrived not a moment too soon. Intel’s latest processors bring with them a new, intelligent graphics system and a slightly higher price of entry – $1,799 rather than $1,699 – along with the promise of greater battery life and better performance. Hyperbole or must-have? Check out the full SlashGear review to find out.

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Apple MacBook and MacBook Pro Could Show Up Next Week

, Apr 10th 2010 Discuss [3]

Hey, do you want a new MacBook? How about a new MacBook Pro? Have you been waiting just as long as everyone else for a refresh to the current lineup? Well, if that description fits you pretty well, then do we have some good news for you. Some model numbers showed up today, thanks to the Microcenter purchasing center, and if history repeats itself, then it looks like next week could be another big week for Apple. Read The Full Story

New MacBook Pros coming early next week?

Remember early this month when I mentioned the rumor going around that Apple would be updating the MacBook line this month? Well those rumors just won't die. Another rumor has surfaced that pegs early next week for the update. Read The Full Story

74% iPad buyers were Mac owners, 66% had iPhones claims analyst

Apple may describe the iPad as a new segment, but are they also carving out a new audience for the company?  According to Piper Jaffray analyst Gene Munster, first-day sales of the new tablet don't seem to suggest that's the case.  He interviewed 448 iPad early-adopters and discovered that 74-percent were existing Mac users and 66-percent had an iPhone.  Just 4-percent expected the iPad to replace their existing computer, and only 1-percent thought it might replace their iPhone. Read The Full Story

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