Apple represented themselves with Tim Cook speaking at the Goldman Sachs Technology and Internet Conference this week, he speaking of the Apple TV saying that he simply cannot imagine life without it. In addition, Cook addressed the fact that he'd previously called the Apple TV a "hobby" saying that yes, it is a hobby, but that Apple doesn't do hobbies - saying that it's only considered a hobby because it's part of such a small market compared to the Mac and iOS markets. Mobile and desktop still reign supreme, ladies and gentlemen.
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