In an investor's note released this week by J.P. Morgan, they made it clear that they believe the Ultrabook market will continue to be dominated by Apple's ultra-thin MacBook Air well into next year at least, saying the prices on all competitors don't begin to post a threat to the thinnest Mac on the market. While most Ultrabooks, they note, are priced up and above $1000, with only a few sitting below that mark, the MacBook Air still has a major edge over any competitor already released or released in early 2012. At prices between $999 and $1,599 for the newest model and competing Windows-based machines not nearly as pretty or perfect, you'd better bet your lunch he's right.
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‘MacBook Air’ Stories
MacBook Air set to decimate Ultrabook market says J.P. Morgan
MacBook Air knockoff gets real close, but in appearance only
The folks at MIC Gadget have found a MacBook Air knockoff from China called the AirBook that looks near identical to the real thing upon first glance. Without having a side-by-side comparison and without booting up, those less familiar with Apple products could easily be duped into thinking it was the real deal.
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MacBook Air refresh in Q1 includes 15-incher say sources
Apple is reportedly readying a new MacBook Air line-up for early 2012, with a new 15-inch model joining the existing sizes as the Cupertino company reacts to Intel's Ultrabook push. The new 11.6-, 13.3- and 15-inch ultraportables will go on sale in Q1 next year, DigiTimes' supply chain sources claim, with pilot production believed to have already begun. Meanwhile, retail insiders suggest a MacBook Air price cut is in the pipeline before the new models arrive.
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Apple Black Friday sales open
Apple’s Black Friday sales in the US have kicked off, hot on the heels of the company’s international discounts. The “special one-day Apple shopping event” offers an iPad 2 from $458, a $41 saving on the regular price, as well as a MacBook Air from $898 and an iMac from $1,098. You can even save money on iTunes purchases, with a $50 iTunes gift card just $45 for one day only.
Apple UK offers Black Friday cheap iPad and MacBook deals
Apple has kicked off its Black Friday UK sale, offering £31 off of its best-selling iPad 2 tablet, £81 off a MacBook or iMac, and dozens of discounts on Apple and third-party accessories. Described as a "special one-day Apple shopping event" - since the UK hasn't traditionally had Black Friday sales - the discounting is notable given how rarely the company agrees to slash its prices.
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Apple rumored switching back to NVIDIA GPUs for 2012 MacBooks
A new rumor claims that Apple may be switching back to using NVIDIA graphics processors for its 2012 MacBook models. According to sources for SemiAccurate, the return of NVIDIA GPUs is believed to start next spring when Apple's notebooks are also expected to be refreshed with Intel's next-gen Ivy Bridge chips.
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4-inch iPhone 5 and thicker iPad 3 tipped for 2012
Apple’s iPad 3 will gain a little weight to accommodate a higher-resolution display, sources claim, while the iPhone 5 will grow almost a centimeter in length so as to fit in a 4-inch screen for 2012. Whereas previous leaks tipped a teardrop-profile next-gen iPhone as Apple’s “significant redesign” that concept is believed to be a victim of LTE battery requirements, iLounge‘s trusted insider suggests. Instead, the new iPhone 5 will have a metal casing and be 8mm longer than the current model, on course for a release in summer next year.
AMD MacBook Air plans axed over production stumble
I can remember years back when AMD was the processor to have for all out performance in your desktop. One year Intel put the smack down on AMD with a line of processors that was well beyond anything AMD had for pure performance in the desktop world and it's as if AMD threw in the towel and has been the runner up ever sense. It looks like AMD missed its chance with Apple sometime last year.
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Air-style MacBook Pro due early Q2 say suppliers
Apple’s rumored 15-inch ultrathin MacBook could hit the market in early Q2 2011, the latest supply chain intel suggests, with mass production tipped to kick off in March. Details on whether the notebook will be classed as a larger MacBook Air or a new, skinny MacBook Pro redesign are unclear, DigiTimes‘s sources maintain, one expected casualty is the DVD burner, as Apple shifts to do away with optical media.
MacBook Pro tipped for Air-style update by holidays
Apple’s official MacBook Pro refresh may have taken place early last week, but the company is reportedly readying a more significant update to the notebook that will borrow design and spec directions for the MacBook Air. Both TUAW and Mac Rumors have been tipped on incoming 15-inch and 17-inch notebooks believed to be Apple’s oft-discussed significant MacBook Pro overhaul, with integrated SSD memory and no optical drives along with sleeker chassis.
Bluetooth 4.0 gets rebranded Bluetooth Smart Ready
The Bluetooth Special Interest Group has decided to rebrand its new Bluetooth 4.0 standard, which has recently launched on the iPhone 4S and has been available on the latest Mac Mini and MacBook Air. The new naming scheme adds the categories Bluetooth Smart and Bluetooth Smart Ready to help clarify device compatibilities, although it now seems only more confusing.
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Apple and HTC shortages warned after unibody supplier suffers downtime
An Apple supplier has warned that unexpected factory downtime could well impact MacBook Air production, as well as possibly supplies of certain HTC smartphones. The manufacturer, Chinese firm Catcher Technology Co., was forced to temporarily close a production facility after nearby residents made complaints of a "strange odor" seemingly coming from the plant, the WSJ reports. "Shipments to our customers will inevitably be affected" company president Allen Horng confirmed in a press conference.
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