Apple releases an OS update called El Capitan, Google responds by scaling said mountain, documenting the experience. This is the difference between Google and Apple. While Apple may be able to sell millions of phones and release operating systems that the public loses their minds over, they don't have people climbing mountains, recording the experience for distribution for free online. It's just not the same sort of experience. It's just not the same sort of environment - not up a sheer rock face, anyway.