Lytro

Lytro goes big: In-store US and international launches in October

Lytro goes big: In-store US and international launches in October

Innovative camera company Lytro is kicking off international sales from early October, along with broader availability across the US. The so-called light field camera - which allows the focus in the resulting images to be re-set, despite what the photographer was paying specific attention to when originally framing the shot - will hit Target, Best Buy, and Amazon US online from October 9, with CityTarget in-store availability from November.

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Lytro desktop software for Windows up and running

Lytro desktop software for Windows up and running

Those of you who've been early adopters of the camera technology known as Lytro will soon be able to process your photos on your Windows machine with new officially licensed software. This software will work with Windows 7 64 bit ONLY and will be working on Home, Professional, and Ultimate builds. This software will work on machines with 2GB of RAM or more, DirectX 10 or better, and Intel Core 2 Duo or better.

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Lytro Review Round-Up

Lytro Review Round-Up

Lytro's shoot-first, focus-later digital camera caused plenty of head-scratching in the photography world when it was announced last year, and with early reviews landing today it seems that sense of confusion has carried through. The concept of the Lytro is simple, even if the camera's technology is not; it captures not only light hitting the sensor but the angle at which it hits, and with that data stored you can subsequently refocus on different parts of the image. That's great, reviewers say, but there are also plenty of downsides to the Lytro package. Check out everything you need to know after the cut.

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Lytro camera gutted: Bluetooth and Wi-Fi inside

Lytro camera gutted: Bluetooth and Wi-Fi inside

The FCC has laid its grubby little mitts on the cool Lytro Light Field Camera and torn the device apart to see what's on the inside. The normal camera hardware was spied along with something that was unexpected. Inside the camera, a Marvell Avastar 88 W8787 SoC was discovered, which adds in a couple capabilities that we didn't know the Lytro camera offered previously.

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Lytro iPhone impossible at the moment, stop asking

Lytro iPhone impossible at the moment, stop asking

This week there's been quite a bit of talk across the airwaves on how and when light field technology (via Lytro) would be integrated into smartphones - I'm here to tell you why its absolutely absurd to think that it'll be here any time soon. When Steve Jobs met with Lytro CEO Ren Ng, they spoke about what Ng would like Lytro to do with Apple. Though it's been suggested by many, including me, that this meant light field technology could possible in mobile devices such as the iPhone and the iPad, that's simply not true with the current set of rules in both physics and technology.

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Steve Jobs met with Lytro CEO to discuss iPhone integration

Steve Jobs met with Lytro CEO to discuss iPhone integration

For those of you that have no idea what the Lytro standalone camera is, know this: it allows you to take a single photo with the ability to focus on any point in its field of view. Capturing the entire light field, all the light traveling in every direction in every dimension - seemed at least a little enticing to Steve Jobs, as it turns out, the CEO of Lytro, Ren Ng, meeting with him soon after the ideas behind the Lytro technology were made public. Can you imagine an iPhone 5 with no need to focus?

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