The phrase "new wine in old wineskin" might be a bit apt in this scenario. TAG Heuer has just launched its first ever smartwatch, running Android Wear, of course, aimed at the luxury market and squarely aimed at the Apple Watch. Coming from the marque, you do expect a hefty price tag, which, for this wearable, translates to $1,500. With that four-digit number, you sort of expect it to have a nice packaging to match. But as some people on Reddit have discovered to their dismay, that might not always be the case.