If 50 Cent reckons he can have the whole CES 2011 celebrity rapper headphone endorsement market to himself, he needs to think again. The Sleek Audio "Sleek by 50 Cent" cans have some competition from Ludacris, who has lent his name to Signeo USA for them to slap on the SOUL by Ludacris headphones.
SOUL won't just consist of a single pair, either, but five different models: the High Definition Professional SL300 Powered Noise Cancelling headphone, High Definition On-Ear models SL150 and SL100, and the SE99 and SE49 High Definition In-Ear headphones. Each gets noise cancellation technology and "ultra precise audio mix balancing."
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