This morning USA Today compared sales of the Apple Watch to sales of Microsoft smartphones. As if they were the same sort of device. They've suggested that the Apple Watch was "beaten by Microsoft's phone." USA Today, do you know that these are different products? Do you not realize that Apple also has a smartphone, and that the Apple Watch is not a smartphone? Let's compare apples to apples instead of apples to orange here, for a moment. Let's compare smartwatches to smartwatches and phones to phones.