Lumia

Does anyone really care the Nokia mobile brand is dead?

Does anyone really care the Nokia mobile brand is dead?

Nokia’s mobile brand is officially dead. After Microsoft bought the company, it took only months for it to decide that using the Nokia brand meant little and it could walk away from it without offending too many customers or worrying about losing market share. It was an historic moment, but it was a necessary one in Microsoft’s mind, and it was perhaps an end of era in the industry.

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Microsoft teases new Lumia phone coming November 11

Microsoft teases new Lumia phone coming November 11

Apparently it hasn't taken long for Microsoft to fully lay claim to its shiny new non-Nokia Microsoft-only Lumia name. After a brief sighting of a Microsoft smartphone at TENAA earlier this week, Microsoft is officially teasing the public and its fans with what would be the first Microsoft Lumia smartphone in history. With nothing but a cropped section of what seems to be the same leaked device, Microsoft is saying that it has #MoreLumia in store for everyone. But you'll have to wait for November 11 to find out what.

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Look Ma, no Nokia – just Microsoft

Look Ma, no Nokia – just Microsoft

This morning we've caught our first full glimpse of what it'll look like to own a smartphone made by the Nokia crew under Microsoft. Microsoft of course purchased the Nokia devices business earlier this year, and just now we're seeing the first device they've released without the Nokia brand. Unlike renderings we've seen before, this brand has no "Lumia" or "by Microsoft" at all - it's just Microsoft and the Windows logo, the same logo enacted for the first time back in 2012.

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It’s really official: “Microsoft Lumia” is the name

It’s really official: “Microsoft Lumia” is the name

Nokia Lumia is no more. Of course, that was already made known by Microsoft's French Facebook account, but you know how social networks can be so fickle-minded these days. It can't get any more official than this though. Microsoft Senior VP for Marketing for Phones Tuula Rytilä has taken to what was once Nokia Conversations to share what the branding transition will bring and what its fans can expect and continue to expect as the company rolls out the new "Microsoft Lumia".

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Microsoft finally settles on “Microsoft Lumia” name

Microsoft finally settles on “Microsoft Lumia” name

One chapter of Microsoft's, and Nokia's, mobile history is finally drawing to a close. After a bit of guessing and speculation on what Microsoft plans to do to unify its mobile branding, Nokia's, or rather Microsoft's, French Facebook page gave an unambiguous hint as to what the company has decided to call its smartphone brand, and it won't Microsoft Nokia Lumia Windows Phone phones or Nokia Lumia by Microsoft Mobile. It's going with a much simpler "Microsoft Lumia", which edges out not only "Nokia", but probably "Windows Phone" as well.

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Lumia 530 release set for T-Mobile USA

Lumia 530 release set for T-Mobile USA

The successor to the best-selling Windows Phone device of all time, the Lumia 520, is coming to T-Mobile USA. That’s the T-Mobile Lumia 530, carefully sent out in press releases to the press (like SlashGear) without the name Nokia attached. The time has come!

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Microsoft phasing out Nokia, Windows Phone brands

Microsoft phasing out Nokia, Windows Phone brands

When Microsoft snapped up Nokia, we all knew things would be changing. The original darling of the mobile phone world had long been pandering to Windows Phone, eschewing better avenues like Android. While the purchase sealed Nokia’s fate as an actual Windows brand, a new report suggests it may now be branded as Windows rather than Nokia.

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