Do you know what a Google ‘Local Guide’ is? It’s the latest re-branding of Google’s community outreach program, once dubbed “City Experts”, which was previously led by teams of Googlers actually doing stuff in your city. The ‘Local Guides’ program was announced last month, but google is getting serious about their crowdsourced restaurant review program. The feature is now baked straight into the Maps app, and apparently resides in both iOS and Android versions of Google Maps. It also steps right on Yelp’s toes.