Context is important, and Facebook knows it. Scale is also important, but Facebook already has that one figured out with their billion-plus users. Combine the two, and you just might have a formula for success on several different levels. In New York, Facebook has placed beacons around the city in an attempt to better understand the locations of their users. Their reason? A new feature in the Facebook app, called 'Place Tips', will soon give you contextually based information based on your location.