Location-Based Services

Qualcomm LTE Direct can serve you battery-friendly ads

Qualcomm LTE Direct can serve you battery-friendly ads

You've probably heard of WiFi Direct, which lets devices connect to each other via WiFi when and where they need to, without the need for a wireless access point like a router. Now Qualcomm is rooting for something similar yet something new. LTE Direct is basically the same except that, as the name would imply, it leverages an LTE network instead. And it's ultimate purpose: to make sure your mobile devices receive location-relevant promotions and information without draining your battery.

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Apple FCC filing hints at bigger iBeacon play

Apple FCC filing hints at bigger iBeacon play

An FCC filing was recently discovered, and it’s got Apple written all over it — literally. Their application for iBeacon hardware has many scratching their head, wondering why Apple would jump into a hardware sector meant for more back-end utility. The device being powered by a USB connection is even more confusing.

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Apple to China: We don’t store or spy on your location

Apple to China: We don’t store or spy on your location

China's state-run broadcaster has called the iPhone a "national security concern" because of its location tracking features, basically the same GPS-based features you can find on any modern smartphone and mobile platform. Apple has now released a statement via it's China office claiming that it does not participate nor does it condone any act of spying using its products. However, the Chinese government might have been looking not for an explanation but for a scapegoat instead.

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Appeals Court rules location tracking needs a warrant

Appeals Court rules location tracking needs a warrant

A court has ruled obtaining information on the location data in your device without a warrant violates the fourth amendment of the Constitution. In a robbery trial in Florida, part of the evidence against the convicted was his cell phone location data. Noting he made calls around the time and place the robberies occurred, the state could effectively place him at the scene.

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Google rumored to offer “Nearby” service in future update

Google rumored to offer “Nearby” service in future update

Social apps like Swarm want to be more contextual, attempting to know where you’re at and who you might know nearby. By tracking your location, the aim is to get you communicating with friends, even hanging out if you can. A new report suggests Google is doing the same, building it straight into Android in an upcoming Play Services release. Dubbed “Nearby”, the goal is to let devices communicate without you having to do a thing.

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GE’s bright idea: Bytelight brings iBeacon tech to lighting

GE’s bright idea: Bytelight brings iBeacon tech to lighting

As the iBeacon platform starts to take shape, retailers will start to take notice of the promise it holds. Contextually aware beacons placed strategically throughout a store can push timely information to a smartphone, paving the way for increased sales and data gathering about how customers move through a store. Finding a place to put the beacons may be tough, but GE has a bright idea.

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Qualcomm spins off Gimbal Bluetooth beacon business

Qualcomm spins off Gimbal Bluetooth beacon business

Qualcomm has spun off Gimbal, its location-based services system compatible with Apple's iBeacon, into a standalone company, offering retailers, entertainment venues, and businesses proximity-sensing and geofencing. The independent Gimbal, Inc. will push what Qualcomm described as "the digital sixth sense", feeding personalized information to users iOS and Android devices based on where they are in stores or stadium.

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