Augen's oddly named "The Book" ereader has gone on sale, eschewing E Ink in favor of a color LCD display in a Kindle-style casing. Available at kmart in limited numbers for just $89, the ereader runs Linux 2.6.4 on a 400MHz ARM CPU - which means no Android, unlike the Pandigital Novel - complete with WiFi b/g, 2GB of flash memory and an SD slot content with cards up to 8GB in size.
There's also apparently a web-browser, text-to-speech engine and a media player for images, audio and video. Augen have been pretty ambitious in their ebook spec support, too; The Book will apparently display TXT, PDF, HTML, CHM, RTF, FB2, EPUB, PRC and MOBI files.
Update: The Ebook Reader picked up Augen's The Book from their local kmart and has already reviewed it; more details after the cut.