Lincoln officially unveiled its new small premium SUV called the MKC in mid-November. At the time the SUV was unveiled, Lincoln offered up almost all of the details about the new vehicle. One of the key bits of information that was missing about the SUV was exactly how much it would cost.
Lincoln Motor Company has announced that the all-new 2015 Lincoln MKC small premium utility vehicle was officially unveiled earlier today. The production vehicle is based on the MKC Concept unveiled back in January in hopes of reviving the Lincoln brand. The production vehicle looks very much like that concept car.
The Insurance Institute for Highway Safety has announced the five vehicles awarded with its Top Safety Picks+ designation. The awards are based on each vehicle's performance in crash tests, with the goal being to encourage safer vehicles. This has been successful, with the Institute stating that some automakers have made changes to their vehicles in order to perform better on the tests.
For some people, the Super Bowl isn't about the game, but about the commercials. We saw a lot of them during this year's game, and there was no shortage of advertisements relating to technology, cars, and movies. We decided to round up all of the Super Bowl commercials that we thought SlashGear readers would enjoy most, including ones from Samsung, Best Buy, GoDaddy, and even BlackBerry. We've embedded some of our personal favorites right in this post, with links to all the other ads that are relevant.
Lincoln isn't relying solely on a name change to turn around its fortunes; the car company has whipped the wraps off of its new MKC Concept, a compact luxury crossover it hopes will find it some buyers in the premium SUV category. Bold lines and the company's distinctive grille are accompanied by frameless windows and some impressive 20-inch wheels, while inside there's lashings of leather and up-to-the-minute driving controls.
While we've got all sorts of cool little gadgets to check out here at CES, a number of car manufacturers are also showing off whats new with their vehicles. One of these car manufacturers is Ford, which today announced that Rhapsody will soon be available in Ford and Lincoln vehicles equipped with SYNC AppLink. This is the first time Rhapsody has been fully integrated with vehicles, so this is certainly pretty big for the popular music streaming service.
The next generation Ford Lincoln MKC compact crossover vehicle has been tipped to be appearing for the first time at the Detroit Auto Show 2013. This vehicle has been said to be appearing by the Detroit Bureau where they're confident that this downsized crossover-utility vehicle will be one of many similar vehicles to be showing their face for the first time officially. The MKC has been said to be sharing many features with the Ford Escape (as pictured below) save for many luxury features that've been cut out to make this machine more affordable for the mass market.
This morning, we reported that Ford had changed the name of Lincoln to the Lincoln Motor Company in an effort to revive its luxury division and set it aside as a unique brand. Now, furthering this goal, the company has announced that a Lincoln advertisement is slated to appear during the 2013 Super Bowl on February 3. This is the first Lincoln Super Bowl commercial ever.
Luxury car buyers looking for a hybrid vehicle might want to check out the new 2013 Lincoln MKZ Hybrid. The EPA recently issued its official fuel efficiency numbers for the 2013 MKZ Hybrid rating the car for 45 mpg in the city, 45 mpg on the highway, and 45 mpg combined. Lincoln brags that its hybrid delivers five mpg better efficiency in the city and combined as the more expensive Lexus ES Hybrid.