LG has seemingly adopted a new strategy. Doing aways with its previous generations of smartphones, the Korean OEM is taking a new approach that seemingly addresses specific needs instead of a broad market based on price tags. Saying that not one size fits all, it has debuted the K series with, supposedly, a focus on wallet-friendly smarpthone photography. Now it is announcing another new series, this time starting with the letter "X". The LG X cam and X screen only share the same name, and maybe the same price range, but their purposes are distinctly different.