As awkward and dumb as it looks, people take photos and videos with their iPads whether you like it or not, and Photojojo -- the company behind a line of popular smartphone camera accessories -- is taking advantage of that fact. They have released the Photojojo telephoto lens that you can attach to your iPad or iPad mini.
Sigma has unveiled a handful of new lenses that will join the company's current lineup of Art lenses, which are designed to be high-quality alternatives of the competition, like Canon and Nikon lenses, but with a slightly lower cost than you would normally see with these companies. The four new lenses that Sigma announce are a 30mm f/1.4 DC HSM, 60mm f/2.8 DN, 30mm f/2.8 DN, and a 19mm f/2.8 DN.
Today, Olympus officially announced the M.Zuiko Digital 17mm f/1.8 lens. The new lens is designed for street photographers, and is a fast and moderate 17mm wide-angle lens for the Micro Four Thirds system that features a maximum aperture of f/1.8, as well as depth-of-field and distance indicators. The aperture and focal length make it a great option for street, landscape, or low-light photography.
Canon has snuck out a pair of new EF-series lenses, a compact prime to replace the well-esteemed EF 35mm f/2, and a 24-70mm zoom with L-series optics. The Canon EF 24-70 f/4L IS USM promises performance whether you're zoomed in or out wide, with a 7.9-inch macro mode and up to four stops of stabilization, and is targeted by the company at full-frame DSLRs like the EOS 6D.
Nikon is going bigger with its product line, most notably marked by the announcement of its new 800mm f5.6 super-telephoto which should look quite impressive once it’s available. The move comes as a response to compete with Canon, and it will be interesting to see how this one stacks up against Canon’s EF 800mm f/5.6 L IS USM.
Canon has unveiled a new product lineup that boasts super high-definition 4K technology. The new equipment includes the EOS-1D C Digital SLR camera along with four EF Cinema zoom lenses, two Cinema EOS cameras, and an advanced display to round out Canon's 4K imaging solutions designed for professional photography, video, and motion picture cinematography.
Canon has thrown its EOS C300 Digital Cinema Camera up for pre-order, though you'll need deep pockets if you want to take delivery of the 4k-capable camcorder later this month. Set to ship from January 30, the EOS C300 is priced at $15,999 - a hefty chunk, though lower than Canon's original $20k estimate - with both EF mount and PL mount versions on offer. Meanwhile, a variety of Canon Cine lenses have also been put up for pre-order too.
The Holga case brings some retro camera filters to your iPhone 4 or iPhone 4S. Instead of digital filters as you would get with the Instagram app, the Holga case tacks on a physical wheel of special effects lenses to the back of your iPhone.
What you're seeing here in this rather confusing set of images is a leaked product from Sony, a brand new lens adapter with a brand new twist - a mirror! This is the LA-EA2, a lens adapter that allows you to put Sony's Alpha SLR lenses onto all of its smaller NEX cameras. While this sort of situation generally just has a few jimmyrigged bits making the lens not quite as awesome fitted onto the camera that's not normally meant to have the lens, this new piece of equipment has a translucent mirror inside to collect a tiny bit of light from the image as it travels into the camera, this light then sent to a phase-detection autofocus sensor in the base.
Lensbaby has outed its latest model, and the company is now targeting professional photo and video experts. The Lensbaby Composer Pro takes the existing Composer and upgrades its ball and focus mechanism with a metal version that, it's claimed, makes for smoother focus and tilt.