Lenses

Carl Zeiss no more: classic nomenclature gets short

Carl Zeiss no more: classic nomenclature gets short

This week the team at ZEISS have announced that they'll no longer be branding their lens family with the name of their founder. Though we're not sure how Carl will look upon this decision himself, we'll light a flash bulb in this two-word brand's memory for sure. Carl Zeiss AG and ZEISS will move forward with the one dominant word from here on in - and a history of the brand has been recounted by the company as well, splits and reformation and all.

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Olloclip iPhone app fixes distortion from camera lens kit

Olloclip iPhone app fixes distortion from camera lens kit

There are a handful of camera lenses that you can get for the iPhone, which allow you to take a number of unique photos using a fisheye effect or better macro focus. Olloclip is one company that offers these types of lenses, and they've come out with an accompanying iPhone app that corrects distortion in photos created by the add-on lenses.

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Olympus unveils new Micro Four Thirds 17mm f/1.8 M.Zuiko lens

Olympus unveils new Micro Four Thirds 17mm f/1.8 M.Zuiko lens

Today, Olympus officially announced the M.Zuiko Digital 17mm f/1.8 lens. The new lens is designed for street photographers, and is a fast and moderate 17mm wide-angle lens for the Micro Four Thirds system that features a maximum aperture of f/1.8, as well as depth-of-field and distance indicators. The aperture and focal length make it a great option for street, landscape, or low-light photography.

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Nikon announces 800mm super-telephoto lens

Nikon announces 800mm super-telephoto lens

Nikon is going bigger with its product line, most notably marked by the announcement of its new 800mm f5.6 super-telephoto which should look quite impressive once it’s available. The move comes as a response to compete with Canon, and it will be interesting to see how this one stacks up against Canon’s EF 800mm f/5.6 L IS USM.

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Canon unveils 4K lineup, DSLRs, lenses, and display

Canon unveils 4K lineup, DSLRs, lenses, and display

Canon has unveiled a new product lineup that boasts super high-definition 4K technology. The new equipment includes the EOS-1D C Digital SLR camera along with four EF Cinema zoom lenses, two Cinema EOS cameras, and an advanced display to round out Canon's 4K imaging solutions designed for professional photography, video, and motion picture cinematography.

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Canon EOS C300 Digital Cinema Camera up for $16k pre-order

Canon EOS C300 Digital Cinema Camera up for $16k pre-order

Canon has thrown its EOS C300 Digital Cinema Camera up for pre-order, though you'll need deep pockets if you want to take delivery of the 4k-capable camcorder later this month. Set to ship from January 30, the EOS C300 is priced at $15,999 - a hefty chunk, though lower than Canon's original $20k estimate - with both EF mount and PL mount versions on offer. Meanwhile, a variety of Canon Cine lenses have also been put up for pre-order too.

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