Marketing is huge for sports, but some have it easier than others. A football field or soccer pitch are green, making it easy to force an ad on the surface for TV viewers. Other sports like basketball don’t have it so easy, and have to find crucial areas to sell ad space. A new court, which is totally LED, may be the next generation of ad revenue for the NBA.
A number of LEDs have been introduced by Samsung today, the lot of which will almost certainly make their way into their next-generation smartphone release, the Samsung Galaxy S5. These components are headed off by a couple of what Samsung calls "Side View LEDs", rather long-looking components with an angle to them. Also included in this set are two reflector-integrated flash LED packages.
Pixelstick, a stick of colored LEDs that paints highly complex and artistic light paintings onto long-exposure digital photographs, has completely blown away its Kickstarter goal four days into its 45-day campaign. Launched Oct. 29, the campaign funds the mass production and sale of the tool. The first Pixelsticks are projected to ship May 2014.
Audi has become the first car manufacturer to have its LED headlights validated as contributing to fuel-economy, with the bulb alternatives shaving off over a gram of CO2 emissions per mile. The LED lights - which Audi uses on five models in its range, from the cheapest A3, through to the R8 coupe - were run through the EU Commission's dynamometer and found to trim CO2 output by 1.61g/mile, as well as using less power than halogen lights.
Switch Lighting is introducing a new line of LED lightbulbs today that offers tweaks to conventional LED bulb design. The design makes use of liquid cooling instead of solely relying on the heatsink at the bottom of the bulb. The company plans to introduce three new bulbs to replace incandescent options, with wattage ranging from 40 to 75. Prices are expected to be between $40 and $50.
Behold a chair that explores not only our relationship with light and space, but our relationship with what appears real, and what appears to be so awesome it couldn't possibly exist. This chair can become basically completely invisible while you're away from it, but when you approach, it comes to life. Take a peek and explore a fantasy of impossibility.
While LEDs can be used in as something as small as as round, magnet-rich flashlight that looks like a deep-water mine, they are better equipped to make normal things, like dancing, look ridiculously awesome in the right situations. The Bionic Ballerina is a classically trained ballerina from Russia named Milena, who has been training to dance since she was only five years old.
There are many different ways out there for someone to put light where they need it. Usually, and in this case, it involves magnets, which let you stick your light source to a metallic source for easy positioning. But sometimes you just need your light to rest on the floor, and using a flashlight doesn't always work out. Having something small enough to fit in the necessary nooks and crannies, but still be bright enough to actually help, is essential. That's where the Striker Light Mine Professional comes in.
Here's something so tiny and light-up that I don't see how you could possibly resist. The Push Pin Light, straight out of the most glorious place for things you might never have thought of, Japan. One of my favorite stores for cute gift purchases, Strapya World, has these little beauties on pre-order now, shipping next week. They come in green, blue, orange, pink, and white, and have replaceable LR41 button batteries so you can use them forever!