LED

Nike’s all-LED basketball court is a dream come true

Nike’s all-LED basketball court is a dream come true

Marketing is huge for sports, but some have it easier than others. A football field or soccer pitch are green, making it easy to force an ad on the surface for TV viewers. Other sports like basketball don’t have it so easy, and have to find crucial areas to sell ad space. A new court, which is totally LED, may be the next generation of ad revenue for the NBA.

Continue Reading

Cree 3-way LED bulb spans 30W-100W

Cree 3-way LED bulb spans 30W-100W

Cree has outed its latest LED bulb, and it's embracing the 3-Way in the process, with a trio of light settings to adjust the brightness. The new bulb is switchable between 30W, 60W, and 100W traditional incandescent bulb equivalents, despite using a quoted 90-percent less power.

Continue Reading

GE’s bright idea: Bytelight brings iBeacon tech to lighting

GE’s bright idea: Bytelight brings iBeacon tech to lighting

As the iBeacon platform starts to take shape, retailers will start to take notice of the promise it holds. Contextually aware beacons placed strategically throughout a store can push timely information to a smartphone, paving the way for increased sales and data gathering about how customers move through a store. Finding a place to put the beacons may be tough, but GE has a bright idea.

Continue Reading

Philips Ambilight TVs get speedy game mode and deep hue control

Philips Ambilight TVs get speedy game mode and deep hue control

Philips has boosted its Ambilight LED backing light system for more immersive TVs, with the 2014 upgrade improving color-changing response speed as well as offering contextual information through lighting. The tech, which will be loaded on the 2014 Philips Ambilight TVs, includes a gaming mode that allows the colors to keep pace with faster gameplay, where before it had been tuned for a more leisurely response.

Continue Reading

1 2 3 4 5 Next