Amazon has just released a new Kindle commercial full of happy indie music, hip young folks in coffee shops, frolicking in parks, jaunting in the city, and all done in lots and lots of sunshine. Key to the commercial is the amount of sun people seem to be getting when they need to read a book. When there's sun, the Kindle beats the iPad as clearly shown in one scene of the commercial where a girl is lent a Kindle because her iPad has too much glare.
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