Analysts and pundits are queuing up to point out the Kindle Fire
's shortcomings, and how Amazon's entrant to the tablet market is "not a true iPad competitor." Piper Jaffray's Gene Munster went so far as to estimate Amazon was swallowing fifty bucks loss
on each Kindle Fire sold, crossing its fingers that multimedia sales would make up for it, and highlighted the slate's lacking storage, absent cameras and non-existent 3G option. The idea, it seems, is that because Amazon hasn't photocopied Apple's strategy - or, indeed, followed Android tablet manufacturers in trying to compete on specifications alone - and since the Kindle Fire's price is thus less than half that of the iPad, they "target different segments" and the iPad is in the clear. That seems pretty short-sighted.