Amazon is adding AmazonLocal adverts to its Kindle with Special Offers, beginning with New York deals shown on the subsidized ereader's homescreen, and being extended to all AmazonLocal cities later in 2012. As with existing adverts, the AmazonLocal deals will be shown on the Kindle's display while it's not being used for reading, with purchases automatically charged to the Buy It Now card on account and users able to redeem the deal simply by showing their ereader.
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