You could call Amazon's Kindle Fire the anti-Nexus. While the new Kindle Fire HDX may be based on Android, it's resolutely designed to cater for avid customers of Amazon's store, tailoring just about every part of the experience to streamline your shopping (whether digital or physical). Amazon may be selling the Kindle Fire HDX 7" practically at cost, but that doesn't mean the specifications underwhelm: one of the fastest processors paired with an incredible 7-inch 323 ppi display make for a pocketable powerhouse. Thrown in Mayday, Amazon's new rescue service for confused novices, and you've a tablet that wants to be a jack of all trades. Does it succeed? Read on for the full SlashGear review.