Amazon has launched its own virtual currency, Coins, for app, game, and in-app purchases on Kindle Fire tablets as well as in the Amazon Appstore. The Amazon Coins launch - which will see all Kindle Fire users in the US credited with $5-worth to get them started - is part of the retailer's attempt to lock users into the forked-Android ecosystem, with the promise of cheaper apps and content if customers use the cash-alternative.
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