Everyone loves man's best friend; the pet industry has always been an area where people spend a lot hard-earned cash on their little fur babies. Lately, technology has been innovating the pet market as well. The latest incarnation of tech and puppy love is the Disco Dog LED vest by PARTY, a New York creative firm. It allows you to use your smartphone to control the animated pattern of lights on the doggy vest. You can choose different colors and light patterns, and they even have an option to create a scrolling message, just like an LED marquee.