Verizon Wireless spokesman Peter Thonis did not give out further information about the matter, but claimed that the company was indeed on an endeavor to send another executive in CEO MacAdam’s place at the technology conference, coming up next week. Well, what’s up with this? First, Microsoft announcing that they would no longer be participating after CES 2012, now Verizon’s head is backing out.

It’s surprising that Verizon is taking this course of action with their chief executive, especially considering the high-profile importance of the Consumer Electronics Show. SlashGear readers, do you have any input in this? Feel free to share your thoughts in the comment section below.

What came from the keynote was a bit disappointing after the rumor mills built up a possible iPhone 5 upgrade. Instead, what we have is the iPhone 4S that retains the same exterior as the iPhone 4 but with some internal hardware improvements, including a dual-core A5 processor and an 8-megapixel camera. The iPhone 4S still is not NFC-equipped and does not support 4G, although it is now a world phone and available on Sprint in addition to AT&T and Verizon.

The improvements to the iPhone 4S camera are perhaps worthy to note. Beyond the now upgraded 8-megapixel resolution and 1080p HD video capture capability, the camera also features a better lens with a f/2.4 aperture, real-time stabilization, faster picture taking, and 73% more light from a next-gen backside illumination technology. However, the front-facing camera remains VGA quality.

Much of the iOS 5 and iCloud features as previewed back in WWDC 2011 showed up again, adding little surprise, with only the built-in Siri voice control Assistant feature adding the most excitement. Apple also managed to toss in a new Cards app, Find My Friends feature, and a preview of the Infinity Blade 2 game for iOS 5.

And once again, there’s no upgrade to the iPod classic, but at the same time, the device didn’t get the axe completely either. Instead, Apple outed new versions of its iPod touch, nano, and shuffle.

BONUS here’s the first presentation video for the iPhone 4S to strike your fancy while you’re waiting for the keynote to load. Enjoy!

Just this week we saw Facebook revamp its entire webpage layout from friends lists to newsfeeds to tickers galore. We heard two days ago that the Facebook Project Spartan HTML5 drive would be completely absent from f8 – how true? Also what weight is there in the Twitter comments we’re hearing so far – especially when Facebook joined forces with Twitter less than a week ago?

The biggest notion everyone’s been tossing around for the past few weeks has been the idea that Facebook will launch a music service – this link directing you to a post in which there are two confirmations that September 22nd, 2011 (today), would be the day that the music service would be launched. Right along these lines is the “Listen with your friend” feature leaked this morning.

Watch the livestream of the event below and note that we’ve also got a hands-on video look at Facebook’s Guidebook (app) so you can know where the heck you’re going!

Onlive

HTC and Onlive will not stop at video games, but to also deliver real-time experience such as applications like Autocad and will be making further investments into education. Onlive and Android have the same roots and incubator, they say, this prompting us to ask the question: Did google invest in Onlive as well?

“Our partnership with Qualcomm is one of the most important relationship HTC has made in over a decade, we’re like brothers.” – Peter Chou

Chou noted that HTC is the number one Android brand and supplier “everywhere in the world.” Chou went on to say that “HTC believes in giving people choice.” Peter talked about Microsoft and how much they value the relationship and still very committed to produce future Windows Phone platform by being a good partner.

Chou then noted that another critical relation is with “you” the developers. This is the era of Mobile Development, he notes. There are more than 450k Android developers with a lot of Android apps on the market. HTC is committed to helping developers – big or small. Chou noted that HTC understands your needs because as he says “we are ourselves are developers.”

HTC pro

HTC Pro is a new program to support developers of all sizes says Chou, HTC is thinking of different ways to support developers announce the availability of HTC dev/ HTC OpenSense SDK. More information on this can be found at htcdev.com where Chou mentions that you can download libraries and sdk to your hearts’ content. What this means is that apps like Picasa or linkedin can use HTC Sense or even Gameloft or Zulu using the HTC Pen (used on the HTC Flyer) to bring doodling to life.

All of this bodes well for those who’ve already ordered or have their HTC Flyer in hand as it’ll soon be the screen leading us into whatever portal we wish that it always should have been. Controllers used for video games, doodling on every little application with the Scribe Pen, and more! Stick with us here on SlashGear for all the HTC/Uplinq/Qualcomm coverage you could possible want!

Bonus drums!

“You have the ability to think AND act globally.” “Mobile is the dominant computing platform and it’s never going back.” These are the quotes that matter, as spoken again by Dr Paul Jacobs. CreativeArtistsAgency aka CAA, Qualcomm’s newest partners in business spoke next. It’s noted that 250 Snapdradon devices are in development – an impressive number by anyone’s yardstick. He went on to remind the audience that on benchmark tests in the past, single-core Snapdragon processors have beaten dual-core processors run by the competition. In their a-synchronous dual-core devices of the future, Qualcomm will only run one core when one core is needed, two when two are needed. This makes the best of the cores, says Jacobs, and it sets Qualcomm apart from the rest of the competition. HP is seen on the screen, their whole new lineup toting some magic for the near future, then it’s Sony Ericsson’s turn.

The new lineup of course includes our favorite Xperia PLAY device amongst a couple other smaller players, and their Executive Vice President and Chief Creation Officer Rikko Sakaguchi notes that their mission is to combine communication and entertainment. Check out our recent review of the Verizon Xperia PLAY here.

The note by Qualcomm comes in the form of 3D – they showing up on the big screen a bunch of video games and video captured and played back for the audience. Next they punctuate the experience with a scene from Kung Fu Panda 2, a 3D movie that’s just come out in theaters this weekend. All of this is being shown on the Qualcomm MPD, a device we’re just a bit familiar with, running its ADRENO GPU. All of this is played back from the smartphone. Have a peek at the MPD here.

A bit of the ol’ peer-to-peer gaming was demonstrated on an HTC tablet, and it was mentioned that there’d be augmented reality in earnest for Apple’s iOS by July of this year. The HTC tablet used was a HTC Flyer (we’ve got two reviews of this device, believe it or not,) and the game was a lovely PAC-MAN racing game.

Of course they bust the MPD out again for another show of power, this one in Augmented Reality showing off some Dreamworks DVDs, each one of them looked at through the MPD’s camera. This camera sees each of the DVD cases and displays a trailer for each of the movies inside!

Dreamworks was invited on stage via President of Production and Feature Animation, John Batter. He speaks of pre-selling DVDS using augmented reality, again pushing the entertaining experience of doing so, and partnering with national retailers to do so. Pre-selling DVDs, he says, allows for custom content to be pushed to the users phone, content that’s exclusive to this sort of situation, available only on pre-purchase and only through the device.

This all leads into the Digital 6th Sense, a piece of your personal self you the consumer will soon be using to interact with your media-laden environment. The Digital 6th Sense is the camera in the device, the Augmented Reality acting as an extension of our eyes. Additional exciting expansions of our senses are coming on, says Dr Paul Jacobs, sensors popping up not only all around us, but on us as well.

Finally, before the beginning of the keynote there was a screen that showed some options for what the audience felt was the Biggest Opportunity in Mobile in the Next Five Years. Have a peek at what the poll resulted in here:

Finally there was a bit of a sitdown where one quote stood out from all others: Jon Rubinstein noted that he believed that giants in the mobile space today (aka Apple and Google’s Android implied) “may not be giants in the future.” Power shifts a-brewin? Stick with us throughout the week as we’ll be hanging out at Uplinq 2011 the whole time!

After announcing some major achievements and milestones with 100 million activated Android devices and some 4.5 billion apps installed, the keynote plunged right into the meat at an unrelenting pace. Android 3.1 Honeycomb was unveiled with new task switcher and resizeable widgets. It was then revealed to be released first on Verizon’s Motorola XOOM 3G. The updated platform along with Android Market, will both be heading to Google TV. Quickly following that was a brief overview of Android Ice Cream Sandwich which is set to launch before the end of this year.

Google then announced adding at 3,000 movies from its YouTube movie rental service to its Android Market. The Google Music Beta was then announced to support free storage and streaming of up to 20,000 songs. Following that was the Android@Home project that will enable Android devices to control things in your home, such as light switches and appliances. And lastly was the Android Open Accessory initiative that opens up a multitude of possibilities in developing hardware and accessories that can be controlled by Android devices, such as docks, speakers, and even an exercise bike.

EA today demoed Guitar Hero running on their fast LTE network with a total of 4 players all playing from mobile devices. EA will being focusing on multiplayer play with Verizon’s 4G network opening up completely new ways to game with access high data transfer speeds.

Users will be allowed to choose from Bass, Drums, Guitar and Vocals and can all play simultaneously while connected to WiFi or 4G.

No word on when Guitar Hero will launch for mobile devices, but as far as the demo it looked very refined and should be launching soon.

Even under immense production lights, the screen proved to be very bright and clear. It’s definitely the best Samsung display we have seen so far on a mobile device.

Hardware wise the device must be packing. After our tests with Google Maps and the stock web browser, we were very impressed with the device. Scrolling was very fluid and Maps rendered content very quickly.

This looks like a very impressive device for Verizon’s 4G network. Combining powerful hardware and connectivity to Verizon’s 4G, this will be one of the devices to beat when it’s released the first half of this year.

The device boasts a 1GHz next generation Snapdragon processor that is noticeably faster than its current-gen counterpart. Around back is a EVO-like kickstand that hides the Dolby Surround Sound speaker.

Our first impressions of the device are that it’s an incredibly responsive device. Everything from the software to the glass touchscreen makes this device a really amazing option for anyone looking for an LTE-equipped device.

Formally known as the HTC Mecha, the device will feature a single-core 1GHz processor, 8 megapixel rear-facing camera with a 1.3 megapixel front camera for video chat.

Storage wise, the device will sport 8GB of internal storage with a microSD expansion option. The phone will ship with Android 2.2.1 with the new HTC Sense overlay DLNA support, and a 4.3 inch screen.

After the event we will be getting to see the device, so expect more images and hands-on with the wide array of devices up here soon.

As the new frontier, Verizon is very excited about their venture into 4G with current coverage of LTE in 38 major markets which covers one in three Americans. Verizon plans to double this coverage over the next year to “blanket the country in LTE.”

Verizon will take advantage of its 700 MHz network with their new Rural Initiative. Verizon will be sharing their network coverage with rural carriers to being 4G LTE to just about everyone. Currently there is about 200 companies who show interest in the LTE from Verizon and that’s expected to grow significantly as LTE expands.

Their future plans include aggressively expand the LTE service will full coverage available in 36 months. The network will double in 18 months time bringing Verizon 4G to 200 million users.

The Honeycomb UI is proving to be extremely refined. Just as rumored, all of the controls will be within the OS itself. The Motorola XOOM has no buttons on the front, allowing full control from the software alone.

With the walkthrough of the device we saw the new widgets UI. When wanting to add a widget to the home screen, the user user is presented with a new UI that features previews of each widget so you know what you’re adding before you drag it to a screen.

Another impressive UI feature of the operating system is the new Youtube application. Focusing on heavy 3D visuals, the Motorola XOOM seemed to handle the graphics with a fluidity that we haven’t seen on any current-gen tablets. Videos are presented in a laid out window view, giving users an impressive UI for one of the most popular Android applications.

Also demoed was the new Google Maps 5. The entire application ran incredibly smoothly on the tablet. After using Google Maps 5 on devices, running on the XOOM it’s a completely new user experience. All features are elegantly laid out, and the UI is really optimal for the larger screen.

Honeycomb will feature its own optimized version of Google Books. Featuring an iPad-like design you are able to swipe between pages flawlessly. One of the benefits of having all of the controls within the software is when a user is reading a book, they have the option to hide all controls making only the text available, which means no distracting lights or buttons to interrupt reading.

As far as gaming goes, the device proved to be incredibly fast. Running Dungeon Defenders, we noticed no lag or delay in video. Dungeon Defenders for Honeycomb will be the most impressive mobile game with more visual levels and UI options, and the OS can handle more processes than Android 2.3 making the game able to feature more enemies.

Android 3.0 Honeycomb demo:

If you’re interested, then head over to Apple’s developer portal and start the download. If you’re a developer planning to develop for iPhone OS 4.0, let us know in the comments, and be sure to tell us what you’re going to develop. A game, the next big application? We’re interested in hearing from you!

Live coverage

The entire idea is social gaming. While many might consider this similar to the PlayStation Network, it’s more akin to Microsoft’s Xbox LIVE Arcade, in which you get to play a lot more “casual” games. Even if there are leaderboards, and we know there’s competitive people out there, the main focus is to be social with the people you know playing inside the same gaming network, along with meeting new friends.

Additionally, with multiplayer games being the focal point here, your’e going to be able to meet up with people of your own “skill,” as you move from one title to another. This is a lot like the TrueSkill meter that (almost) every multiplayer game known to man uses, at least in the console gaming world. The whole system will track game-specific achievements as well. You can also add friends to a growing list, if you like meeting strangers.

“Average user spends over 30 minutes using their iPhone’s apps. “If we said we were going to show an ad every three minutes that would be ten per device per day, about the same as a TV show. That’s a billion ad opportunities a day on 100m devices,” said Steve Jobs at the iPhone OS 4.0 keynote, Thursday.

As you can see, as Jobs notes, the mobile advertisement game is a growing one, and Apple knows just how to get into the game. The ads are going to be non-obtrusive: It’s basically like nested applications – the ad is an app of its own, with various video, game and other media content. You will see the advertisement, and if you’re interested in the product or serve therein, you access the appropriate part of the application and go forward.

Apple showcased a Toy Story 3 advertisement, that actually played like a game. Why? Because it was a game. There was obviously the ability for in-ad purchases, but the entire game was repurposed in HTML5 to work as an advertisement for the product, while the user experienced the ad in a whole new way. As Apple puts it, it’s about the emotion behind the advertisement. About the emotional connection between the ad and the person experiencing that ad. If you see too many advertisements you hate, you won’t want to go into that application anymore, basically.

The coverage is still going live, so check it out and follow along with us! There’s more still to come.

More news coming up shortly. Apple is on the rampage with their announcements, and we’re bringing them all to you live right here, along with our coverage posts. It’s beginning to look like Apple is now focusing more on the tech side of things, while utilizing their tremendous foothold in the “non-techie” part of the world they’ve been building on since day one. Good plan.

The basic concept is centered around simplicity. If you are a social networking fan, go ahead and make a folder for that, and put all your application icons in the folder. Access the folder when you need to, access your application, and then go about your business. You can have as many folders as you want, and as many as applications in the folder as you want. If you want the folder in your app tray, you can do that, too. You can also rename your folders as well. Customization.

We’re still covering the event, so stay frosty. More news coming up.

As it stands, Apple has figured out a way to create multitasking on the iPhone, without hindering the services in the background, the foreground, and the battery life. The entire system, according to Apple, is going to keep running as smoothly as you’d expect while you switch between applications. How do they do it? With a simple double-press of the Home button, an app tray with your recently used applications will show up, and you’re able to switch between them whenever you wish. As Steve Jobs put it:

“We weren’t the first to this party but we’re going to be the best”

“Like cut and paste, it’s better than other implementations. It’s easy to add multitasking in a way that drains battery life and in a way that reduces foreground app performance and makes your phone feel sluggish.”

The story is developing, so make sure to check out the live blog as it continues. And, as it developed, we found out that owners of the iPhone 3G and iPod Touch 2nd Generation are going to be able to download the iPhone OS 4.0 update, but they will lose some features. Mainly, multitasking. Apparently, the hardware cannot run it smoothly enough.

The event is set to kick off at 10AM PST; 1PM EST; and 6PM GMT. We understand that you can’t make it, that’s why we’ve got our homegrown liveblog system prepared for you over at http://live.slashgear.com/. It’s going to bring you up-to-the-minute coverage with automatic page refreshes, that way you can relax, enjoy the popcorn and the show without getting out of your chair.

The tutorials cover pretty much ever native iPad application, from Safari to Videos, along with several applications you’ll have to download from the iPad App Store. Pages, Keynote, and Numbers make an appearance as well, with some great exploration happening within the tutorial. They’re not as detailed as some may like, but they do a good job of covering all the major bases, as well as throwing in a few extras. Most of all, it looks like the videos are meant to show how one would navigate through the iPad, especially in the applications, as they are different from their iPhone and iPod Touch compatriots.

The iBookstore, which you’ll have to download from the App Store as well, also makes an appearance. It shows you how to download a book, flip through pages, as well as change the font and backlighting. It even shows off a dictionary application within the eReader, which will probably be pretty helpful to a lot of people out there. It shows how easy it is to navigate from one page to another in any iBook, along with how to download a novel from the digital storefront. All in all, the videos will either tide you over until Saturday, or make the wait increasingly more difficult. Hopefully, it’s the former.

[via Apple]

Apple tipped off the music industry executives, which would lead us to believe that the announcement has something to do with incorporating music in some fashion or another. There’s the “cocktail” feature that Apple has been working on, which provides full-length albums with album covers and other surprises. Of course, it’s not hard to get album covers, even if you’ve got downloaded music on your computer that you may not have necessarily downloaded from iTunes. So, if it does have something to do with music, we can hope that it’s something revolutionary, even for Apple.

And maybe that revolution would be something Apple has refuted in the past, especially when talking about netbooks. As we’ve seen recently, the rumors revolving around an Apple Tablet (iTablet) are picking up speed, and the announcement of any kind of event from Apple around this time seems almost too good to be true. But should we really expect them to announce a tablet? Especially considering to whom the announcement was geared towards, unless this tablet has some unparalleled music interconnectivity, it’d be a pretty big surprise. And, if Apple doesn’t announce a tablet, there’s bound to be some incredibly unhappy fanboys out there.

Update: Sources close to “The Loop” are saying that there won’t be any mention of an Apple tablet at this upcoming event. You saw us mention that we thought it was odd that Apple only informed music executives, well, that seems to be what the point of this event is all about: music. Whether this means we see some kind of new iPod, or hear Apple talk about that iTunes update that integrates social networks, including Last.fm. At this point, it’s a bit disappointing, but Apple could come out and surprise everyone. We’ll just have to wait and see.

[via Peter Kafka; update via The Loop]

Full transcript after the cut

07:43 am – We are picking up our WWDC 09 badge
08:18 am – Thanks for joining SlashGear for the Apple WWDC 2009 liveblog. The show kicks off at 10am PT
08:18 am – For all the main rumors about what might be announced today, check out our summary post from earlier today: http://www.slashgear.com/apple-iphone-3gs-to-get-wwdc-unveil-rumor-roundup-0846164/
08:25 am – Crowds of press are stretching round the corner here in San Francisco, waiting to go in and register for this morning’s event
08:41 am – We’ve got our press badge
08:42 am – Meanwhile, the banners for today’s event are heavily promoting Mac OS X Snow Leopard and iPhone OS 3.0
08:46 am – We’re here with PCMag’s Sascha Segan, who doesn’t seem too happy with his MacBook
08:46 am – Plus Engadget’s Josh, who has paid someone to hold his laptop
08:52 am – Apple’s stores have gone offline for “updating”
08:59 am – We’re still waiting to go into the auditorium for the keynote
08:59 am – There’s an hour to go before it’s due to start
09:15 am – We’re still waiting outside, there’s a big crowd of people and the mood is good
09:22 am – Data and wifi networks here are getting overwhelmed – AT&T already failed for many people here
09:30 am – 30 minutes to go
09:31 am – They’re about to open the doors
09:34 am – Everyone is moving into the auditorium
09:34 am – There are a LOT of people here, this may take a long time
09:40 am – We’re in!
09:41 am – Music is LOUD and energetic – and it’s getting the crowd worked up
09:43 am – There’s wifi in here, but who knows how long it will last
09:44 am – We’ve brought along the MiFi “personal hotspot” just in case
09:47 am – Apple has laid on some power connections, so we only have to worry about dying connections, not dying batteries
09:49 am – power-strips are actually fixed to the back of the chairs in front
09:49 am – Still plenty of people to fit in, and the place is filling up fast
09:50 am – Ten minutes to go
09:52 am – If you’re looking for a last-minute catch-up on what might be announced today, check out our summary: http://www.slashgear.com/apple-iphone-3gs-to-get-wwdc-unveil-rumor-roundup-0846164/
09:55 am – Five minutes to go
09:55 am – Steve Jobs is here!
09:56 am – We are having a little bit of problem with our MiFi
09:57 am – We’re being asked to turn off phones and pagers
09:58 am – “Welcome to WWDC 2009″
09:58 am – Can’t see any pagers around me, people must already have them on silent
10:01 am – Lights are dimming
10:01 am – The crowd is cheering
10:02 am – they’re playing an “I’m a PC” ad
10:02 am – John Hodgman: “I want to be the first to wish you a week with some innovation. But not too much”
10:03 am – “Hello, I’m a Mac – PC is trying to say “have a great conference”"
10:03 am – Phil Schiller coming on stage
10:03 am – There are set to be 5,200 developers attending WWDC, from 54 countries
10:04 am – Phil: “Can’t you feel the love in this room?”
10:04 am – Showing us a graphic of OS X user growth from 2002 to 07
10:04 am – “Something incredible has happened over the last two years”
10:04 am – Number of active users has tripled
10:04 am – 75m users
10:05 am – added since iPhone
10:05 am – that is, 75m total
10:07 am – Apple and customers are in love with the new MacBook design
10:07 am – They’re announcing a new version of the 15-inch MacBook Pro
10:07 am – Unibody chassis, built-in battery
10:07 am – up to 7hrs runtime – up from 5hrs
10:08 am – Plus more environmentally friendly
10:08 am – They can squeeze 1,000 recharge cycles out of the battery
10:08 am – rather than 300 from the old battery tech
10:08 am – It’s “just as thin and just as light” as the old machine
10:08 am – and it has the “nicest display we’ve ever put in a notebook”
10:08 am – They’ve dropped the expresscard slot
10:08 am – and replaced it with an SD Card slot!
10:09 am – Something people have been asking for for a long time
10:09 am – Apparently only “single digit” customers used expresscard slot
10:09 am – SD is a standard now
10:09 am – it’s the fastest notebook Apple have ever made
10:10 am – with up to a 3.06GHz dual core CPU and up to 8GB of DDR3 memory
10:10 am – up to 500gb of traditional hard-drive
10:10 am – or 256GB of SSD
10:10 am – Starts at $1,699
10:10 am – which is lower than the model it replaces
10:10 am – by $300, in fact
10:11 am – $1,699 gets you a 2.53GHz model with 4GB RAM, 250GB hard-drive, 9400M graphics and SD
10:11 am – $1,999 steps up to the 2.6GHz model – same ram but 320GB hard-drive and dual 9400M and 9600M GT graphics
10:11 am – $2,299 gets you 2.8GHz, 4GB RAM, 500GB hard-drive and the dual graphics
10:12 am – Also, 17-inch MBP gets an update
10:12 am – 4GB of RAM and a 500GB hard-drive
10:12 am – plus the 9400M and 9600M GT graphics
10:12 am – together with a price cut of $300 to $2,499
10:12 am – They’ll both ship today, 15 and 17 inch MBP
10:12 am – New 13-inch MacBook too
10:12 am – Built-in battery and new display
10:13 am – 7hrs of battery life (40% more)
10:13 am – Also gets the SD card slot
10:13 am – You can also specify up to 8GB of RAM
10:13 am – up to 500GB storage
10:13 am – the backlit keyboard is standard
10:14 am – plus there’s a FireWire 800 port
10:14 am – the 13-inch model is being absorbed into the MacBook Pro range
10:14 am – and will cost $1,199
10:14 am – Basic model gets a 2.25GHz processor, just 2GB of DDR3 ram, 9400m graphics, 160GB hard-drive
10:14 am – oh, and the SD card slot
10:15 am – that model costs $1,199
10:15 am – Step up to $1,499 and you get 2.53GHz, 4GB of DDR3, 9400m graphics and the SD card slot
10:15 am – Both models are available to buy today
10:15 am – MacBook Air is next to get an upgrade
10:16 am – Price cut by $300 to $1,499 for the 1.86Ghz model
10:16 am – The SSD version goes down to $1,799 – a cut of $700
10:17 am – The SSD Air has the 2.13GHz processor as standard, and 128GB of storage
10:17 am – Going over how environmentally sound they are
10:17 am – “World’s greenest line of notebooks” apparently
10:17 am – Now moving on to talk about OS X
10:17 am – Talking about Snow Leopard
10:18 am – Betrand Sorre taking the stage
10:18 am – “Great hardware deserves great software”
10:18 am – “What a sharp contrast with Vista our OS is”
10:18 am – people are laughing at that
10:19 am – “Leopard is the most successful software product Apple has ever had”
10:19 am – “By far the best OS written for the majority of customers”
10:19 am – He’s talking about Windows 7
10:19 am – “even more complexity is present in Windows 7 – the same old tech as Vista, just another version”
10:20 am – Talking about Windows DLLs, registry, disk defragmentation, and how “no user should have to do that”
10:20 am – Now talking about Snow Leopard
10:20 am – They’re adding Exchange support to it
10:20 am – The UI of Finder hasn’t changed
10:20 am – but it’s now been rewritten in Cocoa
10:20 am – icons draw faster
10:21 am – trash empties quicker
10:21 am – They’re describing it as refining 90% of the OS
10:21 am – cancellations happen faster
10:21 am – icon previews are better
10:21 am – animations are improved
10:22 am – They’ve built Expose into the dock
10:22 am – and the overall installation process has speeded up by 45%
10:22 am – Plus, you’ll get 6GB back from your hard-drive once you install Snow Leopard, as it compresses system files
10:22 am – They’re demonstrating opening JPEG images
10:23 am – it’s now twice as fast
10:23 am – They’ve changed the PDF handling to better cope with text selection
10:23 am – “We used a little bit of AI”
10:23 am – Mail also gets a speed boost
10:23 am – now talking about Safari
10:24 am – Shipping Safari 4 for Leopard, Tiger and Windows today
10:24 am – having been in beta for a few months
10:24 am – Showing benchmarks of Safari’s javascript
10:24 am – They’re saying it’s 7.8x faster than IE8
10:25 am – Passes all 100 of the Acid 3 tests, the standard for today’s browsers
10:25 am – IE8 gets 21 out of 100, btw
10:25 am – Safari gets new “crash resistance”
10:26 am – mainly from a better way of handling plugins
10:26 am – apparently the number one cause of Safari crashes is plugin failure, so they’re spinning it off into a separate process
10:26 am – if it fails, you’ll get a “plugin not found” error message
10:26 am – but safari lives on
10:26 am – Talking about new Quicktime version, “Quicktime X”
10:26 am – supports color sync and hardware acceleration, HTTP streaming
10:27 am – Modern foundation
10:27 am – Gets a slick new icon
10:27 am – “Super efficient”
10:27 am – the HTTP streaming works with any server
10:27 am – and they’ve given the UI a makeover too
10:27 am – Now going to demo it
10:28 am – the controls and window fade away when you move the mouse away
10:28 am – Craig Federighi coming on to discuss “features and little touches” of Snow Leopard
10:28 am – Dock and FInder first
10:29 am – New Stacks, which can now handle content
10:29 am – you can go deeper through them, to other folders
10:29 am – preview videos in the thumbnail
10:29 am – scroll through pdfs in the thumbnail
10:29 am – Craig’s favorite feature is Dock Expose, apparently
10:30 am – if you click and hold on any app icon in the dock, it exposes just those windows
10:30 am – works really well
10:31 am – You can drop an image directly into Expose from a mail message
10:31 am – Now showing Safari 4′s speed
10:31 am – “it is the fastest browser on any platform”
10:31 am – Demo of Google Maps, and it’s really really fast
10:32 am – Really quick flicking between Maps/Satellite view/etc
10:32 am – Safari 4 also tracks the top sites you visit, gives a preview of your common webpages
10:32 am – You can also get a cover flow style browse through your history
10:33 am – Now showing QuickTime X again
10:33 am – able to trim and share video direct from quicktime
10:34 am – pull up a visual timeline, then can share the edited clip with friends
10:34 am – simply have to grab the ends of the clip region, adjust, then export to something like mobileme
10:34 am – useful for quick edits that you don’t want to open up iMovie for
10:34 am – Bertrand has come back on-stage
10:35 am – Talking about how faster processes have enabled new features in software
10:35 am – “The Power of Silicon”
10:35 am – To take advantage of it, you need new software
10:36 am – talking about three technologies
10:36 am – first, 64-bit
10:36 am – explaining how 32-bit is limited to 4GB of RAM
10:36 am – whereas in 64-bit systems there’s no RAM limit
10:36 am – “All the major system apps run in 64-bit mode in Snow Leopard”
10:37 am – Second, multi-core
10:37 am – number of cores are increasing along with clock frequency
10:37 am – They’re talking about how to take advantage of that, and of threading
10:37 am – “Grand Central Dispatch” is the new system
10:38 am – built-in support for multicore, and it’s across all of Snow Leopard
10:38 am – new Language Extension, Multicore engine, system-wide APIs
10:38 am – New Tools to test your app
10:38 am – object-oriented framework
10:38 am – Demonstrating Leopard Mail
10:39 am – Under Snow Leopard it uses fewer threads when idle
10:39 am – Improves responsiveness
10:39 am – Now talking about graphics
10:39 am – Want to move beyond OpenGL – so they’ve built OpenCL
10:40 am – They want to use the power for “all kinds of things”
10:40 am – OpenCL brings hardware abstraction, c-based language, automatic optimization and numerical accuracy
10:40 am – it can be used for scientific computing
10:40 am – plus it’s an open standard
10:40 am – Now talking about Exchange
10:41 am – Describing Microsoft Office as “a de facto standard”
10:41 am – So they’ve built Exchange support into Mail, iCal and Address Book
10:42 am – enter your email address and p/w once, and it’s linked in all three of the apps
10:42 am – They’re demonstrating the Exchange integration
10:42 am – The Exchange setup is simple
10:43 am – it autodiscovers the server based on your email address
10:43 am – syncronizes straight away
10:43 am – Also get Spotlight search for Exchange messages
10:43 am – You get all the existing folders, to-do and notes you’ve been using in Exchange already
10:44 am – invitations work as expected, in both iCal and Mail
10:44 am – You can schedule a meeting by dragging a contact (or contacts) into iCal
10:44 am – plus details like Room Availability work now
10:45 am – Your personal data is merged with the Exchange data, though not permanently
10:45 am – Exchange demo is over
10:46 am – You’ll need Exchange Server 2007 for it to work, but assuming you have that, support for exchange is free in Snow Leopard
10:46 am – All Intel Macs will be able to run Snow Leopard
10:47 am – Snow Leopard upgrade is priced at $29
10:47 am – Family Pack upgrade costs $49
10:47 am – (assuming you’re using Leopard now)
10:47 am – It’ll be available in September
10:48 am – though today they have a “near final” developers’ preview
10:48 am – Now moving onto the iPhone
10:48 am – Scott Forstall coming on-stage
10:48 am – Released the native SDK less than a year ago
10:49 am – so that devs could create “truly native” applications
10:49 am – There are now more than 50,000 apps in the App Store
10:49 am – They’ve sold more than 40m iPhones and iPod touches, and the apps run on all of them
10:50 am – Passed the 1bn downloads point
10:50 am – back in April
10:50 am – Scott is thanking customers and developerts
10:50 am – Now showing an iPhone developer video
10:50 am – sharing stories from the devs
10:50 am – starts in Tokyo
10:51 am – moves through devs, with them sharing their experiences of the SDK
10:51 am – one dev says its been his “dream” to travel and make his own games
10:51 am – and the iPhone let that happen
10:52 am – others are talking about how great it is they can create something and add it to the App Store so easily
10:52 am – “so pleased to finally get a game published”
10:53 am – “I was at a baseball game and they showed a commercial for my app. I watched a bunch of fans pull out their phones and start downloading the game”
10:54 am – “I have to stop and say “whoa this is a mobile device” because it feels like a desktop”
10:54 am – Moving on to talking about push notifications and streaming video support in OS 3.0
10:55 am – Now having people from all around the world name their favorite app
10:55 am – Video has ended
10:55 am – Talking about OS 3.0 improvements
10:56 am – over 100 new features
10:56 am – including cut/past
10:56 am – nothing new here from the iPhone OS 3.0 event
10:57 am – developer APIs, undo support, etc
10:57 am – landscape keyboard in email, messages and notes
10:57 am – MMS support
10:57 am – Again, nothing new yet
10:58 am – though Scott has described it as “the big news here is MMS”
10:58 am – 24 carriers will support iPhone MMS at launch
10:58 am – sorry, 29 carriers
10:59 am – AT&T will be ready for MMS at the end of the summer
10:59 am – Yep, people, he said END OF THE SUMMER
10:59 am – now talking about spotlight search across iPhone
10:59 am – searching calendars, music, notes, email
11:00 am – iTunes – you’ll be able to rend and purchase movies from your iphone
11:00 am – “great if you’re getting ready to board a flight”
11:00 am – plus of course tv shows, audio books and other on-the-go purchases
11:00 am – parental controls added
11:01 am – can limit apps by age, filter TV and movie content
11:01 am – now talking about tethering
11:01 am – “this allows you to share your connection with your computer”
11:01 am – it works with Mac and Pc, over USB or Bluetooth
11:01 am – “it is a seamless experience”
11:02 am – no tethering software on your computer, once it’s on
11:02 am – requires carrier support, unsurprisingly
11:02 am – tethering has 22 partners in 44 countries
11:02 am – ominously no mention of AT&T
11:03 am – no AT&T tethering at OS 3.0 launch
11:03 am – Safari Mobile on iPhone gets support for HTTP streaming audio/video
11:03 am – works through firewalls
11:03 am – auto-adjusts for your connection speed
11:03 am – javascript is 3x faster
11:04 am – Safari can also autofill forms based on your contacts data
11:04 am – plus there’s password autofill
11:04 am – HTML 5 support
11:04 am – with support for video and audio tags
11:04 am – Now talking about languages
11:05 am – support more than 30 languages
11:05 am – korean, thai, arabic, greek, hebrew, all get added in OS 3.0
11:05 am – New “Find my iPhone” feature
11:06 am – “if you’ve ever lost or misplaced your phone, it can be traumatic”
11:06 am – demo video has the cast of 30 Rock
11:06 am – Liz Lemon has used her iPhone to take “intimate” photos… and lost the phone
11:07 am – Find My iPhone is a MobileMe service
11:07 am – you can log into MobileMe from any browser, and it will locate your iPhone on a map
11:07 am – big applause for that
11:08 am – sending a message to your iPhone makes it bleep, whether or not you left it in silent mode
11:08 am – plus you can have an on-screen message show, with a number that you specify
11:08 am – plus, in a worse-case scenario, you can remotely wipe it
11:09 am – wipe apparently “cannot be undone or cancelled”
11:09 am – though if you later find the iPhone, you can plug it into itunes and it’ll restore from a backup
11:09 am – talking abotu in-app purchases
11:09 am – you’ll be able to renew magazine subs and buy game packs within the game itself
11:10 am – reconfirming that in-app purchase is only for paid apps
11:10 am – free apps stay free
11:10 am – and devs get the same 30/70 split in in-app sales as for the original app sale
11:10 am – Discussing Peer-to-Peer support
11:11 am – e.g it can find a nearby player of the same game, and connect you automatically
11:11 am – Also discussing third-party hardware integration
11:11 am – this is no different from the OS 3.0 launch, nothing new
11:12 am – companion apps that talk to 3rd party hardware can connect via the dock connector or Bluetooth
11:12 am – Now talking about Google Maps
11:12 am – and integration of mapping into any application
11:12 am – plus ability to create custom maps
11:12 am – and turn-by-turn directions
11:13 am – Moved onto push notifications
11:13 am – recapping the three types: text alerts, numerical badges and sound alerts
11:13 am – “it will be an incredible SDK”
11:14 am – Now showing what some devs have been doing with OS 3.0
11:14 am – GameLoft’s Mark Hickey coming up to demo
11:14 am – Mark is showing Asphalt 5
11:14 am – it has a range of cars – Audi, BMW, Bugatti, etc
11:15 am – 27 licensed cars (and 4 motorcycles) can be raced
11:15 am – you can also access music on the iPhone while in the game
11:16 am – Asphalt 5 seems to play fast
11:16 am – “console quality”
11:16 am – and gets new controls and graphics
11:16 am – new lighting effects and high framerates
11:17 am – demo continuing
11:17 am – moving onto a medical app from Airstrip Technologies
11:17 am – used to monitor patient data on a doctor’s iPhone
11:18 am – apparently “the medical community is flocking to iphone”
11:18 am – it can use push alerts to flag up new lab results, emergencies, etc
11:18 am – can stream EKG information over the iPhone’s 3G connection
11:18 am – in real-time
11:19 am – it’s very clever, but wasted on most people here
11:20 am – “If I see a problem I can pause, scroll back, use pinch-zoom and enable touch-calibration to measure the distance of a cardiac event”
11:20 am – Big applause for this medical app
11:20 am – it’s apparently getting FDA approval “shortly”
11:21 am – Now it’s ScrollMotion, an ebook company
11:21 am – They have 1m books, 170 daily newspapers and 50 magazines, all supporting in-app purchase
11:22 am – demo is one of the Twilight books – buying it directly from the iPhone
11:22 am – not sure how Amazon are going to feel about this
11:22 am – ScrollMotion’s app is called Iceberg
11:23 am – you can copy and paste text from a book
11:23 am – Next up is TomTom
11:23 am – Lots of “ooh” from the audience at that
11:23 am – Pete Frans Pauwels, CTO & TomTom co-founder on stage
11:24 am – He’s saying they’ve developed real TomTom navigation on the iPhone
11:24 am – showing a demo
11:24 am – has POIs, favorites
11:24 am – ability to browse maps
11:25 am – night mode and 2D/3D mapping
11:25 am – turn-by-turn directions
11:25 am – Has portrait and landscape modes
11:25 am – plus they’ve developed a car kit for it
11:26 am – basically a sucker-cradle for the windshield
11:26 am – with power connector
11:26 am – works in both orientations
11:26 am – “thanks to the accessory framework we can enhance your GPS data”
11:26 am – has an integrated mic/speaker
11:26 am – Available this summer
11:27 am – though they haven’t said a price
11:27 am – ngmoco is next on-stage
11:27 am – with their founder, Neil Young
11:28 am – They have a game: Star Defense
11:28 am – it’s going to be a big game, too, if the loading times are anything to go by
11:29 am – it’s working, and is basically a version of tower defense
11:29 am – can download new galaxies within the game
11:30 am – the woman developer representing ngmoco is very, very enthusiastic
11:30 am – Star Defense is available now, for $5.99
11:30 am – some updates will be free, some – such as expansion packs – will cost
11:30 am – PASCO come on stage now
11:31 am – with their company which is apparently based on a science fair project
11:31 am – basically it allows you to hook up sensors to the iPhone and record data or use it to trigger different things
11:32 am – uses their own PASCO sensors
11:32 am – demo is tracking air pressure as it comes out of a balloon
11:32 am – plotting that pressure on a graph on the iPhone
11:32 am – Scott Forstall is dressed as a scientist – white coat, huge goggles – and is gingerly holding the balloon
11:33 am – Unfortunately the demo didn’t work
11:33 am – but the on-screen graph did
11:33 am – Spark app is coming this fall
11:33 am – aimed at kids
11:34 am – Now Zipcar on stage
11:34 am – they do short-term car rental
11:34 am – in fact they’re apparently the leading car borrowing service
11:35 am – their app can locate you and show you the nearest zipcar locations
11:36 am – you can tap on the individual pins on the map, to call up the name of the location and a list of the cars they have there
11:36 am – plus you can reserve a car directly from the zipcar app
11:37 am – you can also see details about the indiividual cars, such as how many people will fit in it, how many bags, etc.
11:37 am – you can identify the car you’ve rented direct from the iPhone – it shows a car unlock remote
11:37 am – tapping the horn button sounds the car’s horn
11:37 am – tapping the unlock button actually unlocks the car
11:38 am – Finally, there’s Line 6 and their app Planet Waves
11:38 am – sorry, Line 6 a guitar amp company, and Planet Waves with their app ChordMaster
11:38 am – you can control your guitar and amp from your iPhone
11:39 am – they’re calling it a MIDI Mobilizer – you can control all of the effects from the iPhone display
11:39 am – unfortunately their demo isn’t working very well either
11:40 am – the sounds aren’t matching up to the amps they’re supposed to be modelling
11:40 am – all of the classic controls are replicated on the iPhone’s display
11:40 am – you can tweak gain, treble, presence, etc
11:41 am – they’re saying the problem is in the communication between the iPhone and the guitar
11:41 am – it should be able to change the tuning virtually, move virtual pick-ups, etc
11:42 am – They’ve left the stage
11:42 am – that should be the last demo
11:42 am – iPhone OS 3.0 will be free for iPhone owners – both original and 3G
11:43 am – $9.95 for ipod touch owners
11:43 am – and it’s coming June 17th worldwide
11:43 am – “We think you’ll love 3.0″
11:43 am – developers, though, get the GM seed today
11:44 am – they need to assign a parental control to their apps
11:44 am – then download iphone os 3.0 and test
11:44 am – Phil Schiller is back on-stage
11:44 am – he’s saying iphone 3G was a hit, changed phones forever
11:45 am – changed how poeple thought about phones
11:45 am – “it wasn’t that long ago that we were frustrated with these crappy devices”
11:45 am – showing the Time mag quote about “the phone that has changed phones forever”
11:46 am – 2/3 of all mobile browsing is done on an iPhone or iPod touch
11:46 am – talking about available apps – Palm has just 18
11:46 am – Android has almost 5k
11:47 am – He’s announced the iPhone 3GS!
11:47 am – The * stands for Speed
11:47 am – “this is the most powerful, fastest iPhone ever made”
11:47 am – same design as the 3G
11:47 am – 2.4x faster at games
11:48 am – messaging is 2.1x faster
11:48 am – excel 3.6x faster
11:48 am – nytimes loads are 2.9x faster
11:48 am – 3x faster javascript
11:49 am – compared to iphone 3g, javascript scores in SunSpider at 15s for the 3GS, 43s for the 3G
11:49 am – supports 7.2Mbps HSDPA
11:49 am – gets a new camera
11:49 am – 3-megapixels with autofocus
11:49 am – overall it’s roughly 2x faster than the iPhone 3G
11:50 am – demonstrating a photo taken with the iPhone 3GS’ 3MP camera
11:50 am – you tap to focus anywhere on the preview screen
11:50 am – auto-focus
11:51 am – “amazing hardware and software which works together”
11:51 am – low-light sensitivity is improved
11:51 am – macro mode
11:51 am – plus it captures video
11:51 am – macros can be 10cm away
11:51 am – records VGA quality video at 30fps
11:52 am – with autofocus and auto white balance, plus audio of course
11:52 am – video or stills are selected by a simple flick switch
11:52 am – theyre showing a video demo
11:52 am – videos are stored with the photos in the existing Picture app on the iPhone
11:53 am – you can scrub through the video with your finger, plus edit directly on the iPhone 3GS
11:53 am – then send via email or – if carrier supports it – MMS
11:53 am – there’s also a new API for it, which means devs can built video capture into their own apps
11:54 am – Moving onto voice control
11:54 am – “wouldn’t it be great to dial friends and family from the sound of your voice?”
11:54 am – hold down the home button and the voice control menu pops up
11:55 am – commands are shown scrolling on-screen as you say them
11:55 am – can make calls by voice, but also control iTunes
11:55 am – e.g. “Play songs by the killers”
11:55 am – plus have voice control over playlists
11:55 am – Can ask the iPhone to tell you what’s currently playing
11:55 am – and say “play more songs like this” to create a new playlist
11:56 am – iPhone 3GS also gets a digital compass
11:56 am – shows orientation, logitude and latitude
11:56 am – can link to google maps, and it’ll get the direction you’re facing right
11:57 am – Also talking about new Accessibility features, like VoiceOver – it reads out whatever you touch on-screen
11:57 am – iPhone 3GS also has integrated Nike+ support
11:57 am – other accessibility feaures inclde inverting screen colors
11:58 am – Plus – as asked for by businesses, apparently – hardware encryption on all new iPhone 3GS handsets
11:58 am – They’ve also improved battery life
11:58 am – up to 5hrs 3g talktime, 9hrs of internet over WiFi
11:59 am – 10hrs of video playback, 30hrs audio
11:59 am – 12hrs 2g talktime
11:59 am – greener too, 23% smaller packaging
12:00 pm – The iPhone 3GS is $199
12:00 pm – for the 16GB version
12:00 pm – and $299 for the 32GB model
12:00 pm – they’re the AT&T prices for the US market
12:00 pm – it comes in white and black
12:00 pm – iPhone 3G stays on the market for $99
12:01 pm – starting from today
12:01 pm – iPhone 3GS is available in a week and a half
12:01 pm – the iPhone 3G for $99 is the 8GB model, btw
12:02 pm – iPhone 3GS available on June 19th
12:02 pm – it’ll be available in over 80 countries
12:02 pm – by August
12:03 pm – to confirm, iPhone 3GS 16GB is $199, iPhone 3GS 32GB is $299
12:03 pm – the US, Canada, France, Germany, Italy, Spain, Switzerland and UK get the iPhone 3GS on June 19th
12:03 pm – Now showing the new advert
12:04 pm – a lens is looking at the 3GS and saying “I think it’s the same”
12:04 pm – someone picks it up and plays with it, and it’s super-fast of course
12:04 pm – Schiller now recapping everything from today
12:04 pm – Snow Leopard, iPhone 3GS, etc
12:05 pm – New MacBook Pro range
12:05 pm – And of course the WWDC keeps going for developers
12:05 pm – Lights are coming up – no sign of a “one more thing”
12:05 pm – No, that’s it, show is over
12:07 pm – Thanks for joining us today – we hope you enjoyed the liveblog
12:07 pm – we’ll have all the news up on SlashGear, plus hands-on with the new products, later on today

iTunes is the number 1 channel for music in the United States and will be changing three things for 2009. The first of which will be pricing on a single song basis. There will be new $0.69 songs with a second tier of $1.29 songs. Apparently music companies are asking for more choices in the pricing of their songs. New pricing will take affect in April.

Starting today songs purchased through iTunes will be DRM free, meaning there will be no protection allowing users to transfer music to other computers. Not only that but the media files will be of much higher quality. What is there for people who have already downloaded music? Now you can take earlier songs and upgrade them to a higher quality DRM free version. The third announcement is directly related to the iPhone. Now the Music Store can be accessed over 3G and Wi-Fi rather than just Wi-Fi.  This service will start today so users can get downloading on the go immediately.

07:17 am Vincent Nguyen: Onsite at Moscone West! The line outside is packed with attendees. Press registration starts at 8am.

07:38 am Vincent Nguyen:

07:39 am Vincent Nguyen: Quick video of the gift bag that apple is giving out to antendee — has t-shirt inside.

08:39 am Vincent Nguyen: Before things get too crazy later (n 1 1/2 hours) I wanna do a quick shout out to my buds at the Chandler Fashion Square mall in Chandler, AZ! Thanks for saving my ass (long story — HDD failed on MBP 2 days prior to event!)

08:44 am Vincent Nguyen: Damn DOOR! It’s is the only thing keeping me from the entering .

09:27 am Ewdi: Roughly 30 minutes to the event…..

09:41 am Vincent Nguyen: Door is open, but broadcast journalists are allowed in first

09:49 am Vincent Nguyen: And we’re in!

09:50 am Vincent Nguyen: I’m in the third row from the front, music still playing and ten minutes or so to go

09:53 am Vincent Nguyen: It’s going to take a while for everyone to get in – this is a big room

09:56 am Vincent Nguyen: No shortage of special guests. Al Gore and Walt Mossberg already in the room.

10:03 am Vincent Nguyen: The stage is looking pretty lonely – just two iMacs on there

10:04 am Vincent Nguyen: Apple ushers are trying to settle the room down, asking people to turn off their phones

10:06 am Vincent Nguyen: Lights are dimming

10:07 am Vincent Nguyen: Steve is on stage

10:07 am Vincent Nguyen: Massive applause from audience and Apple staff

10:08 am Vincent Nguyen: “We’ve been working hard on some stuff we can’t wait to share with you”

10:08 am Vincent Nguyen: “There are 52,000 attendees at WWDC”

10:08 am Vincent Nguyen: They sold out the venue and couldnt’ find anywhere bigger

10:10 am Vincent Nguyen: They’ll be talking about the iPhone this morning and the developer programme

10:10 am Vincent Nguyen: After lunch, we’ll be looking at Snow Leopard

10:10 am Vincent Nguyen: The new version of OS X

10:10 am Vincent Nguyen: 250,000 ppl have downloaded the iPhone SDK

10:11 am Vincent Nguyen: Of those, 4,000 have been in the beta program

10:11 am Vincent Nguyen: Out of 25,000 applications

10:11 am Vincent Nguyen: Starting to talk about iPhoen Enterprise features

10:11 am Vincent Nguyen: Recapping the last announcement: Exchange support, etc

10:12 am Vincent Nguyen: Push email, contacts, calendars, global address book

10:12 am Vincent Nguyen: 35% of the Fortune 500 companies have been testing the new iPhone enterprise functionality

10:13 am Vincent Nguyen: They’ve been closely working with Cisco on the VPN and security side

10:13 am Vincent Nguyen: They’ve also been working with higher education establishments

10:13 am Vincent Nguyen: Steve is showing us a video of how iPhone 2.0 has been used

10:14 am Vincent Nguyen: Multiple talking-heads with company CTOs discussing the appeal of iPhone 2.0

10:14 am Vincent Nguyen: According to Steve the feedback has been “fantastic”

10:15 am Vincent Nguyen: Company IT people are falling over themselves to praise the platform

10:16 am Vincent Nguyen: Including contacts search – finally! – that filters as you enter search terms

10:16 am Vincent Nguyen: The army has been playing with the iPhone too

10:17 am Vincent Nguyen: Video over, Steve back on stage with Scott Forestell to discuss SDK

10:17 am Vincent Nguyen: Apparently Apple internally uses beta release SDKs

10:18 am Vincent Nguyen: He’s recapping that much of the iPhone code is the same as in OS X

10:18 am Vincent Nguyen: The same native APIs

10:18 am Vincent Nguyen: Cocoa Touch, Media, Core Service, Core OS – that last is very similar to OS X

10:19 am Vincent Nguyen: They’re particularly proud of the OpenGL implementation – it’s “very fast”

10:19 am Vincent Nguyen: Core Services include everything from database layer to core location so combining functionality is straightforward

10:20 am Vincent Nguyen: Cocoa Touch, as discussed last time, is all about making the GUI as quickly as possible

10:20 am Vincent Nguyen: Steve is discussing the development tools

10:21 am Vincent Nguyen: Scott is going to demo constructing an interface using Interface Builder

10:21 am Vincent Nguyen: App is called Nearby Friends and ties into the address book API and the core location API

10:21 am Vincent Nguyen: Displays whoever is within 10 miles of you

10:22 am Vincent Nguyen: XCode imports the APIs and then Interface Builder is used to drag in icons and controls

10:22 am Vincent Nguyen: It’s all ridiculously slick, but it’s nothing we didn’t see last time

10:24 am Vincent Nguyen: Demo is continuing

10:25 am Vincent Nguyen: Interface Builder has been told exactly what the iPhone can display, and it’s reflowing the icons to suit the screen

10:25 am Vincent Nguyen: Scott is showing the app in the iPhone simulator (that comes with the SDK)

10:26 am Vincent Nguyen: Cue applause as the finished app works and doesn’t crash anything

10:26 am Vincent Nguyen: Took just 10 minutes to make

10:26 am Vincent Nguyen: Now imagine how slick it would be with GPS too!

10:27 am Vincent Nguyen: The developers are going wild, you’d think they’d hate coding or something

10:27 am Vincent Nguyen: Scott has a Big Book of Praise full of happy quotes

10:28 am Vincent Nguyen: “You’re witnessing the birth of a third major computer platform: Windows, OS X and iPhone” – quote from David Pogue

10:28 am Vincent Nguyen: Developers are being invited onto the stage to show off their wares

10:28 am Vincent Nguyen: SEGA are back with Super Monkey Ball

10:29 am Vincent Nguyen: Ethan Einhorn from SEGA is discussing how impressed he was when they set to coding Super Monkey Ball

10:30 am Vincent Nguyen: Because development was so quick, they could add lots of levels: over 100, all the monkeys

10:30 am Vincent Nguyen: Tilt control demo is super-slick

10:31 am Vincent Nguyen: Ethan is playing a Super Monkey Ball level, tilting the iPhone to move through

10:31 am Vincent Nguyen: It took them 95 days to code and will cost $9.99

10:31 am Vincent Nguyen: from the official App Store

10:31 am Vincent Nguyen: eBay have been invited up to the stage

10:32 am Vincent Nguyen: Ken Sun from the online auction site is discussing their eBay app for the iPhone

10:32 am Vincent Nguyen: You can track your watchlist, add items to it

10:33 am Vincent Nguyen: It’s not quite as exciting as Super Monkey Ball, I’m afraid, but it looks very usable

10:33 am Vincent Nguyen: Plus Ken says it only took them five weeks to develop

10:33 am Vincent Nguyen: eBay app will be free

10:34 am Vincent Nguyen: You can bid directly from the iPhone, as well as browse listings and look at all the photos with a gesture-based scroll

10:35 am Vincent Nguyen: The people from Loopt are on-stage, it’s a location-aware app

10:35 am Vincent Nguyen: Similar to Buddy Beacon from Helio – shows your friends pinpointed on a map

10:36 am Vincent Nguyen: You can see more at loopt.com

10:37 am Vincent Nguyen: There are Facebook-like status tweets for each person: “Check out this giant redwood tree” for instance

10:37 am Vincent Nguyen: Each person has a user profile, with photos they’ve submitted and a log of where they’ve been

10:38 am Vincent Nguyen: It’s cross-profile – will work on other mobile devices and all of them play nicely together – and will be free when the App Store launches

10:38 am Vincent Nguyen: TypePad are next, with a dedicated iPhone blogging tool

10:38 am Vincent Nguyen: Has photoblogging functionality, with geotagging

10:39 am Vincent Nguyen: According to the TypePad rep photoblogging is one of the platforms most popular features

10:39 am Vincent Nguyen: Photo can be taken directly from the camera or picked from shots already in the iPhone gallery

10:39 am Vincent Nguyen: It’ll also be free

10:40 am Vincent Nguyen: Associated Press (AP) are on-stage now

10:40 am Vincent Nguyen: They’re here to plug their Mobile News Network – thousands of news sources funneled into your iPhone

10:41 am Vincent Nguyen: It’ll cache news so you can read it while underground or trapped in the hold of a plane

10:41 am Vincent Nguyen: Includes images and video

10:42 am Vincent Nguyen: You can also send them news and video for the network

10:43 am Vincent Nguyen: It’s also tied into your location, so it will show topics relevent to where you are

10:43 am Vincent Nguyen: Pangaea software are on-stage, talking about two new games

10:43 am Vincent Nguyen: Both ported from OS X

10:44 am Vincent Nguyen: One is physics-based, you need to touch, drag and rotate

10:44 am Vincent Nguyen: The other is a driving game: Cro Mag Rally, in 3D

10:44 am Vincent Nguyen: You play as a racing caveman

10:45 am Vincent Nguyen: According to Pangaea it only took 3 days to port it all across

10:45 am Vincent Nguyen: Including changing the controls so that tilting the iPhone mimics a steering wheel

10:46 am Vincent Nguyen: Both will be priced at $9.99

10:47 am Vincent Nguyen: A lone developer from the British insurance industry is on-stage, Mark Terry

10:47 am Vincent Nguyen: Thankfully it’s not about insurance – it’s a game, virtual instruments called Band

10:48 am Vincent Nguyen: He’s demo’ing it by playing with Imagine by John Lennon

10:48 am Vincent Nguyen: Consists of drum background, a piano and more

10:48 am Vincent Nguyen: Best of all – and the crowd love him and it – is the fact that he developed it in his spare time

10:49 am Vincent Nguyen: Sorry, it’s actually called Cow Terry, not Band

10:49 am Vincent Nguyen: You can record what you play

10:50 am Vincent Nguyen: MLB.com are on-stage, talking about their new baseball app

10:50 am Vincent Nguyen: Jeremy Schoenherr demo’ing it – lots of stats and live game info

10:51 am Vincent Nguyen: It can tell you who is playing where, what the score is, real-time video highlights

10:51 am Vincent Nguyen: Both it and Cow Terry will be available when the App Store launches, but no prices given

10:52 am Vincent Nguyen: A doctor from Modality is on stage with two medical apps

10:53 am Vincent Nguyen: Basically using the iPhone as a teaching tool

10:55 am Vincent Nguyen: Ouch, it’s almost 11am and there have been no big announcements

10:55 am Vincent Nguyen: Second medical app lets consultants and specialists look at medical imaging while mobile

10:56 am Vincent Nguyen: It’s tricky to get excited about this without wearing a white coat

10:58 am Vincent Nguyen: MultiTouch gestures are used to rotate and flip the images, pull up rulers and shake to get rid of them

10:58 am Vincent Nguyen: The final developer is on-stage, and it’s another game

10:59 am Vincent Nguyen: Digital Legends Entertainment – they only started working on their title 2 weeks ago

11:00 am Vincent Nguyen: Basically a fighting game, touching the screen moves the fighter

11:00 am Vincent Nguyen: It’s unique to the iPhone and will appear in the App Store come September

11:01 am Vincent Nguyen: Uses OpenGL and dynamic graphic rendering, it looks like a decent 3D fantasy adventure actually

11:02 am Vincent Nguyen: Apparently developers have been asking for a way to know when users aren’t running an app

11:03 am Vincent Nguyen: Apple is criticising Background Processes as the wrong way to accomplish this – they eat battery and CPU cycles

11:03 am Vincent Nguyen: Ouch, they’re showing Windows Mobile Task Manager, and it’s not as an example of good practice

11:04 am Vincent Nguyen: “We’ve come up with a far better solution, a push notification service we’ll provide to all developers”

11:05 am Vincent Nguyen: The iPhone maintains an ongoing connection with an Apple server

11:05 am Vincent Nguyen: When you quit an app, updates are shuffled from server to iPhone; developers send the updates to Apple

11:06 am Vincent Nguyen: Uses Badges, which alert the no. waiting, Custom Alert sounds and Text Alerts that are similar to text alerts

11:06 am Vincent Nguyen: Won’t be available until September, but developers will be able to access it soon

11:06 am Vincent Nguyen: iPhone SDK has been updated

11:07 am Vincent Nguyen: Now includes iWork document support together with Word, Excel & Powerpoint compatibiltiy, plus the ability to save images (finally!) and a new scientific calculator

11:07 am Vincent Nguyen: Bulk and move mesages, parental controls and new language support

11:08 am Vincent Nguyen: Finger-drawn Chinese and Japanese character entry

11:08 am Vincent Nguyen: They’re popular additions in the room, the crowd is v.excited!

11:09 am Vincent Nguyen: The 2.0 firmware will be available in early July

11:09 am Vincent Nguyen: Free for iPhone, $9.99 for iPod Touch owners

11:09 am Vincent Nguyen: Now Steve is discussing the App Store

11:10 am Vincent Nguyen: Sorry, $9.95 for iPod Touch owners

11:10 am Vincent Nguyen: Confirming App Store T&Cs: 70% of revenue kept by developers, FairPlay verification, no charge for free software

11:11 am Vincent Nguyen: There’ll be wireless downloads direct to your device, and automatic updates

11:11 am Vincent Nguyen: App Store will be available in 62 countries; will check your connection and the app size before download starts

11:11 am Vincent Nguyen: if the app is under 10MB then it will come over the mobile network; bigger, and it’ll use either WiFi or iTunes

11:12 am Vincent Nguyen: Enterprise clients can set up their own private App Stores on their intranets and limit employee iPhones to access them

11:13 am Vincent Nguyen: That’s been a specific request from business customers

11:13 am Vincent Nguyen: Discussing a new way to distribute and test apps: Ad Hoc

11:14 am Vincent Nguyen: create a group of up to 100 iPhones and send apps to all of them; Steve suggesting this would be useful for testing betas or in classrooms

11:14 am Vincent Nguyen: Something entirely new: MobileMe

11:14 am Vincent Nguyen: “Exchange for the rest of us” – demo by Phil

11:15 am Vincent Nguyen: Push email, calendar and contacts without an Exchange server

11:15 am Vincent Nguyen: Ouch, Phil Schiller has just called ActiveSync “ActiveStink”

11:16 am Vincent Nguyen: Works cross-platform and info is pushed up and down: e.g. new email goes to all devices and from all devices

11:16 am Vincent Nguyen: Continuous, automatic syncronisation

11:16 am Vincent Nguyen: And it’s all done over-the-air via the cellular connection

11:16 am Vincent Nguyen: Mail, iCal and Address Book on Mac all supported, as is Outlook

11:18 am Vincent Nguyen: New site: Me.com

11:18 am Vincent Nguyen: Recreates the desktop experience but online from anywhere

11:19 am Vincent Nguyen: Syncs everything – including photos – and looks just like Apple’s Mail, Contacts, Calendar and Gallery apps

11:19 am Vincent Nguyen: They’re calling it a “breakthrough web 2.0 app interface” and it looks amazing

11:20 am Vincent Nguyen: iDisk is integrated into Me.com; Phil Schiller is demonstrating it now

11:20 am Vincent Nguyen: It includes everything you’d get with Outlook Web Access, with more besides – it all acts just as you’d expect the desktop version to

11:21 am Vincent Nguyen: Drag’n'Drop, multiple message select, in-line replies, complete control over pane and window resizing

11:22 am Vincent Nguyen: Contacts includes live searching and ties with Google Maps

11:22 am Vincent Nguyen: Calendar has color coding and you can drag’n'drop events, as well as display multiple views

11:23 am Vincent Nguyen: Gallery has thumbnail scrolling and drag’n'drop

11:23 am Vincent Nguyen: Hard to believe this is all web-based, it’s miles ahead of the competition in terms of interface

11:24 am Vincent Nguyen: iDisk app can send files to individuals through the web interface

11:24 am Vincent Nguyen: They’re demonstrating the over-the-air capacity: iPhone sync’ing with Me.com

11:25 am Vincent Nguyen: It’s all happening live: email, contacts, appointments, all show up on both at the same time

11:25 am Vincent Nguyen: With read status and any amendments intact

11:26 am Vincent Nguyen: Very little lag when something is changed, though presumably this is all via WiFi not cellular data on the iPhone itself

11:27 am Vincent Nguyen: Thank goodness for unlimited data plans!

11:28 am Vincent Nguyen: “Exchange for the rest of us … The perfect companion”

11:28 am Vincent Nguyen: $99 a year

11:28 am Vincent Nguyen: That includes 20GB online storage; MobileMe replaces .Mac

11:29 am Vincent Nguyen: 60 day trial and available in early July

11:29 am Vincent Nguyen: .Mac users auto upgraded

11:29 am Vincent Nguyen: Steve’s back on stage

11:29 am Vincent Nguyen: First iPhone shipped on June 29th last year

11:30 am Vincent Nguyen: Um, Steve is using a photo of me to illustrate the launch

11:30 am Vincent Nguyen: 90% customer satisfaction

11:31 am Vincent Nguyen: 98% of ppl use it to browse online, 94% use email, 90% SMS messaging, 80& ten or more features

11:31 am Vincent Nguyen: Apple ran out of stock several weeks ago – 6m sold

11:32 am Vincent Nguyen: Next challenges: more affordable, 3G networks, enterprise, third party apps, mmore countries

11:32 am Vincent Nguyen: 3G iPhone!

11:32 am Vincent Nguyen: “today we’re introducing the iPhone 3G”

11:33 am Vincent Nguyen: Black back panel, thinner edges, full plastic back

11:33 am Vincent Nguyen: “it’s really nice” says Steve

11:33 am Vincent Nguyen: Massive applause here

11:33 am Vincent Nguyen: solid metal buttons, flush 3.5mm headphone adaptor

11:34 am Vincent Nguyen: same 3.5-inch display, improved audio

11:34 am Vincent Nguyen: “Feels better in your hand” apparently

11:34 am Vincent Nguyen: They’d comparing EDGE vs 3G in a demo

11:35 am Vincent Nguyen: download in the browser takes 21 seconds on 3G and EDGE crawls along

11:35 am Vincent Nguyen: EDGE finally finishes after 59 seconds

11:36 am Vincent Nguyen: Steve is comparing 3G with WiFi speeds

11:36 am Vincent Nguyen: 17 seconds to download on WiFi

11:37 am Vincent Nguyen: 3G is 2.8x faster than EDGE

11:37 am Vincent Nguyen: Plus the iPhone 3G is 36% faster than other 3G phones (e.g. Treo 750 & Nokia N95)

11:38 am Vincent Nguyen: Email attachment takes 5 seconds on 3G, 18 seconds on EDGE

11:38 am Vincent Nguyen: Plus, Steve points out, the results are better to look at on the iPhone compared to rivals

11:38 am Vincent Nguyen: Standby time is 300hrs

11:39 am Vincent Nguyen: 3G talktime is 5hrs

11:39 am Vincent Nguyen: 2G talktime up 2hrs to 10hrs total!

11:39 am Vincent Nguyen: 5-6hrs of 3G browsing, 7 hours of video, 24hrs of audio

11:39 am Vincent Nguyen: GPS now built-in

11:39 am Vincent Nguyen: The room is going wild here

11:40 am Vincent Nguyen: It’s also assisted GPS, uses WiFi and cell towers to better pinpoint position

11:40 am Vincent Nguyen: Steve thinks location-based services are the future on the iPhone

11:40 am Vincent Nguyen: Can do tracking and work as a compass – without the dedicated compass Google recently showed in their Android prototype

11:41 am Vincent Nguyen: Demo GPS with a moving car icon on Google Maps

11:42 am Vincent Nguyen: Current iPhone available in 6 countries today, will be 12 countries for 3G version

11:42 am Vincent Nguyen: 25 countries over next few months

11:43 am Vincent Nguyen: Showing different countries getting ticked off on map – Canada, Sweden, Mexico, Norway, Netherlands, etc

11:44 am Vincent Nguyen: Seventy countries in total, including China, Australia and Japan

11:45 am Vincent Nguyen: Rollout over next few months

11:46 am Vincent Nguyen: Now price: was $599 at first launch, now $199!

11:46 am Vincent Nguyen: $199 for the 8GB iPhone 3G!

11:46 am Vincent Nguyen: $299 for the 16GB

11:47 am Vincent Nguyen: The room here has just exploded

11:47 am Vincent Nguyen: They’ll make a white version too

11:47 am Vincent Nguyen: Rolled out at the same price all over the world

11:47 am Vincent Nguyen: Available July 11th

11:47 am Vincent Nguyen: They’re showing the new advert

11:48 am Vincent Nguyen: Advert is showing a safe carried by security guards, with the iPhone 3G inside

11:49 am Vincent Nguyen: “The iPhone 3G is one of the most amazing products I’ve ever had the privilege to be associated with”

11:50 am Vincent Nguyen: iPhone teams are being called to their feet, and the applause is deafening

11:51 am Vincent Nguyen: “WWDC 2008, I think it’s going to be our best so far”

11:51 am Vincent Nguyen: The lights are coming up and it looks like the keynote is over

11:51 am Vincent Nguyen: Steve has left the stage

11:52 am Vincent Nguyen: There’s no “one more thing”, but a 3G iPhone should make up for that don’t you think?

11:52 am Vincent Nguyen: Thanks for reading the iPhone Buzz Live Blog – we hope you’ve been as excited about this year’s WWDC keynote as we have been!

11:52 am Vincent Nguyen: Make sure to keep reading iPhoneBuzz.com for all the details of the new iPhone 3G

The full SlashGear transcript of the Keynote is after the cut, and you can guarantee that we’ll be bringing you all the latest coverage of these new additions and upgrades to Apple’s range over the coming days. 

Macworld 08 Keynote transcript: 

07:20 am Ewdison Then: People are lining up for the keynote 

07:44 am Ewdison Then: The banner that generates so much rumors 

07:49 am Ewdison Then: We did not smell or see anything on the air yet….. at least for now 

07:52 am Ewdison Then: Was told by one of our readers (Lauren) that Apple store is down for updates or maintainance 

07:56 am Ewdison Then: Received our badges 

07:59 am james allan brady: Live at moscone west 

08:00 am james allan brady: So, I and Vincent are live at MacWorld waiting on the keynote to begin. There are literally thousands of people here and that’s just the press line. 

08:01 am james allan brady: No, not really, but there are thousands of people here and there is definitely something in the air, the smell of crappy coffee and doughnuts. 

08:03 am james allan brady: we are still waiting outside the room 

08:07 am james allan brady: they are saying 8:30 before we can get in 

08:59 am James Allan Brady: we are in, music is playing 

08:59 am James Allan Brady: so far i have heard Radiohead and Green Day that i recognized 

09:00 am James Allan Brady: the apple logo with the light behind it, the pictuer they use a lot, they have it on stage in physical form 

09:01 am James Allan Brady: there are also different colored lights making up the OS X logo across the curtains surrounding the stage 

09:10 am James Allan Brady: they have a large boom with a camera floating around above the crowd and a couple of huge monitors displaying footage of the crowd, there are a lot of people here 

09:12 am Vincent Nguyen: vincent…in the house! lets get the ball rolling… 

09:13 am Vincent Nguyen: the lights just dimmed… 

09:13 am James Allan Brady: the Keynote is starting 

09:14 am James Allan Brady: with one of the john hodgeman commercials 

09:14 am James Allan Brady: ending with PC saying “i’m just gonna copy everything you did in 2007″ 

09:14 am James Allan Brady: Welcome to macworld 2008 

09:14 am James Allan Brady: there’s clearly something in the air today 

09:15 am James Allan Brady: just want to take a moment to look back at 2007 

09:15 am James Allan Brady: 2007 was an amazing year for Apple 

09:15 am James Allan Brady: the new iPods, iMac, iPhone, Leopard 

09:15 am James Allan Brady: Jobs is thanking everyone for a good year last year 

09:15 am James Allan Brady: 4 things he wants to talk about 

09:15 am James Allan Brady: the first is leopard 

09:16 am James Allan Brady: they have delivered over 5 million copies of leapard in 3 months 

09:16 am James Allan Brady: that makes it the most successful Mac OS X ever 

09:16 am James Allan Brady: that means that 20% of OS X users have updated 

09:17 am James Allan Brady: Office Mac 2008 out now 

09:18 am James Allan Brady: talking about Time Machine 

09:18 am James Allan Brady: its not so good for laptops due to the wires 

09:18 am James Allan Brady: new Apple TV looking device is for backing up wirelessly 

09:19 am James Allan Brady: its and AirPort Extreme with a server grade hard drive integrated 

09:19 am James Allan Brady: its for backing up, and its called a Time Capsule 

09:19 am James Allan Brady: there are going to be 2 versions, a 500GB version and a terabyte model 

09:20 am James Allan Brady: the half terabyte model will be $299 

09:21 am James Allan Brady: thats thing number 1, the second is regarding the iPhone 

09:21 am James Allan Brady: this is the 200th day since the iPhone went on sale 

09:21 am James Allan Brady: they have sold 4 million iphones so far 

09:21 am James Allan Brady: thats an average of 20k iphones per day 

09:22 am Ewdison Then: 1TB version will cost $499 

09:22 am James Allan Brady: iPhone market share 

09:22 am James Allan Brady: RIM is at 39%, and Apple takes up the second spot at 19.5% 

09:23 am James Allan Brady: they almost beat the numbers of the 3rd, 4th, and 5th spots combined 

09:23 am James Allan Brady: talking about SDK that is coming out in February 

09:24 am James Allan Brady: they are giving us something today for the iPhone 

09:24 am James Allan Brady: Maps with location on iPhone 

09:24 am James Allan Brady: Webclips 

09:24 am James Allan Brady: Customize Home Screen, up to nine of them 

09:24 am James Allan Brady: multiple person SMS 

09:24 am James Allan Brady: videos with chapters and subtitles 

09:24 am James Allan Brady: Lyrics support 

09:25 am James Allan Brady: he is demoing all of this for us 

09:25 am James Allan Brady: slightly new UI for maps 

09:25 am James Allan Brady: the iPhone can now pinpoint where you are within a radius 

09:26 am James Allan Brady: it can then give you directions to wherever 

09:27 am James Allan Brady: you can drop a pin wherever you want and add your own locations if you want to add something 

09:28 am James Allan Brady: SMS now works more like Email 

09:28 am James Allan Brady: with the ability to send one SMS to multiple people 

09:29 am James Allan Brady: you can go to web pages, and add them to your home screen 

09:29 am James Allan Brady: as in when you do it there is a new iCon on your iPhones springboard 

09:29 am James Allan Brady: that takes you directly to the website 

09:30 am James Allan Brady: you can click on these icons and instantly go to whatever your webclip takes you 

09:31 am James Allan Brady: you can now move the icons on your springboard around 

09:31 am James Allan Brady: and you can have up to 9 pages 

09:31 am James Allan Brady: of SpringBoard stuff 

09:31 am James Allan Brady: SkyHook Wireless 

09:32 am James Allan Brady: is what allows them to pinpoint your location 

09:32 am James Allan Brady: they have driven around the US in their vehicles and collected physical location data for triangulation 

09:33 am James Allan Brady: you can select different languages for the video too 

09:33 am James Allan Brady: the lyrics are placed semi-transparently over the album art in music mode 

09:33 am James Allan Brady: all of these updates are available today for free via a software update 

09:34 am James Allan Brady: now he’s talking about the iPod TOuch 

09:34 am James Allan Brady: they are officially adding Mail, Maps, Stocks, Notes, and Weather all to the iPod Touch 

09:34 am James Allan Brady: the Wi-Fi location on the maps will work like the new iPhone maps app 

09:34 am James Allan Brady: webclips and customizable home-screen as well 

09:35 am James Allan Brady: the iPhone update is free, but that update for the iPod Touch will be $20 

09:35 am James Allan Brady: thats the end of thing 2, next up is thing 3 

09:35 am James Allan Brady: like Dr. Seuss here 

09:35 am James Allan Brady: the third is about iTunes 

09:36 am James Allan Brady: last week they sold their 4 billionth song 

09:36 am James Allan Brady: on christmas day they sold 20 million songs alone 

09:36 am James Allan Brady: they’ve also sold 125 million TV shows 

09:36 am James Allan Brady: and 7 million movies 

09:36 am James Allan Brady: but thats not good enough 

09:37 am James Allan Brady: iTunes movie rentals is a go 

09:37 am James Allan Brady: there will be a new movie rental section 

09:38 am James Allan Brady: touchstone, miramax, lions gate, paramount, universal, song, walt disnety, fox, WB and more are all involved 

09:38 am James Allan Brady: every single major studio is involved 

09:39 am James Allan Brady: they are launching with over 1000 films by the end of february 

09:40 am James Allan Brady: they will be getting them 30 days after the DVD release 

09:40 am James Allan Brady: you can watch them anywhere and instantly on a broadband connection 

09:40 am James Allan Brady: after you rent it, you have 30 days to start watching the film, and 24 hours to finish it 

09:41 am James Allan Brady: you can also move the films around to different devices mid movie 

09:41 am James Allan Brady: New releases will cost $3.99 

09:41 am James Allan Brady: older “library” titles will cost $2.99 to rent 

09:42 am James Allan Brady: its launching today via a free software update for iTunes, iPhones, and iPods 

09:43 am James Allan Brady: all you have to do is stop the move whereve you are, open up iTunes, and you can transfer it to your iPod with a single button 

09:43 am James Allan Brady: now he is talking about how to get movies from the internet to a widescreen TV 

09:43 am James Allan Brady: Apple TV take two 

09:44 am James Allan Brady: no computer is required to use Apple TV anymore 

09:44 am James Allan Brady: you can rent movies from your TV directly 

09:44 am James Allan Brady: you can rent them is both DVD quality and HD with 5.1 surround sound 

09:45 am James Allan Brady: you can watch audio and video podcasts right from your TV/Apple TV 2 

09:45 am James Allan Brady: you can view photos from both a computer and Flickr and .Mac 

09:45 am James Allan Brady: you can get YouTube on your TV from the new Apple TV 

09:45 am James Allan Brady: you can buy TV shows and music, and it can even auto sync them back to your computer 

09:46 am James Allan Brady: and you can play all iTunes content from the new Apple TV 

09:46 am James Allan Brady: since he brought up HD movies, those rentals are just a dollar more each 

09:46 am James Allan Brady: there is a completely new Apple TV interface 

09:47 am James Allan Brady: there is a single menu with all of the options i just listed in it 

09:48 am James Allan Brady: you can browse the entire movie rental list even by sub categories 

09:48 am James Allan Brady: you can get free previews of the movies on the Apple TV as well, and then there is just one other button to rent it 

09:49 am James Allan Brady: the interface is very intuitive, he just previewed blades of glory 

09:50 am James Allan Brady: then he rented it, it started downloading, and within seconds it is playing 

09:50 am James Allan Brady: it looked amazing, and that was with a DVD quality film 

09:50 am James Allan Brady: now he is playing live free or die hard in full HD and it looks amazing 

09:51 am James Allan Brady: you also get all the info about the film when you look at them 

09:51 am James Allan Brady: they have a search function for the movies as well 

09:52 am James Allan Brady: there is also a scrolling coverflow like interface when you are browsing by genre 

09:52 am James Allan Brady: you can buy TV shows and watch them on your Apple TV, and then they will automatically sync back to your computer 

09:53 am James Allan Brady: you can buy both music and music videos all from the new Apple TV as well 

09:54 am James Allan Brady: you can watch podcasts on your Apple TV as well including HD podcasts, which he is playing one of now 

09:55 am James Allan Brady: he is showing us now that you can view photos from your .mac account 

09:56 am James Allan Brady: you can also view other peoples photos 

09:56 am James Allan Brady: you can set them as a background or a screensaver 

09:57 am James Allan Brady: you can play videos from .mac as well 

09:57 am James Allan Brady: all of this is possible and is being done without a computer 

09:58 am James Allan Brady: you can look at flickr streams from people 

09:58 am James Allan Brady: then look at thier friends pics 

09:58 am James Allan Brady: you can also play slideshows of those photos on your Apple TV 

09:59 am James Allan Brady: once again, all of this is being done from your TV/Apple TV combo 

10:00 am James Allan Brady: there will be a free software update to all the old Apple TVs as well 

10:00 am James Allan Brady: they wanna make Apple TV more accessible 

10:01 am James Allan Brady: the new price of Apple TV starting today is $229, and all the new models will come with the new software 

10:02 am James Allan Brady: the first studio to sign up with Apple for rentals was 20th centruy Fox 

10:02 am James Allan Brady: the Chairman and CEO of 20th Century Fox is here, his name is Jim 

10:07 am James Allan Brady: Fox is going to start putting digital copies of films on the DVDs they sell so you can easily tranfer them to your devices 

10:08 am James Allan Brady: thats the end of thing 3, on to the last thing, thing 4 

10:08 am James Allan Brady: There is something in the air 

10:08 am James Allan Brady: Jobs is talking about MacBooks 

10:08 am James Allan Brady: there is a new Third kind of notebook called the MacBook Air 

10:08 am James Allan Brady: its the world’s thinnest notebook 

10:09 am James Allan Brady: other laptops weigh about 3 pounds and are .8 to 1.2 inches thick 

10:09 am James Allan Brady: but they usually shrink the display way down and shrink the keyboard 

10:10 am James Allan Brady: and they usually use really weak processors 

10:10 am James Allan Brady: but Apple likes the weight, but thinks there are too many compromises for that weight 

10:10 am James Allan Brady: macbook Air is .76 inches at its thickest point 

10:11 am James Allan Brady: and shrinks down to .16 inches on the other end 

10:11 am Ewdison Then: 

10:11 am James Allan Brady: it fits inside a classic manila envelope 

10:12 am James Allan Brady: dear god, the small stack of business cards in my pocket is thinner than that 

10:12 am James Allan Brady: it has a full sized display and a full sized keyboard instead of shrinking it down 

10:12 am James Allan Brady: sorry, the business cards are thicker than this new notebook 

10:12 am James Allan Brady: it has a 13.3-inch widescreen display 

10:13 am James Allan Brady: its LED backlit 

10:13 am James Allan Brady: which saves power and gives a bright display 

10:13 am James Allan Brady: there is a build in camera 

10:13 am James Allan Brady: the keyboard is full sized, but will also light up with the Ambient light sensor 

10:14 am James Allan Brady: there is a nice sized trackpad 

10:14 am James Allan Brady: the trackpad can also respond to gestures now 

10:15 am James Allan Brady: you can pan, rotate, move entire windows, move between photos, all with simple gestures on the touchpad 

10:15 am James Allan Brady: and the same pinching gesture in use on the iPhone and iPod Touch are usable with the touchpad as well 

10:15 am James Allan Brady: on the bottom there is a large batter, 1.8″ hard drive, and other electronics 

10:16 am James Allan Brady: there is an 80GB HDD standard or a 64GB SSD that is optional 

10:16 am James Allan Brady: the motherboard with all the necessary electronics is only slightly longer than a pencil 

10:17 am James Allan Brady: it will have Core 2 Duo Processors and it comes with 1.6GHz standard and 1.8GHz optional 

10:18 am James Allan Brady: there is a 60% smaller intel Core 2 Duo processor that Apple worked with Intel to make 

10:19 am James Allan Brady: there is a MagSafe adapter and a small 45 watt power adapter 

10:20 am James Allan Brady: USB 2.0, micro DVI 

10:20 am James Allan Brady: and 802.11n and Bluetooth 2.1 +EDR are integrated 

10:20 am James Allan Brady: there is no built in optical drive 

10:21 am James Allan Brady: but there will be a $99 accessory drive available that is bus powered 

10:22 am James Allan Brady: they are going to make it possible to install software without an optical drive 

10:22 am James Allan Brady: you can use the optical drive wirelessly from any other mac computer, basically you borrow that systems optical drive 

10:23 am James Allan Brady: which means you don’t need an optical drive for the MacBook Air 

10:23 am James Allan Brady: the battery life is 5 hours in full use with wireless and everything turned on 

10:24 am James Allan Brady: 3 pounds, .76 -.16 inches in size, full size keyboard, 13.3-inch display, backlit keyboard, mult-touch gestures, iSight, 1.6GHz processor, 2GB RAm, 80GB HDD, N WiFi, Bluetooth, and thats all standard 

10:24 am James Allan Brady: all that for a mere $1799 

10:25 am James Allan Brady: they are shipping them in 2 weeks, you can pre-order today 

10:26 am James Allan Brady: Apple is going even more environmentally friendly 

10:26 am James Allan Brady: its made of aluminum 

10:27 am James Allan Brady: it has a mercury free display 

10:27 am James Allan Brady: the circuit boards are Bromide and PVC free 

10:27 am James Allan Brady: the new packaging is 56% smaller 

10:34 am James Allan Brady: 2 Weeks into 2008, Apple has updated Mac Pro, introduced Time Capsule, updated both iphone and iPod touch software, movie rental for iTunes, updates Apple TV apps, and introduces lightweigt laptop, the MacBook Air 

10:34 am James Allan Brady: Randy Newman is performing now 

10:44 am Vincent Nguyen: http://www.youtube.com/watch?v=gtkMMQRKqB0 

10:45 am Vincent Nguyen: first official macbook air ad 

10:45 am James Allan Brady: That’s all folks! 

08:43 am Ewdison Then: Hi Guys, SlashGear Live from London, 1 hour and 17 minutes to the event

09:33 am Ewdison Then: We are getting ready to go in now

09:45 am Ewdison Then: Many people reported O2 UK store is offline while Apple store UK is still up and running

09:55 am Vincent Nguyen: I’m in, it’s a pretty small area. Not like other US Apple events

10:00 am Ewdison Then: We are hearing KT Tunstall music

10:04 am Vincent Nguyen: I wonder if she’s going to be performing live at this event?

10:04 am Vincent Nguyen: I’m pretty sure Apple would get a UK native to perform though

10:07 am Vincent Nguyen: Boy, Steve doesn’t waste any time here. He has announced the 8GB will be sold for £269.

10:07 am Vincent Nguyen: It will be carried by the largest, most popular carrier, O2.

10:08 am Vincent Nguyen: It looks like those in the UK are still going to have to wait, it’s not going on sale until November 9th.

10:09 am Vincent Nguyen: They’re showing off their new UK iPhone ads now

10:10 am Vincent Nguyen: Mostly the same stuff, just spoken with a British accent

10:11 am Vincent Nguyen: Steve has introduced O2 UK CEO Matthew Key

10:12 am Vincent Nguyen: Key talks about the iPhone being a breatkthrough product after only using it for a few minutes

10:15 am Vincent Nguyen: Big news, the UK version of the iPhone will not have 3G!

10:18 am Vincent Nguyen: Plans will range from £35- £55 and will include unlimited data

10:18 am Vincent Nguyen: O2 has teamed up with carphone warehouse to distribute the iPhone

10:19 am Vincent Nguyen: This gives you over 1300 places to get an iPhone, and each location will have an iPhone expert on staff

10:20 am Vincent Nguyen: Looks like O2 has teamed up with someone to create 7500 WiFi locations in the UK, so you won’t have to be running off of EDGE when you’re in the city

10:21 am Vincent Nguyen: Key is done talking after mentioning that the iPhone has been a bigger topic than the upcoming Led Zepplin concert

10:21 am Vincent Nguyen: Steve takes the stage, and takes a question

10:22 am Vincent Nguyen: Someone jumps in with the big question on everyone’s mind, why isn’t there 3G?

10:22 am Vincent Nguyen: He responds that 3G chips are battery hogs, it would cut the talk time on the iPhone down by 2-3 hours

10:23 am Vincent Nguyen: once they can get the battery issue solved, we may see a new 3G iPhone next year

10:24 am Vincent Nguyen: the next question is about the hotspots mentioned by Key, are they free?

10:25 am Vincent Nguyen: The mysterious partner is Cloud, and yes, the hotspots will be free

10:25 am Vincent Nguyen: More questions for Steve

10:26 am Vincent Nguyen: Will we see the same Starbucks Partnership? Steve says we’ll have to ask Starbucks

10:26 am Vincent Nguyen: iTunes activation will work the same in the UK as it does in the US

10:27 am Vincent Nguyen: the iTunes WiFi music store will be launching later ter this month and will be loaded onto the upcoming UK iPhone

10:27 am Vincent Nguyen: The contract for the phone will be 18 months, and unlimited data usage actually means 1400 web pages per day

10:28 am Vincent Nguyen: Steve is reluctant to talk about revanue sharing between Apple and 02

10:28 am Ewdison Then: Unlimited does not mean unreasonable kind a way

10:29 am Vincent Nguyen: another big question for Steve, “is unlocking a concern?”

10:29 am Vincent Nguyen: he sort of dodges the question, calling it a “cat and mouse game”

10:29 am Vincent Nguyen: though he’s not sure if they are the cat or the mouse

10:33 am Vincent Nguyen: Key responds to a question about network preparation saying that only 30% will have EDGE coverage

10:33 am Vincent Nguyen: That’s pretty low, but understandable since everyone is going 3G

10:34 am Vincent Nguyen: Key is apparently a master of dodging questions, the latest one asked if they were aware of the iPod Touch while they were in negotiations

10:35 am Vincent Nguyen: he just mentioned that Apple is always moving forward

10:36 am Vincent Nguyen: Next dodged question pertains to the number of iPhones they plan to ship before Christmas

10:37 am Vincent Nguyen: he noted a figure (not sure where from) that 80% of high-end customers would be willing to switch over to them

10:37 am Vincent Nguyen: but he wouldn’t talk actual numbers

10:38 am Vincent Nguyen: Now it’s Steve’s turn for some questions, he’s asked about other European carriers

10:38 am Vincent Nguyen: he compares his time spent with each carrier like going on dates before getting married

10:39 am Vincent Nguyen: I guess that makes this the wedding

10:39 am Vincent Nguyen: When asked about other countries getting the iPhone, Steve just shot the question down saying he’s only here to talk about iPhone in the UK

10:41 am Vincent Nguyen: Steve takes another hard question, this time about 3rd party apps

10:41 am Vincent Nguyen: he says they’re still considering it, but people want more stable and secure phones

10:42 am Vincent Nguyen: Ouch, someone brings up the price, namely, will they cut the price in a few months like they did in the US

10:42 am Vincent Nguyen: that one got a good laugh from everyone

10:43 am Vincent Nguyen: Naturally he dodges it, basically saying it probably won’t happen, but with today’s technology you never really know

10:44 am Vincent Nguyen: They’re already working on the next iPhone, so you can’t really predict when the price will fall

10:44 am Vincent Nguyen: Now steve is asked about the 2.0MP camera, will it be good enough for Europe

10:44 am Vincent Nguyen: naturally, he thinks it will be

10:46 am Vincent Nguyen: Someone asks if the unlimited packages will be available to other customers, and they will on October 1st

10:46 am Vincent Nguyen: That wraps it up for the Q&A session

10:46 am Vincent Nguyen: and for the entire event

10:47 am Vincent Nguyen: Check back for more coverage later on

10:50 am Ewdison Then: We’ll have the video up soon!

10:51 am Ewdison Then: We’ve got the video of Q&A, We are heading to our hotels soon to process the videos

05:48 am Ewdison Then: Roughly four more hours before live cast starts …. stay tuned

08:32 am Ewdison Then: We are almost there…still walking towards Moscone West

08:39 am Ewdison Then: We are here!

08:40 am Ewdison Then: We will enter the hall as soon as it opens.

08:46 am Ewdison Then: Our own Vincent will be livecasting in 1 hour and 15 minutes

08:49 am Ewdison Then: People are getting in the line…well not exactly in line

08:58 am Ewdison Then: Just got our badges, on our way into the hall. 60 more minutes until the event starts

09:18 am Ewdison Then: Everyone is gathering on the hall entrance waiting to get in soon.

09:22 am Ewdison Then: Apple store just went down…

09:47 am Ewdison Then: We are inside the hall now

09:47 am Ewdison Then: Again, Apple store has went offline

09:59 am Vincent: It’s about to start!

09:59 am Vincent Nguyen: a few more minutes and we are good to go!

10:00 am Vincent Nguyen: here we go

10:00 am Vincent Nguyen: the lights are dimming!!!

10:02 am Vincent Nguyen: Steve walks onto the stage and starts to talk about “Music” more specifically iTunes

10:02 am Vincent Nguyen: there are 22 countries selling iTunes

10:03 am Vincent Nguyen: itunes is the number 3 music retailers in the US behind wal-mart

10:03 am Vincent Nguyen: there are over 125,000 podcasts

10:04 am Vincent Nguyen: % of music released lat year was on digital format only

10:05 am Vincent Nguyen: new version of iTunes being shipped

10:05 am Vincent Nguyen: make your own ringtones and sync directly to the iphone retails for $.99 in addition to the cost of the song

10:06 am Vincent Nguyen: to allow ringtones for iphone

10:07 am Vincent Nguyen: steve is now demoing how to make your own ringtones on the new version of iTunes

10:11 am Vincent Nguyen: apple will turn on the new ringtone features next week

10:11 am Vincent Nguyen: now we talk about the iPod!!!

10:11 am Vincent Nguyen: iPod sales are rather strong with over 110M up to date

10:12 am Vincent Nguyen: today apple is refreshing or replacing the ipod!

10:13 am Vincent Nguyen: there is now a product red shuffle

10:13 am Vincent Nguyen: 1gb is $79 shipping today

10:13 am Vincent Nguyen: the ipod shuffle is getting a refresh with new colors

10:14 am Vincent Nguyen: the new nano is incredibly smaller

10:15 am Vincent Nguyen: super thin!

10:16 am Vincent Nguyen: there is a new user interface and high resolution with album artwork

10:17 am Vincent Nguyen: 3 games are bundled – one called vortex

10:18 am Vincent Nguyen: Sudoku will also be available to purchase

10:19 am Vincent Nguyen: steve is now demoig the new ipod nano

10:21 am Ewdison Then: Sorry for the blur picture, we are sitting quite far

10:23 am Vincent Nguyen: Battery life is 24hrs

10:24 am Ewdison Then: 4gb and 8gb version

10:24 am Vincent Nguyen: $199 for the 8gb

10:24 am Vincent Nguyen: 5hrs battery for video playback

10:24 am Vincent Nguyen: will ship today

10:25 am Vincent Nguyen: Steve’s talking about accessories now

10:26 am Vincent Nguyen: The 4gb will only be available in silver

10:26 am Vincent Nguyen: but both are compatible with Nike+ running kit

10:26 am Vincent Nguyen: Should be in stores by the weekend

10:27 am Vincent Nguyen: Now moved on to talking about the iPod

10:27 am Vincent Nguyen: it’s been renamed to iPod Classic

10:28 am Vincent Nguyen: thinner, full-metal body

10:28 am Vincent Nguyen: 40,000 songs!

10:28 am Vincent Nguyen: capacity is up to 160gb

10:28 am Vincent Nguyen: that’s huge!

10:29 am Vincent Nguyen: two models, the 160gb and an even-thinner 80gb

10:29 am Vincent Nguyen: both smaller than their predecessors (the old 30gb and old 80gb)

10:31 am Vincent Nguyen: battery life: 80gb has 25hrs music, 5hrs vid

10:31 am Vincent Nguyen: 160gb has 40hrs music, 7hrs vid

10:31 am Vincent Nguyen: iPod Touch!!!

10:31 am Vincent Nguyen: $249 for the 80gb, 349 for the 160gb

10:32 am Vincent Nguyen: those prices were for the iPod Classic, btw

10:32 am Vincent Nguyen: iPod Touch – taken the interface from the iPhone and put it on an iPod

10:33 am Vincent Nguyen: full, touchscreen control

10:33 am Vincent Nguyen: has multi-touch, same as iPhone

10:34 am Vincent Nguyen: as well as some apps: calendar, clock, contacts, calc, settings and a few more

10:34 am Vincent Nguyen: “we think it’s one of the seven wonders of the world”

10:35 am Vincent Nguyen: interface is pretty much exactly what you’d have on the iphone

10:35 am Vincent Nguyen: same coverflow

10:35 am Vincent Nguyen: same pinch’n'spread zooming control in photos

10:36 am Vincent Nguyen: screen roughly the same size as the iPhone’s – 3.5 inches

10:36 am Vincent Nguyen: has WiFi!!!

10:37 am Vincent Nguyen: uses same “slide to unlock”

10:37 am Vincent Nguyen: internet features should be coming soon

10:37 am Vincent Nguyen: did anybody hear the zune crying in the corner?

10:39 am Vincent Nguyen: now steve has a sly dig at the Zune!

10:39 am Vincent Nguyen: “others have done this before and failed”

10:39 am Vincent Nguyen: no word on whether you can transfer songs by wifi

10:40 am Vincent Nguyen: whole thing looks a lot like a sparse iphone – fewer icons, same bezel

10:41 am Vincent Nguyen: will have Safari web browser

10:41 am Vincent Nguyen: can save your home network

10:41 am Vincent Nguyen: wifi antenna on back in same black plastic panel

10:42 am Vincent Nguyen: youtube support, same as the iphone – you can watch videos over wifi

10:42 am Vincent Nguyen: then when you come into another network a webpage pops up and asks you to log in

10:44 am Ewdison Then: we’re experiencing the most visitors we’ve ever had on a live webcast – sorry if some messages occassionally come in wrong order!

10:45 am Vincent Nguyen: Steve is demo’ing the Safari browser

10:45 am Vincent Nguyen: “first ipod that can surf the web”

10:46 am Vincent Nguyen: whole Safari experience is just the same as on the iPhone

10:46 am Vincent Nguyen: same gestures, same zooming

10:47 am Vincent Nguyen: Steve has surfed through his Facebook profile

10:48 am Vincent Nguyen: $299 for 8gb and $399 for 16gb

10:48 am Vincent Nguyen: 22hr battery life for music, 5hrs for video

10:49 am Vincent Nguyen: will come in 8gb and 16gb sizes

10:49 am Vincent Nguyen: will hit stores v.soon

10:49 am Vincent Nguyen: i.e. this month

10:50 am Vincent Nguyen: one more thing

10:50 am Vincent Nguyen: iTunes WiFi Music Store

10:50 am Vincent Nguyen: download music from iTunes direct to your iPod Touch!

10:52 am Vincent Nguyen: new pink icon to go in the Touch’s dock

10:53 am Vincent Nguyen: this is something people have wanted for ages

10:53 am Vincent Nguyen: similar interface to itunes on mac

10:54 am Vincent Nguyen: but slimmed down

10:54 am Vincent Nguyen: tap a song to preview; tap download button to buy

10:54 am Vincent Nguyen: all comes with the same album art

10:55 am Vincent Nguyen: has all the features though

10:55 am Vincent Nguyen: New Releases, Genres, What’s Hot

10:55 am Vincent Nguyen: Steve is demoing – has bought a John Lennon album

10:56 am Vincent Nguyen: this is full iTunes but on an iPod!

10:57 am Vincent Nguyen: don’t know if you can wirelessly sync songs back to your mac

10:58 am Vincent Nguyen: Jobs is bigging-up wifi “it’s faster than 2.5G or even 3G”

10:59 am Vincent Nguyen: handy, since the Touch only has wifi!

11:00 am Vincent Nguyen: announcing a partnership with starbucks

11:00 am Vincent Nguyen: iPhone will also get iTunes WiFi Music Store

11:00 am Vincent Nguyen: don’t know yet if the iPhone will only be able to download songs over wifi, not EDGE

11:01 am Vincent Nguyen: iPod Touch and iPhone both monitor when you’re near starbucks

11:01 am Vincent Nguyen: or look back over last 10 songs in their playlist and buy from that instead

11:02 am Vincent Nguyen: Starbucks icon shows up in mobile iTunes store – you can buy what songs are playing in the coffee shop

11:05 am Vincent Nguyen: no word on when the itunes store will show up on iphones

11:07 am Vincent Nguyen: will probably just “appear” as the .Mac photo integration did

11:10 am Vincent Nguyen: when you buy a track in starbucks it instantly appears on your Touch

11:10 am Vincent Nguyen: you get free access to the iTunes WiFi store when in Starbucks

11:10 am Vincent Nguyen: then syncs to iTunes when you get back home

11:11 am Vincent Nguyen: they have 5,800 wifi-enabled stores in the US

11:11 am Vincent Nguyen: from october 2nd 600 stores in new york & seattle will have itunes support

11:11 am Vincent Nguyen: then 350 san fran starbucks in november

11:12 am Vincent Nguyen: LA and Chicago in 2008

11:12 am Vincent Nguyen: all starbucks taking part by 2009

11:13 am Vincent Nguyen: Steve is wrapping up today’s event

11:13 am Vincent Nguyen: Steve wants to make the iPhone “more affordable” for even more people

11:14 am Vincent Nguyen: can anybody smell a price cut coming?

11:14 am Vincent Nguyen: 8gb iPhone dropped to $399!

11:14 am Vincent Nguyen: massive applause!

11:15 am Vincent Nguyen: that’s a $200 cut!

11:15 am Vincent Nguyen: iPhone 4gb has been canned

11:15 am Vincent Nguyen: only the 8gb will be available from now

11:16 am Vincent Nguyen: steve is dishing out the praise to his cupertino crew

11:16 am Vincent Nguyen: they’re all standing up and basking in the applause

11:16 am Vincent Nguyen: KT Tunstall has been “flown in” to perform

11:17 am Vincent Nguyen: Steve says “She’s very talented and she’s very hot”

11:18 am Vincent Nguyen: honestly, steve, she’s young enough to be your daughter!

11:19 am Vincent Nguyen: i wonder if it’s Windows powered?

11:19 am Vincent Nguyen: oh dear, her drum machine is broken

11:20 am Vincent Nguyen: so, to recap, 5 new shuffle colors, ipod nano gets even smaller, ipod classic gets a massive 160gb drive, ipod touch borrows the iphone’s interface

11:21 am Vincent Nguyen: and the iTunes WiFi store is available on the Touch and the iPhone

11:22 am Vincent Nguyen: i hope you haven’t just bought a new iPhone, because that price drop to $399 is enough to make you really mad!

11:22 am Vincent Nguyen: KT says that Steve is making it “more fun” to pay for music than steal it. millions disagree

11:23 am Vincent Nguyen: And on that bombshell, the Apple Special Event finishes

11:24 am Vincent Nguyen: Keep reading SlashGear and MY iTablet for the full details of all today’s launches, upgrades and price cuts

11:25 am Vincent Nguyen: and thanks for joining us – in record numbers! – for this Live Webcast

11:27 am Ewdison Then: SlashGear team (Vincent, Ewdison , Chris, Scott, and James) logging off the webcast….

Steve walks in and welcomes everyone to the event. We will start off talking about the Mac, it’s been an incredible last 12 months. the growth has grown 3times as fast as the industry. “We’ve got a clean product line”, today we are going to focus on the iMac.

Steve makes fun of a PC
a much better way is the iMac
the iMac has been really successful
“we will make it even better” using aluminum because it’s professional and durable
also recyclable
second element is glass
it’s elegant
and desirable
the new iMac is much thinner before
(I’m not allowed to take pics where i am sitting)
you can also add memory
with just one screw, there’s only one visible screw
20-inch display and 24-inch display
both are glossy —- customer told apple they love glossy display
“they look way better on glossy display”
new keyboard is much smaller
thinner
.33-inch
vs .89
there are special dedicated keys
media transport controls
right on the keyboard now
wireless option?
new wireless keyboard is compact
super thin with Bluetooth 2.0
and feature dedicated keys as well
Intel core 2 dual
2.4GHz
up to 4GB of memory
ATI Radeon HD graphics
up to 1 TB of storage
802.11n+BT
all built-in
17, 20 and 24 —
24-inch = $1799!!!
better product at $200 less
20-inch $1499
17-inch going away
another 20-inch at $1199
Consumers told Apple they love aluminum and glass – Steve is reiterating
so the new iMac is a mixture between professional and consumer
there’s a new ad
that will be running in a few days
there are a bunch of new iMacs twisting and turning,
“The new iMac”
(everyone claps)
after the presentation, the new iMacs will be available
alright…the next thing
is Applications that run on
the hardware
today, apple introduce iLife 08
the biggest jump in iLife since the first
intro many years ago
this year, apple dramatically enhancing and replacing to take to a new level
iPhoto is going to a whole new level
1-Events,
Steve talks about the issues around dealing with thousands and thousands of images
the solution “was” to create albums
they are centered around events —- such as birthday, ski trip etc
iPhoto will automatically take “events” and do it automatically
it’s all about events
you still get the photo view, but on top is the “Events” view
~50 photos per event
what that means is you no longer need to look through thousands, you now only have to look through 100 or so
which photos go through the events?
All photos taken in one day
makes up an event
so what happens when you go to a bday in the morning and then wedding at night?
Split and Merge
simply by taking one and move
or select a bunch then merge the same event
2- Hide photos – this looks trivial but important
since you may not want to throw them away
you can simply hide them then later bring them back
3-unified search
dates, keywords, ranking
then sorts them
4-more powerful editing tools, ie. adjust photos by copying and pasting adjustments to other photos
5-theme base photo printing
6-new books and calendars
(very neat)
Demo — starting now
oooh ahhh, new iMacs
(two of them — -sorry no pics)
Steve demos 5000 photos, huge library
there are 104 events out of over 5000+ images
Moving the mouse over the photo you can “skim” all the photos
(Steve made a point they’ve applied for patents — everyone laughed)
once in the event, another way to look at an image is to double click to preview the photos
Steve demos how to split two events
simply click on one image from the series and it splits into two events, birthday and wedding
merge events simply by select two events then select merge
or select one then put it on top of the other
hide and show images intuitive to use keeping the gallery uncluttered
concluded the demo of iPhoto
.Mac
please to announce 1.7M .Mac subscribers
iPhoto + .Mac = .Mac web gallery
“hand in a glove”
what does it do?
1 button photo sharing to publish
your photos to .Mac web gallery
Rich “web 2.0″ experience
grid, slide show, mosaic and even in carousal
works on windows IE, safari etc
Print-quality downloadable
People can contribute from anywhere
there’s a special email address and email the images
then the images will appear and then syncs right to your gallery as well
Great iPhone Experience
take an image with your iPhone and there’s a new option on the iPhone to send to your .Mac web gallery
it also syncs automatically with your system
you can also view other’s .mac web gallery right on your iPhone
Steve demos .Mac web gallery
options allow you to select who can view the gallery
once the selections are made, the images get uploaded automatically if you’re connected to the internet
“skimming” is available right on the web “true web 2.0 app”
quick quiz….do you remember what the “skimming” feature does?
images are viewed as slide shows, grid, carousal, mosaic
demoing how easy it is for others to contribute
Phil just sent Steve a photo via his iPhone right into the .Mac web gallery
concluding the .Mac web gallery (everyone claps loudly)
NEXT up
iMovie (per Steve this is very interesting — there’s a story)
a brilliant engineer went on a well deserved vacation
he wanted to make a quick 5 min movie but it’s too darn hard
luckily he knew final cut pro but still didn’t know how to only spend 30 min to make a 5-min away
Steve was blown away when he say it
THIS IS NOT AN ENHANCEMENT to iMOVIE!!
it’s a whole new app with a whole new
1-one library for all your video
you can scroll through all of them similar to iPhoto
it takes movies from all sources even the AVCHD!!!(much better than any)
Steve talks about the Panasonic AVHD $799
2-Skim to preview too!
holyshit — skimming on video rock!
no longer need to open the file to view!
3-Supr fast movie creation
simply select videos and build a movie “almost instantly”
4-polish quickly
5-view and share videos anywhere
You can watch the videos literally anywhere on any devices or on the web
.Mac web gallery also supports video
.Mac web gallery shows video instantly
you can also send it to YouTube and it encodes automatically!
Steve demos iMovie 08
if you’re trying to find something fast, “skimming” is an amazing feature
starting and stopping the camera creates a separate clip
“Drag media here to create a new project” simply drag and drop clips and iMovie takes care of the rest
by default it selects 2-secs
you can also grab the hooks and extend the length of the video
Adding a title by simply drag and drop, same with adding a sound trap
watching Steve’s movie “Snowboarding on mt hood”
the large size is even better resolution than the dvd
per Steve “no longer sending dvds to grandma”
these videos are downloadable
concluded the iMovie demo
the large size is even better resolution than the dvd
per Steve “no longer sending dvds to grandma”
these videos are downloadable
concluded the iMovie demo
Next up is iWeb
enhanced version
1-live web widgets
for example drag and drop Google maps
or grab any html snippets
copy and paste into the website
2-Google adsense
decide which format you want then ads show up
3-Media index page
pick and index page, drag and drop content
4-Personal domain support
5-Theme switching
dynamically change the way your website look and feel
iDVD
believe it or not there are still people who wants to make them
better performance
theming is added
(Steve is breezing through iDVD)
lastly is Garageband
multi-take recording, visual eq automation
Steve’s fav feature is magic garageband
demoing magic garageband
iLife 08 is $79
iLife ships free with all new macs starting today
10GB of online storage $99.95 per year subscription service (everyone claps)
now leaves iWork
Apple has sold 1.8M copies
iWork ’08
dramatically enhanced
Keynote
-text affect, bouncy, etc
new transition
color planes, confetti
Instant Alpha
lets you take out the background
only use what you want in keynote
Smart Builds lets you create instant high value animation
drag photos or anything, to create turntable, spinning cube etc
A to B animation is now available and easy for mere mortal to use
New themes : possible to add animations to the new themes
NEXT, Pages
-Distinct word processing and one for page layout modes
-contextual format bar has been added
140 apple-design templates
Steve is demoing Numbers
iWorks ’08 is available today and cost $79
Check out the new iMac at Apple.com, there’s a new iLife ’08 Guided tour

[09:06 AM] We are here! Keynote is less than an hour away

[09:46 AM] 15 minutes to WWDC kick off – the crowd is packing in!

[09:57 AM] Announcement – presentation begins in two minutes!!!!

[10:01 AM] lights dim…silence..total darkness now

[10:02 AM] mac versus pc commercial with voice of steve jobs but it’s the pc dude

[10:02 AM] steve said it’s big news, he quit

[10:02 AM] he’s shutting down all of Apple, everyone laugh

[10:03 AM] he shows an ipod killer, called the “zune” in crap color, apple waving white flag over dudes in redmond

[10:03 AM] steve says hi to mac dude

[10:03 AM] steve walks on stage

[10:03 AM] wearing the same black shirt and jeans, welcoming the crowd

[10:04 AM] Welcome to WWDC07, reporting over 5,000 attendees, largest ever in history of Apple

[10:04 AM] 950,000 apple developer connection members

[10:05 AM] 1:4 apple engineer ratio

[10:05 AM] going back a year

[10:05 AM] intel, transition to intel was ambitious, big success, everyone did a great job

[10:06 AM] one group worked extremely hard, recognized today — intel themselves

[10:06 AM] Intel CEO Paul Otellini coming onto the stage

[10:07 AM] steve gives paul an award made out of stainless steel

[10:08 AM] Paul – working with Apple was one of his best experience ever!

[10:08 AM] steve says we’re working on some great stuff – coming up “can’t wait”

[10:08 AM] next up, great news about games

[10:08 AM] Electronic Arts coming to MAC in a big way

[10:08 AM] FYI: The Apple Store is down!

[10:09 AM] Bing Gordon co-founder and chief creative office on stage

[10:09 AM] command and conquer 3

[10:10 AM] coming back to MAC

[10:10 AM] 2142 battlefield

[10:10 AM] need for speed carbon

[10:10 AM] harry potter and the order of the phoenix

[10:11 AM] demonstration of harry potter the game

[10:12 AM] madden 08 and tiger woods 08

[10:12 AM] create youtube like video of your best scores

[10:13 AM] showing something awesome

[10:13 AM] id John Carmack owner and CTO

[10:14 AM] demonstration of some graphics – entire world covered in 20GB of texture

[10:16 AM] wrapping up EA and id

[10:16 AM] mac os x tiger most successful release in apple

[10:17 AM] 23% running panther

[10:17 AM] 10 % running older release than that

[10:17 AM] 2/3 running tiger

[10:17 AM] final look at leopard!!!

[10:18 AM] we get to see 10 new features

[10:18 AM] out of 300

[10:18 AM] leopard has a new desktop

[10:18 AM] feature 1

[10:20 AM] smooths out

[10:20 AM] New menu bar, new doc and something new to clean up desktop Stacks!

[10:20 AM] Consistent window look

[10:20 AM] prominent active window

[10:21 AM] stacks are folders in the dock

[10:21 AM] new dog

[10:21 AM] view as a fan or grid

[10:21 AM] throw it into any folders

[10:21 AM] one folder is called Downloads

[10:21 AM] steve is walking through the demo of stack

[10:22 AM] stack is great for easy access to your stuff

[10:24 AM] wrapping up the new desktop

[10:24 AM] 2- New Finder!

[10:25 AM] a-new sidebar

[10:25 AM] b-search other macs and servers

[10:25 AM] c-shared computers

[10:25 AM] d-bud

[10:25 AM] back to my mac

[10:25 AM] e-cover flow

[10:27 AM] leopard comes with smart searches but you can add your own

[10:28 AM] .mac always know all your ips on your network, encrypted

[10:28 AM] demo

[10:29 AM] cover flow on leopard rock! scrolling through docs is never easier and niftier, including cycling through docs

[10:30 AM] can even use cover flow to cycle through utils

[10:30 AM] steve is going through the demo of shared now

[10:32 AM] using cover flow, you can simply drag files from another computer

[10:32 AM] to your desktop

[10:33 AM] wrapping up the new finder

[10:33 AM] 3- Quick Look

[10:34 AM] a-live preview fiiles

[10:34 AM] b-text, images, movies, pdf, word

[10:36 AM] 4- leopard is 64-bit top to bottom

[10:37 AM] 64-bit goes mainstream

[10:37 AM] One version of leopard runs 32-bit and 64-bit apps sidebyside!

[10:37 AM] 64-bit cocoa

[10:37 AM] demo

[10:39 AM] demo comparing image processing of a 32-bit app versus 64-bit

[10:39 AM] done in 28.48 secs while 32-bit is still running

[10:40 AM] 32-bit done in 81 sec

[10:40 AM] 5-core animation

[10:41 AM] a-automatic animation

[10:41 AM] b-text, images, video open gl

[10:41 AM] c-high production value

[10:41 AM] etc…

[10:42 AM] cor animation demo is something you gottta see for yourself

[10:42 AM] words simply cannot describe

[10:42 AM] we’ll have video up after the show

[10:43 AM] 6-Boot Camp

[10:43 AM] 2.5M downloads since release

[10:44 AM] it’s built in now

[10:44 AM] Runs Windows XP and Vista

[10:44 AM] completely compatible

[10:44 AM] 3 ways to run windows

[10:44 AM] 1-boot camp

[10:44 AM] 2-parallels

[10:44 AM] 3-vmware

[10:45 AM] all three solutions for you to occassionaly run windows

[10:45 AM] 7-Spaces

[10:45 AM] group applications into separate spaces

[10:45 AM] instantly switch between spaces

[10:45 AM] easily move between apps

[10:46 AM] demo of Spaces

[10:46 AM] can hold down arrow keys and move around

[10:46 AM] rearranging space is easy too

[10:46 AM] select, drag and rop

[10:47 AM] rearrange the applications within the space

[10:47 AM] moving the app from one space to another

[10:47 AM] so that’s spaces…

[10:48 AM] 8-dashboard

[10:48 AM] 3,000 widgets out there

[10:48 AM] apple is adding one more widget – allow you to search for movies and theatres

[10:48 AM] even buy tickets on fandango

[10:48 AM] ships with leopards

[10:49 AM] new technology called WebClip

[10:49 AM] allows users to make widgets out of anything on the Internet

[10:52 AM] making widgets is extremely easy!

[10:53 AM] all widgets update automatically

[10:54 AM] Dashcode ships in every copy of leopard

[10:54 AM] 9-iChat!

[10:54 AM] better audio – acc-ld

[10:55 AM] tabbed chats

[10:55 AM] photo booth affects

[10:55 AM] iChat Theater

[10:55 AM] back drops

[10:55 AM] those are the new features of iChat

[10:55 AM] ichat theaters let you share fotos

[10:55 AM] docs

[10:55 AM] with others

[10:56 AM] steve demo ichat with phil

[10:56 AM] phil sounds like a robot lol

[10:56 AM] demo, photos are displayed right in the chat

[10:56 AM] from iPhoto

[10:57 AM] wow! videos play directly in ichat window!

[10:57 AM] it uses quicklook technology

[10:58 AM] everyone clap…pretty impressive!

[10:58 AM] ok, backdrops now

[10:58 AM] you step out of the frame, once it’s done you can step back

[10:59 AM] phil looks like he’s inside and aquarium or infront of a waterfall

[10:59 AM] dude, phil is blue – thermal

[10:59 AM] or upside down

[10:59 AM] now he’s transparent!

[11:00 AM] he’s got a pic of washington, and his lips

[11:00 AM] now he’s got steve ballmer!

[11:00 AM] dude, how rad is that “I love my mac” and sticks his tongue out

[11:01 AM] wrapping up ichat and ichat theater

[11:01 AM] 10-Time Machine

[11:02 AM] automatically back up everything

[11:03 AM] back up to local or network drive

[11:03 AM] back up one base station to back up all the macs in your house or office

[11:03 AM] search back in time for last files

[11:03 AM] using spotlight search

[11:03 AM] preview them with quick look

[11:03 AM] restore them with one click

[11:03 AM] or restore your entire mac

[11:06 AM] wrapping up Time Machine

[11:06 AM] so, is there that “one last thing”?!

[11:06 AM] these are just 10 of over 300 features

[11:07 AM] developers are getting a copy today

[11:07 AM] surprise surprise!

[11:07 AM] Basic version – $129

[11:07 AM] Premium – $129

[11:07 AM] LMAO!

[11:07 AM] Business version $129

[11:07 AM] Ultimate Version $129

[11:07 AM] Ultimat Version with everything is still ONLY $129!

[11:08 AM] but…

[11:08 AM] there is ONE other thing!!!!

[11:08 AM] damn, it’s only Safari – sorry guys

[11:09 AM] IE market share is 78%k firefox 15%

[11:09 AM] Jobs want Safari to grow in market share

[11:09 AM] create a version of Safari on Windows!!

[11:10 AM] Safari 3 rus on XP and Vista

[11:10 AM] they exist today

[11:10 AM] how does safari’s speed measure on Windows?

[11:11 AM] safari runs twices as fast as IE

[11:12 AM] fastest browser on Windows

[11:12 AM] 1.6 times faster than firefox 2

[11:12 AM] google and search

[11:12 AM] built in

[11:13 AM] steve thinks it’s odd, he’s having to run XP

[11:13 AM] to demo Safari

[11:13 AM] poor guy!

[11:13 AM] new tab feature, you an drag tabs around

[11:13 AM] or drag them off and they go into their own window

[11:13 AM] ibench test shoot out

[11:13 AM] im capturing video for those who want to see it later

[11:13 AM] ibench simply loads a bunch of web sites

[11:13 AM] 6.64 sec for safarie

[11:13 AM] 13.56 sec for ie

[11:13 AM] holy cow!

[11:13 AM] Distribution?

[11:14 AM] 500,000 firefox downloads a day

[11:20 AM] one last thing

[11:21 AM] the iPhone

[11:21 AM] it’s only 18 days from now

[11:21 AM] for developers

[11:21 AM] no sdk

[11:21 AM] shipping on june 29th, at 6pm

[11:21 AM] web 2.0 and ajax

[11:21 AM] integrate into iphone services

[11:22 AM] instant distribtion

[11:22 AM] secure

[11:22 AM] yep

[11:22 AM] and sandboxed on iphone

[11:24 AM] scott forstall vp iphone software just completed the demo

[11:24 AM] apps built can be ran on safari browser the mac

[11:26 AM] wrapping up

[11:28 AM] That’s all folks, we are done :)

01/09/2007 04:52 AM starting…steve thanks intel, users vendors etc…he’s happy ….everyone claps

01/09/2007 12:16 PM 50% something…Jim allchin says he’d buy a mac if .. new mac ad…everyone claps

01/09/2007 12:18 PM 2.0B songs sold on itunes

01/09/2007 12:20 PM

1,3m movies sold
new partner
paramount joins
the movie
tomb raiders

01/09/2007 12:23 PM

patriot games
100 moves moving up to 250 movies
offered on itunes
more movies as other studios join

01/09/2007 12:23 PM

zune..how’d they do?
no data for dec
market share – zune got 2% market share
ipod had 60%
rest had 36%
this is november

01/09/2007 12:24 PM

“no matter you spin it…”
new ad… just watched it …

01/09/2007 12:25 PM

New Apple TV!!!!
new name

01/09/2007 12:26 PM

feature on apple tv
Apple TV
Power
USB2
ethernet
wifi
HDMI
easy to use
indepth
720 p, hi deff, 40GB, HD 50 hours of video

01/09/2007 12:29 PM

802.11 b g n!!!!!!
and..intel processor video, music and photos designed for widescreen tv autosync and stream content from up to 5 computers

01/09/2007 12:30 PM

Apple TV display sports episode summary on screen and episode navigation

01/09/2007 12:36 PM

Apple TV as photo viewer

01/09/2007 12:38 PM

Steve is demoing Apple TV

01/09/2007 12:38 PM

demo on connecting to other computer, browse content and stream content from a laptop

01/09/2007 12:40 PM

Taking orders today on Apple TV, price $299, will be ship next month

01/09/2007 12:40 PM

this is the day, i’ve been looking forward to for 2 and a half year!
revolutionary product that comes along….
Apple has been very fortunate to work on one of these 1984 intro macintosh…
everyone claps….

01/09/2007 12:41 PM

2001 introduce first ipod changed the entire music industry
2007…today
apple introducing 3 products !!!!
first one is

01/09/2007 12:42 PM

widescreen iPod!!!!!
with touch controls!!!!
second is
mobile phone!!~!!!
third

01/09/2007 12:43 PM

The iPhone, Revolutionary interface

01/09/2007 12:45 PM

Steve says they’ve solved the problem
of UI for small screen

01/09/2007 12:47 PM

We are going to use our fingers

01/09/2007 12:47 PM

new tech called multi-touch
that works like magic
ignores unintendd touches

01/09/2007 12:48 PM

multi-finger getsures and they’ve patented
Revolutionary User Interfaces

01/09/2007 12:48 PM

Mouse, click wheel, multi-touch for the iphone. Breakthrough 5 years ahead of any other phone. iPhone runs OS 10!

01/09/2007 12:49 PM

it’s got everything we need, Syncing…networking…multi-tasking, security!

01/09/2007 12:50 PM

Desktop class application and networking. “People who are really serious about software should make their own software”. sync with itunes like an ipod. Automartic sync with iphone through itunes.

01/09/2007 12:51 PM

syncs contacts, calendars, photos, notes, bookmarks emails account.
charge & sync
Design
Somthing wonderful for your hand
3.5 inch screen
highest resolution screen
160pixel per inch

01/09/2007 12:52 PM

1-button
called home
on the side
it’s really thin
11.6 m
ring/silent control
volume up and down

01/09/2007 12:53 PM

2megapixel
camere on the upper left
top…headset jack 3.5 mm
SIM
there’s Sleep and Wake buttom
bottom, there’s a speaker
iPod connector,
there are three advance sensor
proximity sensor

01/09/2007 12:54 PM

sensor turns off when you take the fone up to your ear to talk
ambient light sensor
adjust light display
for better user experience

01/09/2007 12:54 PM

acceleramter
is the third sensor
it fits beautifully in the palm of your hand
Touch your music
widescreen video
find your music even faster
built-in speaker
Cover Flow, now here’s the demo

01/09/2007 12:55 PM

iphone automatically
flips to horizontal mode

01/09/2007 12:58 PM

“it’s that simple, isn’t it great?” Steve

01/09/2007 12:59 PM

steve says he can play with this for a long time
steve is demoing a video of the Office

01/09/2007 01:01 PM

steve just completed
the ipod presentation of the iphone

01/09/2007 01:02 PM

Steve is going into the phone features
reinventing the phone
Killer app is making calls
people dial everytime
how many of you use your recent to dial? use contacts like never before?
Visual VoiceMail, Random Access Voicemail, go directly to the one that interests you
QUAD band GSM Edge phone international standard Excellent audio quality

01/09/2007 01:04 PM

Wifi and Bluetooth 2.0 This is what it looks and sounds like
simple design, steve is going to show us, four things.
phone, photos calendar and texting. going through the demo
There’s an icon in the lower left corner all contacts show up
you just scroll through them like you scroll through
for listings of your songs
on the ipod

01/09/2007 01:06 PM

all contact info are in one place, to call you push the phone number steve is calling jony ive
there are 6 big boxes
Mute, keypad and speaker on top
and add call hold and contacts second level

01/09/2007 01:06 PM

another call comes in
two buttons
phil calls complaining he thoguht
he was first
to get the first call

01/09/2007 01:07 PM

steve pushes merge call
and created a conference call
everyone claps
there’s a big red button at the bottom
that says End Call

01/09/2007 01:08 PM

you see listings of the people on screen
there’s a keypad button etc
looks like the buttons change as the functions arises

01/09/2007 01:08 PM

there’s an edit button at the top left, using your finger to select, edit (very easy)
i see cingular at the top left
steve brings up
a keypad, and touches the buttons to make a call the numbers start out large
and they get smaller as you enter more numbers , steve is now going to
introduce random voicemail. steve got a voicemail from al gore. Al congrats steve on the iphone.
Tim cook left a vm too

01/09/2007 01:10 PM

tim was going to give steve results from last quarter….
sms texting is next

01/09/2007 01:11 PM

threaded – multiple sessions
there’s a popup
keypad
QWERTY

01/09/2007 01:12 PM

it looks large enough to tap on
no more hard buttons

01/09/2007 01:12 PM

steve just sent a quick text just like that
the keys are amazing useable
third app is photos
scrolling through photo gallery is as easy as
“scrolling” through
landscape is automatic

01/09/2007 01:13 PM

by turning the iphone over, there’s a pinch feature
that will increase or decrease the size of an image
the size of an image setting an image as wallpaper is a single step

01/09/2007 01:15 PM

Reinvent the phone, now we look at the internet communication device as part of the iphone
there’s some breakthrough rich html email. any imap or pop email service rich text email safari web browser first fully usable html browswer on a phone. Google Maps. Maps, Satellite, directions, traffic. Widgets Weather and stocks Wi-Fi Edge networking. iphone automatically switches to the best network

01/09/2007 01:17 PM

Imap versus POP3
yahoo!yahoo
MS Exchange
.Mac mail
POP3 Google Gmail
Aol mail
steve highlights yahoo!mail
250M users
yahoo will free “push” imap email

01/09/2007 01:18 PM

steve will go through mail
safari, google maps.
mail is second icon

01/09/2007 01:18 PM

iphone parses phone number, touching it make a call

01/09/2007 01:20 PM

to see bigger just tap the screen and it zooms
multiple web pages can be brought up

01/09/2007 01:24 PM

more safari demos

01/09/2007 01:24 PM

we are moving to widgets
steve shows off apple stock
loading the weather…
google maps on iphone

01/09/2007 01:26 PM

steve is going to moscone west

01/09/2007 01:27 PM

steve is calling starbucks
for 4,000 people
live! then says its wrong number

01/09/2007 01:28 PM

we’re now visiting washington monuement via google maps

01/09/2007 01:28 PM

taping the screen zooms in there’s a satellite button that takes you to it

01/09/2007 01:28 PM

we just went through the internet communication piece of the iphone

01/09/2007 01:30 PM

steve is wrapping up
steve is recapping…”Internet in your pocket” first time ever
we’re talking about…Google now

01/09/2007 01:31 PM

dr eric schmidt google ceo is coming on stage
shake steve’s hand…
everyone claps like mad

01/09/2007 01:31 PM

suggests Apple Google
if the two companies merges
“merge without merging”

01/09/2007 01:32 PM

Eric says congrats to steve
“this product is going to be hot”

steve says as the board member
you’ll be the first to get one
Now…we go to yahoo

yahoo search is built right in
steve intro
Jerry Yang

01/09/2007 01:34 PM

Co-founder and Chief Yahoo! comes on stage
he wears a purple long sleeve shirt
and jeans

01/09/2007 01:35 PM

yahoo is proud to be a part of apple
jerry says yahoo will launch new services with iphone
jerry just slipped and said
yahoo looks forward to launching more services this week

01/09/2007 01:36 PM

yahoo mail is like the blackberry without the service

01/09/2007 01:36 PM

jerry asked steve if he got his address..and says “please send me one”

01/09/2007 01:37 PM

steve thanks them for support
internet communicator, ipod, phone

01/09/2007 01:38 PM

we got video, so fear not
you’ll see them soon

01/09/2007 01:38 PM

phil schiller calls in from hawaii

01/09/2007 01:39 PM

the multitasking feature is amaziing!

01/09/2007 01:41 PM

steve is now
going back…making us
remember the painful experience of a traditional “phone”
steve is giving us a painful
compare and contrast

01/09/2007 01:42 PM

between traditional phone versus iphone
mail, music player, browsing
after today, we wont look at these phones the same
we’re looking at accessories
microphone and a switch earbuds

01/09/2007 01:43 PM

Bluetooth accessories
beautiful small
automatically pairs
1 button!

01/09/2007 01:43 PM

battery life…
5 hours of talk time
videos, browsing
16 hours of
audio playback!
high technology in iphone

01/09/2007 01:44 PM

advancing the state of the art
first multitouch screen
low power
osx 10

01/09/2007 01:44 PM

precisioin enclsosure
3 sensors
desktop class apps
wide screen video ipod
200 patents
for all the iphone

01/09/2007 01:45 PM

apple intends to protect them!
so…
iphone is like
having your
life in your pocket…
PRICE???
about to reveal

01/09/2007 01:46 PM

is dragging on the price..
justifying..

01/09/2007 01:47 PM

4GB ipohne $499
8GB iphone $599

01/09/2007 01:47 PM

Availability June 2007
req fcc approval
steve rather introduce than to have fcc introduce it

Partner is Cingular, avail in asia 2008
Unique Partnership

01/09/2007 01:48 PM

visual voice mail is the first true
innovation in the partnership
steve introduces
ceo of cingular
Stan Sigman

01/09/2007 01:49 PM

Stan casually walks on stage
stan says steve shared this vision to him
3 years back
long relationship!
stan said
“wow” 3 times!
everyone claps

01/09/2007 01:50 PM

steve brought another company
to celebrate…the new at&t

01/09/2007 01:50 PM

this new family will help fulfill the vision for apple in one device…the iPhone

01/09/2007 01:50 PM

best network with the best device
cingular at&t = best voice ui, best service
did i mention this is an exclusive relationship between cingular and apple?

01/09/2007 01:53 PM

stan says he’ll be working shoulder to shoulder with steve
changing the way companies working together
multi-year
exclusive partnership
this is not an mvno
lets apple be apple
and cingular be cingular

01/09/2007 01:54 PM

iphone owners will be cingular customers
stan closes by saying this is going to be
a terrific rid
and thank steve

01/09/2007 01:55 PM

oops i meant they started working together two years back, not three
steve has “luv” for cingular
now we’re looking at the market..
and see how big it is
2006 Units worldwid:

01/09/2007 01:56 PM

clicker is not working…
steve says..they’re scrambling back stage right now
and everyone laughs
steve talks about
his high school experience

01/09/2007 01:56 PM

what a “showman”
steve doing something funky on stage
you’ll have to watch the video
LOL

01/09/2007 01:57 PM

game console 26M
digital camera is 94M
mp3 135M
pc 209m
mobile phone 975M!!!
holyshit!
giant market

01/09/2007 01:57 PM

1% market share = 10M units
in 2008 steve wants 1% market share
of 10M units in 2008 and go from there
Mac iPod Apple tv iPhone
Apple Computer, Inc.
dropping computer
new company name called
Apple Inc.

01/09/2007 01:58 PM

steve said he didnt
sleep a wink last night
AND I didnt either!
he reflects back to 1984
2007 is another revolutionary year for Apple
Wane Gretsky quote
i skate to where the puck…something

01/09/2007 01:59 PM

that’s all folks!!
see ya when the the iphone comes out

01/09/2007 02:00 PM

Thats it guys, keynotes is over and we’ll have the2 hours keynotes video soon :) check back at slashgear.com