And why Apple has the rest of the keys to the kingdom. That's what we're about to talk about here. Let me preface this by noting a few facts: The day I write this article is the first day since the launch of the Google+ BETA web and mobile-based service that we've seen the ability to invite new users up for more than a few hours. Another factoid: Google now has a successful presence in each of the following sectors: software (mobile and web-based,) global web-based search, web-based email, and media sales (primarily apps at the moment, with much more on the way in the near future.) Then they've got the most important component of all: a globally recognized top-tier brand. With each of these elements in place, Google, (and more specifically their new social networking project Google+,) has become truly and forevermore impossible to compete with.