IPO

Twitter IPO sees early 73% rise on NYSE

Twitter IPO sees early 73% rise on NYSE

Today Twitter begins its journey into the public realm with their Initial Public Offering, seeing a relatively quick rise in price of each share in early hours of trading. The Twitter IPO began with the company offering up 70 million shares with stock priced at a cool $26 USD per share. Soon after the initial offering, the first trade was made at $45.10 a share, making an impressive 73% jump right off the bat.

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Adobe report shows Twitter click values and insight before IPO

Adobe report shows Twitter click values and insight before IPO

Twitter's per-click ad value has increased by 300% since last year, an Adobe report shows. In Q3 2012, revenue-generating websites earned on average $0.11 for every link click-through from Twitter; in Q3 2013, that figure was $0.44. That revenue-per-visit (RPV) is by far the highest-percentage per-click revenue growth for the period for any social network, including Facebook (39%) and Pinterest (150%). That news alone could help boost Twitter's per-share price range for tomorrow's long-awaited IPO, but the report shows even more sunny news for the company's viability as a marketing platform.

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Twitter juggles traders, advertisers, TV networks as Nielsen talks tweets

Twitter juggles traders, advertisers, TV networks as Nielsen talks tweets

A Nielsen report being released today shows Twitter's TV watching audience does not watch the same programs as the TV watching public as a whole: Twitter users mainly skew younger and more urban, and they talk about different shows. This reveal and others like it could affect which TV networks and advertisers participate in Twitter's advertising pièce de résistance Twitter Amplify, first launched in May.

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Twitter IPO plans revealed

Twitter IPO plans revealed

Just a moment ago, Twitter's filing for initial public offering went live at the SEC. This filing and the hype surrounding it include a variety of facts provided by the company to show potential buyers of their stock once it comes time to invest. In addition to the stock being made public here, Twitter went so far as to Tweet about it, too, straight from Twitter's Twitter, as it were.

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Twitter IPO official: submitted to SEC

Twitter IPO official: submitted to SEC

Today Twitter has confidentially submitted an S-1 o the SEC in order to begin the process of their first (and only, of course) IPO. They've made this offering known in as plain a use of English as possible, adding that "this Tweet does not constitute an offer of any securities for sale." As you can probably guess: this announcement was made with a Tweet.

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Candy Crush Saga game popularity reportedly leads to planned IPO

Candy Crush Saga game popularity reportedly leads to planned IPO

If you spend any amount of time on Facebook, you've likely either seen Candy Crush Saga notifications in the news feed, received invitations to play, or have dabbled in the game yourself. Such proliferation is indicative of the game's popularity, as well as others like it, which have reached such a level that the game's maker, Midasplayer International Holding Co., is seeking an IPO.

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