The team behind Apple’s exclusivity in all things has done an amazing job of making it feel like whatever they OK is golden. Take August Smart Lock for example - a keyless entry system for your home that opens your door with your smartphone. Without Apple being involved, this is just another "startup." Now that they’ve got approval to enter the Apple Store physically, they’ll be trusted implicitly. Once you're in the store, people trust that Apple will back up any claim you make. It's time for some Apple-backed home automation.