Apple once again has built and delivered the most advanced mobile device in the market. Steve Jobs, during his interview at the Wall St. Journal conference last week, mentioned that his companies passion was to build the best products around and in this analyst’s opinion they have again set the bar by which other mobile phones will be judged. This doesn’t mean that other competitors won’t catch up or include key innovations of their own, however for the time being the iPhone 4 and the newly named iOS4 is packed with innovation useful for everyday consumers and tech enthusiasts alike. It may be easy for many people within the press - including the Apple naysayers - to look at today’s announcements and complain that there was anything truly innovative announced. Statements like these miss the broader picture of not only what Apple is doing but what Apple is doing for the technology industry at large. That being said, I want to highlight several things that require a deeper look.