This weekend we’ve had the pleasure of trying out one of the most beautifully simple looking apps ever made for iOS: Mailbox. This app is made to make your email experience simple, striking first for the Gmail crowd who otherwise would be working with the built-in iOS mail app or the Google-made Gmail app (or Sparrow, also owned by Google). It’s not easy entering this space successfully when the actual creator of the service you’re trying to vampire has their own app on the market – let’s talk about why Mailbox might do it – starting with the never-fails strategy called keeping a line outside.
