iPad Air

Here’s why Apple doesn’t care about slumping iPad sales

Here’s why Apple doesn’t care about slumping iPad sales

Earlier, we told you about Apple’s device sales this quarter. Their total sales were impressive but iPad sales were way down, dipping 22% over last year. In taking questions from investors, Apple CEO Tim Cook commented on the iPad sales performance issues. Cook says he’s still bullish on the iPad, but not for the reasons we might think. The Apple CEO was also pretty grounded about their expectations, and noted that when it comes to tablet turnover, they’re pretty uncertain how we’ll react.

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Apple Q4 earnings jump at biggest iPhone launch ever

Apple Q4 earnings jump at biggest iPhone launch ever

This afternoon Apple announced their latest earnings, those for their own fiscal Q4 2014, for the three months that ended on September 27th, 2014. These earnings included a cool quarterly revenue of $42.1 billion USD while with $1.42 per diluted share, Apple raked in a quarterly net profit of $8.5 billion. This quarter includes the launch of the iPhone 6 and iPhone 6 Plus, the company's "biggest iPhone launch ever," according to CEO Tim Cook. Apple also drove a record $13.3 billion in cash flow from operations in this fiscal Q4 2014 quarter.

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Nexus 9 vs iPad Air 2 vs Mini 3: Release Day

Nexus 9 vs iPad Air 2 vs Mini 3: Release Day

There’s a collection of tablets appearing on the market today - two from Apple, the other from Google and manufactured by HTC. These tablets are amongst the thinnest, highest-powered, and finest tablets ever made. But supposing you’re going to get one of them - which one do you choose? We’re not going to make it that easy for you - but we will tell you the differences between the three. And there's a tablet made by NVIDIA in the mix as well - released previously, but still very much in this competition.

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You can order Apple’s new iPad Air 2 and iPad mini 3 now

You can order Apple’s new iPad Air 2 and iPad mini 3 now

Apple has opened its virtual store doors for preorders of the iPad Air 2 and iPad mini 3, beginning pre-sales of the two new tablets ahead of their availability at retail from next week. The two iOS tablets were announced yesterday at Apple's Cupertino event, running iOS 8.1, and each updated with Touch ID sensors for easier unlocking and payment support with Apple Pay. The biggest changes, however, have been saved for the iPad Air 2, which comes with a new processor as well as an even sleeker design.

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iPad Air 2 and iPad mini 3 — should you upgrade?

iPad Air 2 and iPad mini 3 — should you upgrade?

With two new iPad models being announced today, there’s one overriding question: should I upgrade? If you’re reading this on an iPad, you might be wondering if it’s worth plopping down some cash at the Apple Store for a new iPad Air or iPad mini. There’s a lot of cool stuff, but the top-end 128GB iPad Air 2 with cellular connectivity starts creeping into the Macbook Air price range. That’s a lot of cash, especially if you’ve got an iPad you’re happy with.

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iPad mini 3 hands-on: the golden Touch ID

iPad mini 3 hands-on: the golden Touch ID

So you’ve had your time with the Holy Grail of tablets and you’ve come back for some more, yes? You’ve seen and felt and experienced the iPad mini 2 - previously called the iPad mini with Retina Display - and you want to see what this iPad mini 3 is all about. Turns out there’s not a whole lot different with this newest iPad mini, it’s just a generational leap that’ll change the way you secure your mobile experience. And you can get it in gold, too.

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iPad Air 2 vs iPad mini 3 hands-on: an iPad at any cost

iPad Air 2 vs iPad mini 3 hands-on: an iPad at any cost

Apple introduced a couple new devices on-stage this week without going especially far into detail on what’d been changed since their previous generation’s release. One of these devices was the iPad mini 3, a device that didn’t make the generational leap at the same level as the iPad Air 2. At the same time, the release of this tablet bumped down the lowest-cost iPad mini to previously unheard-of low prices for an iPad sold direct by Apple.

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iPad Air 2 hands-on: Witness the waif

iPad Air 2 hands-on: Witness the waif

Did the iPad Air need to be any slimmer? Apple certainly thinks so, and so the iPad Air 2 was born, just 6.1mm thick and now blessed with a Touch ID sensor that was previously limited to its iPhone cousins. At first glance it's hard to spot the difference, at least until you pick the Air 2 up, when its waifish build suddenly becomes more obvious.

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This is Apple’s iPad range

This is Apple’s iPad range

Apple's iPad range is getting even bigger, with the addition of the iPad Air 2 and the iPad mini 3 joining - but not replacing - the existing line-up. The iPad Air 2 slots in at the top of the range, unsurprisingly, but the original iPad Air will remain on sale with a $100 price cut, while the price of entry for a new iPad is also lower than ever.

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iPad Air 2 official: 6.1mm thick and Touch ID

iPad Air 2 official: 6.1mm thick and Touch ID

Apple has taken the wraps off of the new iPad Air 2, the world's thinnest tablet and an astonishing 18-percent thinner than the previous iPad Air. So slim, at 6.1mm, you can in fact stack two of the iPad Air 2 one on top of each other, and still have a tablet that's thinner than the original iPad. Still, the upgrades aren't limited just to the iOS slate's dimensions.

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