In same areas, the PC landscape hasn't changed one bit. But in a relatively smaller corner, a new breed of computing devices are growing in number. Sometimes called 2-in-1 laptops, tablet/laptop hybrids, convertibles, and even detachables, this sub-category is being poised by some analysts to help mitigate the decline of the PC market. And Intel naturally wants its processors to power that next wave. At its annual IDF, it announced Apollo Lake, the platform for its next gen Atom processors that it envisions will make such devices more powerful while also bringing down not just costs but also sizes.