Every few months, the Facebook Phone saga resurfaces with talk of a dedicated social device range, and as night follows day comes the suggestion that “a great Facebook app is all they need.” All things being equal, it’s a good argument: rather than step outside of the comfort zone of software development and attempt to figure the complexities of radio chipsets, mobile processors and carrier deals, Zuckerberg & Co. could focus on keeping the existing Facebook apps at the top of their game across iOS, Android and Windows Phone. Problem is, in the mobile market today, all things are certainly not equal.



















