ikea

Ikea’s secret to amazing catalogs? CGI, and lots of it

Ikea’s secret to amazing catalogs? CGI, and lots of it

You walk into that big, bold store and tell yourself “don’t forget a catalog on the way out this time”. The Ikea catalog is a good barometer for style on a budget, and something lying around many homes and apartments. If you recently wondered why their staged rooms looked so good while yours looks so plain, the answer may be a bit more complex than you think. Turns out, they probably didn’t stage anything - it’s CGI.

Continue Reading

IKEA brings solar panels to the UK, aiming for mainstream

IKEA brings solar panels to the UK, aiming for mainstream

Though they've made clear that the decision to sell solar panels to the masses on a market-by-market basis, the results are already clear: IKEA is aiming to make solar energy mainstream. If there's one company that can take this green push to the market in a way that's not-quite-cheap but certainly not overpriced, it's IKEA. And here with the IKEA Chief Sustainability Officer Steve Howard speaking on the subject with the AP this week, "It's the right time to go for the consumers."

Continue Reading

Ikea augmented reality catalog becomes reality

Ikea augmented reality catalog becomes reality

When you think of retailers that are on the bleeding edge of technology, Ikea isn't usually the one that comes to mind. But then again, it did launch its first ever consumer electronics device earlier this year - an Internet-connected TV that comes with a truly-Ikea style stand to hold it. And now the company is enhancing its mobile technology arm.

Continue Reading

Ikea Uppleva TV hits Europe for around $1K

Ikea Uppleva TV hits Europe for around $1K

The Ikea TV has become a thing of reality. The device, known as the Uppleva, is now on sale at Ikea stores in the company's home country of Sweden. There were a few details for the TV that only became known once it was actually released. For example, it has 1080p HD resolution, is compatible with MP3, MP4, DivX HD, and JPG files, and comes with a built-in DVR.

Continue Reading